Country Profile: Bakery & Cereals in Russia

The Russian bakery & cereals sector is led by the ‘bread & rolls’ category in both value and volume terms, while the savory biscuits category is expected to register the fastest value and volume growth during 2018-2023. Food & drinks specialists is the leading channel for the distribution of bakery & cereals products in the country. Flexible packaging is the most commonly used pack material in the sector. The Kellogg Company, Khlebny Dom Oao, Mondelez International, Inc are the leading players in the sector.

GlobalData’s Country Profile report on the bakery & cereals sector in Russia provides insights on high growth categories to target, trends in the usage of package materials, category level distribution channel data and market share of brands.

What else is contained?

- Sector data: Overall sector value and volume data with growth analysis for 2013-2023.

- Category coverage: Value and growth analysis for baking ingredients, baking mixes, bread & rolls, breakfast cereals, cakes, pastries & sweet pies, cereal bars, cookies (sweet biscuits), dough products, energy bars, morning goods, and savory biscuits with inputs on individual segment share within each sector and the change in their market share forecast for 2018-2023.

- Distribution data: Percentage of sales within each sector through distribution channels such as cash & carries and warehouse clubs , “dollar stores”, variety stores & general merchandise retailers, convenience stores, department stores, drug stores & pharmacies, e-retailers, food & drinks specialists, hypermarkets & supermarkets, vending machines, and other general retailers.

- Leading players: Market share of brands and private labels in both value and volume terms in 2018.

- Packaging data: consumption breakdown for package materials and pack types in each category, in terms of percentage share of number of units sold. Pack material data for glass, flexible packaging, rigid plastics, rigid metal, paper & board and others; pack type data for: bag/sachet, film, carton - folding, wrapper, blister pack, tub, tray, foil and others.

Scope

- The Russian bakery & cereals sector is expected to grow at a CAGR of 5.9% by value during 2018-2023

- Bread & rolls is the largest category in both the value and volume terms in the Russian bakery & cereals sector

- Savory biscuits category is expected to register fastest value growth at a CGAR of 8.3% during 2018-2023

- Food & drinks specialists is the largest distribution channel with a value share of 44.8%

- The Kellogg Company, Khlebny Dom Oao, Mondelez International, Inc are the top three companies in the sector

- Flexible packaging accounted for a share of 90.3% in the Russian bakery & cereals sector

- The consumption of bakery & cereals is higher among females than males in Russia.

Reasons to buy

- Identify high potential categories and explore further market opportunities based on detailed value and volume analysis

- Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities

- Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning

- Our team of analysts have placed a significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion

- The packaging analysis report helps manufacturers, in identifying the most commonly used packaging materials in the sector

- Analysis on key macro-economic indicators such as real GDP, nominal GDP, consumer price index, household consumption expenditure, population (by age group, gender, rurral-urban split, and employed people and unemployment rate. It also includes economic summary of the country along with labor market and demographic trends.

Companies mentioned

The Kellogg Company

Khlebny Dom Oao

Mondelez International Inc

Kbk Cheremushki Oao

Russkiy Khleb Llc

Cereal Partners Worldwide S.A.

Khlebokombinat Peko

Aerzener Brot Gmbh ...

The Kellogg Company

Khlebny Dom Oao

Mondelez International Inc

Kbk Cheremushki Oao

Russkiy Khleb Llc

Cereal Partners Worldwide S.A.

Khlebokombinat Peko

Aerzener Brot Gmbh

Barilla

Konti Group

Table of Contents

Table of Contents

Report scope

Executive summary

Russia in the global and regional context

Russia in the global and Eastern Europe bakery & cereals sector ...

Table of Contents

Report scope

Executive summary

Russia in the global and regional context

Russia in the global and Eastern Europe bakery & cereals sector

Russia compared to other leading countries in the Eastern Europe

Per capita consumption and expenditure - Russia compared to the Eastern Europe and global levels

