Country Profile: Syrups & Spreads In Germany

The German syrups and spreads sector is led by the sweet spreads category in value terms, while the savory spreads category is forecast to register the fastest value growth during 2017-2022. Hypermarkets & supermarkets is the leading channel for the distribution of syrups and spreads products in the country. Glass is the most commonly used pack material in the sector, followed by rigid plastics. 'Ferrero', 'Zentis Gmbh', and 'Andros Group, Inc.' are the leading market players in the German syrups and spreads sector.

GlobalData’s Country Profile report on the syrups & spreads sector in Germany provides insights on high growth categories to target, trends in the usage of package materials, category level distribution channel data and market share of brands.

What else is contained?

– Sector data: Overall sector value and volume data with growth analysis for 2012-2022

– Category coverage: Value and growth analysis for ‘jams, jellies & preserves’, molasses, savory spreads, sweet spreads, and syrups with inputs on individual segment share within each category and the change in their market share forecast for 2017-2022

– Leading players: Market share of brands in value terms in 2017

– Distribution data: Percentage of sales within each category through distribution channels such as Cash & Carries and warehouse Clubs, Hypermarkets & Supermarkets, Convenience Stores, Food & Drinks Specialists, eRetailers and others

– Packaging data: consumption breakdown for package materials and pack types in each category, in terms of percentage share of number of units sold. Pack material data for Glass, Flexible Packaging, Paper & Board, Rigid Plastics, Rigid metal and others; Pack data for: Bottle, Can,Tub, Bag/Sachet, and Jar.

Scope

– The per capita consumption of syrups & spreads was higher in Germany compared to the global and regional levels in 2017

– •The German syrups & spreads sector is expected to grow at a CAGR of 3.9% by value during 2017-2022

– Hypermarkets & supermarkets is the leading distribution channel in the German syrups & spreads sector

– Nutella is the leading brand in the German syrups & spreads sector

– Glass was the most commonly used package material in the German syrups & spreads sector.

Reasons to buy

– Identify high potential categories and explore further market opportunities based on detailed value and volume analysis

– Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities

– Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning

– Manufacturers can identify the opportunities to position products with H&W attributes/benefits

– Our team of analysts have placed a significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion

– The packaging analysis report helps manufacturers, in identifying the most commonly used packaging materials in the sector

– Analysis on key macro-economic indicators such as real GDP, nominal GDP, consumer price index, household consumption expenditure, population (by age group, gender, rurral-urban split, and employed people and unemployment rate. It also includes economic summary of the country along with labor market and demographic trends.

Companies mentioned

Ferrero

Zentis Gmbh

Andros Group Inc.

Orkla Group

Adolf Darbo Ag

Boyne Valley Group

Hero Group

Schwartauer Werke Gmbh & Co Kgaa

Table of Contents

Table of Contents

Report scope 2-3

Executive summary 11-13

Germany in the global and regional context 14-18

Germany in the global and Western Europe syrups & spreads sector 15

Germany compared to other leading countries in Western Europe 16

Per capita consumption and expenditure – Germany compared to Western Europe and global levels 17

Sector analysis – syrups & spreads 18-36

Country snapshot – syrups & spreads sector in Germany 19

Value and volume analysis – syrups & spreads sector in Germany 20

Cross category comparison – value and growth rate 21

Change in category share by value 22

Cross category comparison – volume and growth rate 23

Change in category share by volume 24

Per capita consumption analysis by category 25

Category analysis: ‘jams, jellies & preserves’ 26

Segment analysis (in value terms): ‘jams, jellies & preserves’ 27

Segment analysis (in volume terms): ‘jams, jellies & preserves’ 28

Category analysis: molasses 29

Category analysis: savory spreads 30

Segment analysis (in value terms): savory spreads 31

Segment analysis (in volume terms): savory spreads 32

Category analysis: sweet spreads 33

Segment analysis (in value terms): sweet spreads 34

Segment analysis (in volume terms): sweet spreads 35

Category analysis: syrups 36

Distribution analysis 37-39

Distribution channel share analysis: syrups & spreads 38

Distribution channel share analysis by category 38-39

Competitive landscape 40-47

Brand share analysis by sector 41

Brand share analysis by category 42-44

Private label share analysis by category 45

Growth of private labels compared to branded products 46

Degree of consolidation/fragmentation by category 47

Health & Wellness 48-52

Health & Wellness trend analysis 49

Health & Wellness market analysis by product attribute 50

Health & Wellness market analysis by consumer benefit 51

Category comparison – with health & wellness and without health & wellness claims 52

Packaging analysis 53-57

Pack material 54

Pack type 55

Closure type 56

Primary outer type 57

Consumergraphics 58 – 59

Germany syrups & spreads sector – demographic analysis 59

Macroeconomic analysis 60-66

Economic summary, labor market trends, and demographic trends 64

GlobalData country risk index (GCRI) 65-66

Methodology 67-71

Definitions 72-84

Appendix 85-105

List of Tables

List of Tables

Country snapshot – leading value categories and fastest growing segments 19

Cross category comparison – by value (2012-2022) 21

Cross category comparison – by volume (2012-2022) 23

Per capita consumption (by category), Germany compared to Western Europe and global levels (in kg), 2017 25

