Country Profile: Syrups & Spreads In India

The Indian syrups & spreads sector is led by the ‘jams, jellies & preserves’ category, in both value and volume terms, while sweet spreads is expected to register the fastest value and volume growth during 2017-2022. Convenience stores is the leading channel for the distribution of syrups & spreads in the country. Glass is the most commonly used pack material, followed by rigid plastics. Kissan, Dabur-Honey and Mapro are the leading market players in the Indian syrups & spreads sector.

GlobalData’s Country Profile report on the syrups & spreads sector in India provides insights on high growth categories to target, trends in the usage of package materials, category level distribution channel data and market share of brands.

What else is contained?

– Sector data: Overall sector value and volume data with growth analysis for 2012-2022

– Category coverage: Value and growth analysis for ‘jams, jellies & preserves’, molasses, savory spreads, sweet spreads, and syrups with inputs on individual segment share within each category and the change in their market share forecast for 2017-2022

– Leading players: Market share of brands in value terms in 2017

– Distribution data: Percentage of sales within each category through distribution channels such as Cash & Carries and warehouse Clubs, Hypermarkets & Supermarkets, Convenience Stores, Food & Drinks Specialists, eRetailers and others

– Packaging data: consumption breakdown for package materials and pack types in each category, in terms of percentage share of number of units sold. Pack material data for Glass, Flexible Packaging, Paper & Board, Rigid Plastics, Rigid metal and others; Pack data for: Bottle, Can,Tub, Bag/Sachet, and Jar.

Scope

– The Indian syrups & spreads sector is expected to grow at a CAGR of 8.8% by value during 2017-2022

– ‘Jams, jellies & preserves’ is the leading category in both value and volume terms in the Indian syrups & spreads sector

– Convenience stores is the largest distribution channel

– Kissan is the leading brand in the Indian syrups & spreads sector

– Glass is the most commonly used pack material in the Indian syrups & spreads sector.

Reasons to buy

– Identify high potential categories and explore further market opportunities based on detailed value and volume analysis

– Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities

– Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning

– Manufacturers can identify the opportunities to position products with H&W attributes/benefits

– Our team of analysts have placed a significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion

– The packaging analysis report helps manufacturers, in identifying the most commonly used packaging materials in the sector

– Analysis on key macro-economic indicators such as real GDP, nominal GDP, consumer price index, household consumption expenditure, population (by age group, gender, rurral-urban split, and employed people and unemployment rate. It also includes economic summary of the country along with labor market and demographic trends.

Companies mentioned

Amrapali Biotech Pvt. Ltd

Mapro

Manama Foods Products

Mother Dairy Fruit & Vegetable Pvt. Ltd.

Nature`s Pride

Scandic Food A/S

The Maharashtra Agro Industries Development Corporation Ltd

Unilever

Dr. August Oetker Kg

Ferrero

Dabur India

Lion Dates Impex Pvt Ltd.

Hamdard

The Hershey Company

Table of Contents

Table of Contents

Report scope 2-3

Executive summary 11-13

India in the global and regional context 14-17

India in the global and Asia-Pacific syrups & spreads sector 15

India compared to other leading countries in Asia-Pacific 16

Per capita consumption and expenditure – India compared to Asia-Pacific and global levels 17

Sector analysis – syrups & spreads 18-35

Country snapshot – syrups & spreads sector in India 19

Value and volume analysis – syrups & spreads sector in India 20

Cross category comparison – value and growth rate 21

Change in category share by value 22

Cross category comparison – volume and growth rate 23

Change in category share by volume 24

Per capita consumption analysis by category 25

Category analysis: ‘jams, jellies & preserves’ 26

Segment analysis (in value terms): ‘jams, jellies & preserves’ 27

Segment analysis (in volume terms): ‘jams, jellies & preserves’ 28

Category analysis: savory spreads 29

Segment analysis (in value terms): savory spreads 30

Segment analysis (in volume terms): savory spreads 31

Category analysis: sweet spreads 32

Segment analysis (in value terms): sweet spreads 33

Segment analysis (in volume terms): sweet spreads 34

Category analysis: syrups 35

Distribution analysis 36-38

Distribution channel share analysis: syrups & spreads 37

Distribution channel share analysis by category 37-38

Competitive landscape 39-45

Brand share analysis by sector 40

Brand share analysis by category 41-42

Private label share analysis by category 43

Growth of private labels compared to branded products 44

Degree of consolidation/fragmentation by category 45

Health & Wellness 46-50

Health & wellness trend analysis 47

Health & wellness analysis by product attribute 48

Health & wellness analysis by consumer benefit 49

Category comparison-with health & wellness and without health & wellness 50

Packaging analysis 51-54

Pack material 52

Pack type 53

Closure type 54

Consumergraphics 55-56

Demographic analysis 56

Macroeconomic analysis 57-63

Economic summary, labor market trends, and demographic trends 61

GlobalData country risk index (GCRI) 62-63

Methodology 64-68

Definitions 69-81

Appendix 82-100

List of Tables

List of Tables

Value and volume share of India in the global and Asia-Pacific syrups & spreads sector, 2017-2022 15