Sector analysis - bakery & cereals

Country snapshot - bakery & cereals sector in Russia

Value and volume analysis - bakery & cereals sector in Russia

Cross category comparison - value and growth rate

Change in category share by value

Cross category comparison - volume and growth rate

Change in category share by volume

Per capita consumption analysis by category

Category analysis: baking ingredients

Segment analysis (in value terms): baking ingredients

Segment analysis (in volume terms): baking ingredients

Category analysis: baking mixes

Segment analysis (in value terms): baking mixes

Segment analysis (in volume terms): baking mixes

Category analysis: bread & rolls

Segment analysis (in value terms): bread & rolls

Segment analysis (in volume terms): bread & rolls

Category analysis: breakfast cereals

Segment analysis (in value terms): breakfast cereals

Segment analysis (in volume terms): breakfast cereals

Category analysis: cakes, pastries & sweet pies

Segment analysis (in value terms): cakes, pastries & sweet pies

Segment analysis (in volume terms): cakes, pastries & sweet pies

Category analysis: cereal bars

Segment analysis (in value terms): cereal bars

Segment analysis (in volume terms): cereal bars

Category analysis: cookies (sweet biscuits)

Segment analysis (in value terms): cookies (sweet biscuits)

Segment analysis (in volume terms): cookies (sweet biscuits)

Category analysis: dough products

Segment analysis (in value terms): dough products

Segment analysis (in volume terms): dough products

Category analysis: energy bars

Category analysis: morning goods

Segment analysis (in value terms): morning goods

Segment analysis (in volume terms): morning goods

Category analysis: savory biscuits

Segment analysis (in value terms): savory biscuits

Segment analysis (in volume terms): savory biscuits

Distribution analysis

Distribution channel share analysis: bakery & cereals

Distribution channel share analysis by category

Competitive landscape

Brand share analysis by sector

Brand share analysis by category

Private label share analysis by category

Growth of private labels compared to branded products

Degree of consolidation/fragmentation by category

Health & wellness

Health & wellness trend analysis

Health & wellness market analysis by product attribute

Health & wellness market analysis by consumer benefit

Category comparison - with health & wellness and without health & wellness claims

Packaging analysis

Pack material

Pack type

Closure type

Primary outer type

Consumergraphics

Demographic analysis

Macroeconomic analysis

Economic summary, labor market trends, and demographic trends

GlobalData country risk index (GCRI)

Methodology

Definitions

Appendix

List of Tables

List of Tables

Country snapshot - leading value categories and fastest-growing segments

Cross category comparison - by value (2013-2023)

Cross category comparison - by volume (2013-2023)

Per capita ...

List of Tables

Country snapshot - leading value categories and fastest-growing segments

Cross category comparison - by value (2013-2023)

Cross category comparison - by volume (2013-2023)

Per capita consumption (by category), Russia compared to Eastern Europe and global levels (in kg), 2018

Baking ingredients - value analysis by segment, 2013-2023

Baking ingredients - volume analysis by segment, 2013-2023

Baking mixes - value analysis by segment, 2013-2023

Baking mixes - volume analysis by segment, 2013-2023

Bread & rolls - value analysis by segment, 2013-2023

Bread & rolls - volume analysis by segment, 2013-2023

Breakfast cereals - value analysis by segment, 2013-2023

Breakfast cereals - volume analysis by segment, 2013-2023

Cakes, pastries & sweet pies - value analysis by segment, 2013-2023

Cakes, pastries & sweet pies - volume analysis by segment, 2013-2023

Cereal bars - value analysis by segment, 2013-2023

Cereal bars - volume analysis by segment, 2013-2023

Cookies (sweet biscuits) - value analysis by segment, 2013-2023

Cookies (sweet biscuits) - volume analysis by segment, 2013-2023

Dough products - value analysis by segment, 2013-2023

Dough products - volume analysis by segment, 2013-2023

Morning goods - value analysis by segment, 2013-2023

Morning goods - volume analysis by segment, 2013-2023

Savory biscuits - value analysis by segment, 2013-2023

Savory biscuits - volume analysis by segment, 2013-2023

Change in distribution share, 2013-2018

Category comparison - with health & wellness and without health & wellness claims, 2013-2023

Performance overview (score: 1-100)

Category data, by segment

Per capita consumption (in kg), 2013-2023

Per capita expenditure, 2013-2023

Bakery & cereals sales distribution in Russia - by category, 2018

Brand share (in value and volume terms) in the bakery & cereals sector, 2018

Brand share (in value and volume terms) in the bakery & cereals sector by category, 2018