Jams, jellies & preserves – value analysis by segment, 2012-2022 27

Jams, jellies & preserves – volume analysis by segment, 2012-2022 28

Savory spreads – value analysis by segment, 2012-2022 31

Savory spreads – volume analysis by segment, 2012-2022 32

Sweet spreads – value analysis by segment, 2012-2022 34

Sweet spreads – volume analysis by segment, 2012-2022 35

Change in distribution share, 2012-2017 38

Category comparison- with health & wellness and without health& wellness claims, 2012-2017 52

Performance overview (score: 1-100) 66

Category value and volume data, by segment 86-90

Per capita consumption (in kg), 2012-2022 91

Per capita expenditure, 2012-2022 91

Syrups & spreads sales distribution in Germany – by category, 2017 92

Brand share (in value and volume terms) in the syrups & spreads sector, 2017 93

Brand share (in value and volume terms) in the syrups & spreads sector by category, 2017 94-97

Key health & wellness product attributes driving sales in Germany, 2012-2022 98

Key health & wellness consumer benefits driving sales in Germany, 2012-2022 98

Pack material (in million pack units), 2012-2022 99

Pack materials by category (in million pack units), 2017 99

Pack type (in million pack units), 2012-2022 100

Pack types by category (in million pack units), 2017 100

Closure type (in million pack units), 2012-2022 101

Closure types by category (in million pack units), 2017 101

Primary outer type (in million pack units), 2012-2022 102

Primary outer types by category (in million pack units), 2017 102

Economic indicators 103-105

List of Figures

List of Figures

Value and volume share of Germany in the global and Western Europe syrups & spreads sector, 2017-2022 15

Germany compared to other top countries in terms of market share, growth, and competitive landscape 16

PCC comparison – Germany, Western Europe, and global, 2012-2022 17

PCE comparison – Germany, Western Europe, and global, 2012-2022 17

Market size and growth analysis by value and volume, syrups & spreads sector, 2012-2022 20

Cross category comparison – by value growth rate (2012-2022) 21

Change in category share (in value terms), 2017-2022 22

Cross category comparison – by volume growth rate (2012-2022) 23

Change in category share (in volume terms), 2017-2022 24

Market size and growth analysis by value and volume, ‘’jams, jellies & preserves’ category, 2012-2022 26

Market size and growth analysis by value and volume, molasses category , 2012-2022 29

Market size and growth analysis by value and volume, savory spreads category, 2012-2022 30

Market size and growth analysis by value and volume, sweet spreads category, 2012-2022 33

Market size and growth analysis by value and volume, syrups category, 2012-2022 36

Share of key distribution channels, 2017 – syrups & spreads 38

Key distribution channel share by category, 2017 38-39

Leading brands (in value and volume terms) in the syrups & spreads sector, 2017 41

Leading brands (in value and volume terms) by category in the syrups & spreads sector, 2017 42-44

Private label penetration by category(in LCU terms), 2017* 45

Growth analysis, private label and brands, 2017* 46

Category-wise consolidation/fragmentation (in value terms) – syrups & spreads, 2017* 47

Value of Health & Wellness claims by category, 2017 49

Contribution of health & wellness by product attributes, 2017-2022 50

Contribution of health & wellness by consumer benefits, 2017-2022 51

Key pack materials in the German syrups & spreads sector, percentage share of pack units, 2017 54

Annual growth rate by key pack material, 2012-2022 54

Use of pack material by category (in pack units), 2017 54

Key pack types in the German syrups & spreads sector, percentage share of pack units, 2017 55

Annual growth rate by key pack type, 2012-2022 55

Use of pack type by category (in pack units), 2017 55

Key closure types in the German syrups & spreads sector, percentage share of pack units, 2017 56

Annual growth rate by key closure type, 2012-2022 56

Use of closure type by category (in pack units), 2017 56

Key primary outer typed in the German syrups & spreads sector, percentage share of pack units, 2017 57

Annual growth rate by key primary outer type, 2012-2022 57

Use of primary outer type by category (in pack units), 2017 57

The German syrups & spreads sector – demographic analysis 59

Macroeconomic analysis – real GDP value & annual growth % 61

Macroeconomic analysis – nominal GDP value & annual growth % 61

Macroeconomic analysis – consumer price inflation % 61

Macroeconomic analysis – household consumption expenditure growth % 61

Macroeconomic analysis – population in millions and annual growth % 62

Macroeconomic analysis – % split by age group 62

Macroeconomic analysis – gender % split 62

Macroeconomic analysis – rural/urban % split 62

Macroeconomic analysis – employed persons, millions, & % unemployed 63

Five lowest risk nations in GCRI Q3 2016 65

Five highest risk nations in GCRI Q3 2016 65

Country risk analysis – Germany compared to Western Europe and the world 66

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