Country snapshot – leading value categories and fastest growing segments 19

Cross category comparison – by value (2012-2022) 21

Cross category comparison – by volume (2012-2022) 23

Per capita consumption (by category), India compared to Asia-Pacific and global levels (in kg), 2017 25

Jams, jellies & preserves – value analysis by segment, 2012-2022 27

Jams, jellies & preserves – volume analysis by segment, 2012-2022 28

Savory spreads – value analysis by segment, 2012-2022 30

Savory spreads – volume analysis by segment, 2012-2022 31

Sweet spreads – value analysis by segment, 2012-2022 33

Sweet spreads – volume analysis by segment, 2012-2022 34

Change in distribution share, 2012-2017 37

Category comparison- with health & wellness and without health & wellness claims, 2012-2022 50

Performance overview (score: 1-100) 63

Category value and volume data, by segment 83-87

Per capita consumption (in kg), 2012-2022 88

Per capita expenditure, 2012-2022 88

Syrups & spreads sales distribution in India – by category, 2017 89

Brand share (in value and volume terms) in the syrups & spreads sector, 2017 90

Brand share (in value and volume terms) in the syrups & spreads sector by category, 2017 91-93

Key health & wellness product attributes driving sales in India, 2012-2022 94

Key health & wellness consumer benefits driving sales in India, 2012-2022 94

Pack material (in million pack units), 2012-2022 95

Pack materials by category (in million pack units), 2017 95

Pack type (in million pack units), 2012-2022 96

Pack types by category (in million pack units), 2017 96

Closure type (in million pack units), 2012-2022 97

Closure types by category (in million pack units), 2017 97

Economic indicators 98-100

List of Figures

List of Figures

India compared to other top countries in terms of market share, growth, and competitive landscape 16

PCC comparison – India, Asia-Pacific, and global, 2012-2022 17

PCE comparison – India, Asia-Pacific, and global, 2012-2022 17

Market size and growth analysis by value and volume, syrups & spreads sector, 2012-2022 20

Cross category comparison – by value growth rate (2012-2022) 21

Change in category share (in value terms), 2017-2022 22

Cross category comparison – by volume growth rate (2012-2022) 23

Change in category share (in volume terms), 2017-2022 24

Market size and growth analysis by value and volume, ‘jams, jellies & preserves’ category, 2012-2022 26

Market size and growth analysis by value and volume, savory spreads category, 2012-2022 29

Market size and growth analysis by value and volume, sweet spreads category, 2012-2022 32

Market size and growth analysis by value and volume, syrups category, 2012-2022 35

Share of key distribution channels, 2017 – syrups & spreads 37

Key distribution channel share by category, 2017 37-38

Leading brands (in value and volume terms) in the syrups & spreads sector, 2017 40

Leading brands (in value and volume terms) by category in the syrups & spreads sector, 2017 41-42

Private label penetration by category(in LCU terms), 2017* 43

Growth analysis, private label and brands, 2012-2017* 44

Category-wise consolidation/fragmentation (in value terms) – syrups & spreads, 2017* 45

Value of health & wellness claims by category, 2017 47

Contribution of health & wellness by product attributes, 2017-2022 48

Contribution of health & wellness by consumer benefits, 2017-2022 49

Key pack materials in the Indian syrups & spreads sector, percentage share of pack units, 2017 52

Annual growth rate by key pack material, 2012-2022 52

Use of pack material by category (in pack units), 2017 52

Key pack types in the Indian syrups & spreads sector, percentage share of pack units, 2017 53

Annual growth rate by key pack type, 2012-2022 53

Use of pack type by category (in pack units), 2017 53

Key closure types in the Indian syrups & spreads sector, percentage share of pack units, 2017 54

Annual growth rate by key closure type, 2012-2022 54

Use of closure type by category (in pack units), 2017 54

India syrups & spreads sector – demographic analysis 56

Macroeconomic analysis – real GDP and annual growth (%) 58

Macroeconomic analysis – nominal GDP and annual growth (%) 58

Macroeconomic analysis – consumer price inflation (%) 58

Macroeconomic analysis – household consumption expenditure growth (%) 58

Macroeconomic analysis – population (millions) and annual growth (%) 59

Macroeconomic analysis – population by age group (%) 59

Macroeconomic analysis – population by gender (%) 59

Macroeconomic analysis – population be rural-urban split (%) 59

Macroeconomic analysis – employed people (millions) and unemployment rate (%) 60

Five lowest risk nations in GCRI Q3 2017 62

Five highest risk nations in GCRI Q3 2017 62

Country risk analysis – India compared to Asia-Pacific and the world 63

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