Key health & wellness product attributes driving sales in Russia, 2013-2023

Key health & wellness consumer benefits driving sales in Russia, 2013-2023

Pack material (in million pack units), 2013-2023

Pack materials by category (in million pack units), 2018

Pack type (in million pack units), 2013-2023

Pack types by category (in million pack units), 2018

Closure type (in million pack units), 2013-2023

Closure types by category (in million pack units), 2018

Primary outer type (in million pack units), 2013-2023

Primary outer types by category (in million pack units), 2018

Real GDP and annual growth (%), 2015-2023

Nominal GDP and annual growth (%), 2015-2023

Consumer price inflation (%), 2015-2023

Employed people and unemployment rate (%), 2015-2023

Nominal household final consumption expenditure and annual growth (%), 2015-2023

Population and annual growth (%), 2015-2023

Population by age group (%)

Population by gender (%)

Population by rural-urban split (%)

Exchange rates, 2013-2023

Value/volume change at segment level

List of Figures

List of Figures

Value and volume share of Russia in the global and Eastern European bakery & cereals sector, 2018-2023

Russia compared to the other ...

List of Figures

Value and volume share of Russia in the global and Eastern European bakery & cereals sector, 2018-2023

Russia compared to the other top countries in terms of market share, growth, and competitive landscape

PCC comparison - Russia, Eastern Europe, and global, 2013-2023

PCE comparison - Russia, Eastern Europe, and global, 2013-2023

Market size and growth analysis by value and volume, bakery & cereals sector, 2013-2023

Cross category comparison - by value growth rate (2013-2023)

Change in category share (in value terms), 2018-2023

Cross category comparison - by volume growth rate (2013-2023)

Change in category share (in volume terms), 2018-2023

Market size and growth analysis by value and volume, baking ingredients category, 2013-2023

Market size and growth analysis by value and volume, baking mixes category, 2013-2023

Market size and growth analysis by value and volume, bread & rolls category, 2013-2023

Market size and growth analysis by value and volume, breakfast cereals category, 2013-2023

Market size and growth analysis by value and volume, cakes, pastries & sweet pies category, 2013-2023

Market size and growth analysis by value and volume, cereal bars category, 2013-2023

Market size and growth analysis by value and volume, cookies (sweet biscuits) category, 2013-2023

Market size and growth analysis by value and volume, dough products category, 2013-2023

Market size and growth analysis by value and volume, energy bars category, 2013-2023

Market size and growth analysis by value and volume, morning goods category , 2013-2023

Market size and growth analysis by value and volume, savory biscuits category, 2013-2023

Share of key distribution channels (in value terms) - bakery & cereals, 2018

Key distribution channel share by category (in value terms), 2018

Leading brands (in value and volume terms) in the bakery & cereals sector, 2018

Leading brands (in value and volume terms) by category in the bakery & cereals sector, 2018

Private label penetration by category (in value terms), 2018

Growth analysis, private label and brands, 2013-2018

Category-wise consolidation/fragmentation (in value terms) - bakery & cereals, 2018

Value of health & wellness claims by category, 2018-2023

Contribution of health & wellness by product attributes, 2018-2023

Contribution of health & wellness by consumer benefits, 2018-2023

Key pack materials in the Russian bakery & cereals sector, percentage share of pack units, 2018

Annual growth rate by key pack material, 2013-2023

Use of pack material by category (in pack units), 2018

Key pack types in the Russian bakery & cereals sector, percentage share of pack units, 2018

Annual growth rate by key pack type, 2013-2023

Use of pack type by category (in pack units), 2018

Key closure types in the Russian bakery & cereals sector, percentage share of pack units, 2018

Annual growth rate by key closure type, 2013-2023

Use of closure type by category (in pack units), 2018

Key primary outer types in the Russian bakery & cereals sector, percentage share of pack units, 2018

Annual growth rate by key primary outer type, 2013-2023

Use of primary outer type by category (in pack units), 2018

Demographic analysis

Real GDP value and annual growth (%)

Nominal GDP value and annual growth (%)

Consumer price inflation (%)

Nominal household final consumption expenditure growth (%)

Population (millions) and annual growth (%)

Population by age group (%)

Population by gender (%)

Population by rural-urban split (%)

Employed people (millions) and unemployment rate (%)

Five lowest risk nations in GCRI Q4 2018

Five highest risk nations in GCRI Q4 2018

Country risk analysis - Russia compared to Eastern Europe and the world

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