Romania - The Future of Foodservice to 2022

"Romania - The Future of Foodservice to 2022", published by GlobalData provides extensive insight and analysis of the Romanian Foodservice market over the next five years (2016-2021) and acts as a vital point of reference for operators or suppliers.

The Romanian profit sector as a whole is becoming an increasingly attractive proposition for international foodservice operators with strong economic growth and a growing middle class being a notable contrast to other stagnant European Union member states. A growing middle class combined with a pre-existing cost-focused consumer mindset has made QSR outlets the default destination for most when eating outside of the home. However, increasing pressure from premiumized QSR offerings has forced FSR operators to embrace global consumer trends towards healthy eating, using fresh, natural and organic products, veganism, and individualism.

The report includes -

- Overview of Romania's macro-economic landscape: Detailed analysis of current macro-economic factors and their impact on Romania's foodservice market including GDP per capita, consumer price index, population growth and annual household income distribution.

- Growth dynamics: In-depth data and forecasts of key channels (QSR, FSR, Coffee & Tea Shops, Pubs, Clubs and Bars) within Romania's foodservice market, including the value of the market, number of transactions, number of outlets and average transaction price.

- Customer segmentation: identify the most important demographic groups, buying habits and motivations that drive out-of-home meal occasions among segments of the Romanian population.

- Key players: Overview of market leaders within the four major channels including business descriptions and number of outlets.

- Case Studies: Learn from examples of recent successes and failures within the Romania foodservice market.

Scope

- Recent economic growth in Romania has been characterized by consumption growth due to rising real income, fueled by tax cuts, hikes in wages, and increase in pensions.

- The pub, club and bar channel is Romania’s largest foodservice channel, accounting for just over a third of sales across the profit sector. In recent years, the channel has seen strong value growth fuelled by the rising popularity of import beers as well as an extended smoking ban, creating a more family-friendly atmosphere within outlets.

- The size of rural Romania has limited the growth of chain FSR operators, confining them to the few populous cites. As such, the market is and is likely to remain highly fragmented, with independents being common. Inside major cities such as Bucharest, Cluj and Timisoara, a rapidly strengthening economy and growing middle class is likely to make the FSR market more attractive to international operators.

Reasons to buy

- Specific forecasts of the foodservice market over the next five years (2017-2022) will give readers the ability to make informed business decisions through identifying emerging/declining markets.

- Consumer segmentation detailing the desires of known consumers among all major foodservice channels (QSR, FSR, Coffee & Tea shops, Pubs, Clubs and Bars) will allow readers understand the wants and needs of their target demographics.

- Relevant case studies will allow readers to learn from and apply lessons discovered by emerging and major players within Romania's foodservice market.

Companies mentioned

McDonald’s Romania S.R.L

Sphera Franchise Group

Salad Box

Doctor’s Associates Inc.

Domino’s Pizza Maxim S.R.L

Sphera Franchise Group

IL Trattoria restaruants Calcio SRL

The City ...

McDonald’s Romania S.R.L

Sphera Franchise Group

Salad Box

Doctor’s Associates Inc.

Domino’s Pizza Maxim S.R.L

Sphera Franchise Group

IL Trattoria restaruants Calcio SRL

The City Grill Group

OSHO

SC Andy’s Pizza SRL

AmRest Holdings SE

5 To Go

Ted’s Coffee Co.

Gloria Jean’s Coffee

Zvon Café

Origo

Table of Contents

Table of Contents

Introduction

Report Guide

Executive Summary

Macroeconomic Context

GDP and Consumer Price Index

Population and demographic highlights

Annual household income distribution

Introducing the ...

Table of Contents

Introduction

Report Guide

Executive Summary

Macroeconomic Context

GDP and Consumer Price Index

Population and demographic highlights

Annual household income distribution

Introducing the Consumer Segments

Consumer segment profiles and key identification metrics

Segment engagement overview in four key profit sector channels

Profit Sector Metrics

Key metric highlights

Value share and growth by channel

Outlets and growth by channel

Transactions and growth by channel

Operator buying volumes and growth by channel

Channel historic and future growth dynamics

Outlet type and type of ownership growth dynamics

Profit Sector by Channel

Quick Service Restaurants (QSR)

Summary and key take-out

Metrics

Key players

Key consumers

Why?

What?

Where?

What next?

Full Service Restaurants (FSR)

Summary and key take-out

Metrics

Key players

Key consumers

Why?

What?

Where?

What next?

Coffee and Tea Shops

Summary and key take-out

Metrics

Key players

Key consumers

Why?

What?

Where?

What next?

Pubs, Clubs and Bars

Summary and key take-out

Metrics

Key consumers

Why?

What?

Where?

What next?

Cost Sector Metrics

Cost operator trends - historic and future growth

Data and channel share breakdown

Education

Metrics - growth dynamics and drivers

What next?

Healthcare

Metrics - growth dynamics and drivers

What next?

Military and Civil Defense

Metrics - growth dynamics and drivers

What next?

Welfare and Services

Metrics - growth dynamics and drivers

What next?

Appendix

    Pricing

Discounts available for multiple report purchases.

reportstore@globaldata.com
+44 (0) 161 359 5813

Join our mailing list

Saved reports