Country Profile: Syrups & Spreads in Sweden

The Swedish syrups & spreads sector is led by the ‘jams, jellies & preserves’ category in both value and volume terms, while the savory spreads category is forecast to register the fastest growth, in both value and volume terms, during 2017-2022. Hypermarkets & supermarkets account for the leading share in the distribution of syrups & spreads in the country. Glass is the most commonly used pack material, followed by rigid plastics. Orkla Group, Ferrero and Hormel Foods Corporation are the leading market players in the Swedish syrups & spreads sector.

GlobalData’s Country Profile report on the syrups & spreads sector in Sweden provides insights on high growth categories to target, trends in the usage of package materials, category level distribution channel data and market share of brands.

What else is contained?

– Sector data: Overall sector value and volume data with growth analysis for 2012-2022

– Category coverage: Value and growth analysis for ‘jams, jellies & preserves’, molasses, savory spreads, sweet spreads, and syrups with inputs on individual segment share within each category and the change in their market share forecast for 2017-2022

– Leading players: Market share of brands in value terms in 2017

– Distribution data: Percentage of sales within each category through distribution channels such as Cash & Carries and warehouse Clubs, Hypermarkets & Supermarkets, Convenience Stores, Food & Drinks Specialists, eRetailers and others

– Packaging data: consumption breakdown for package materials and pack types in each category, in terms of percentage share of number of units sold. Pack material data for Glass, Flexible Packaging, Paper & Board, Rigid Plastics, Rigid metal and others; Pack data for: Bottle, Can,Tub, Bag/Sachet, and Jar.

Scope

– The savory spreads category is expected to gain maximum share in value terms during 2017-2022

– Per capita consumption of ‘jams, jellies & preserves’ is higher in Sweden when compared to the regional and global averages

– Hypermarkets & supermarkets is the leading distribution channel in Swedish syrups & spreads sector

– Private label penetration is highest in the ‘jams, jellies & preserves’ category

– Glass is the most commonly used pack material in Swedish syrups & spreads sector

– Older consumers account for the leading share in the consumption of syrups & spreads in Sweden.

Reasons to buy

– Identify high potential categories and explore further market opportunities based on detailed value and volume analysis

– Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities

– Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning

– Manufacturers can identify the opportunities to position products with H&W attributes/benefits

– Our team of analysts have placed a significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion

– The packaging analysis report helps manufacturers, in identifying the most commonly used packaging materials in the sector

– Analysis on key macro-economic indicators such as real GDP, nominal GDP, consumer price index, household consumption expenditure, population (by age group, gender, rurral-urban split, and employed people and unemployment rate. It also includes economic summary of the country along with labor market and demographic trends.

Companies mentioned

Orkla Group

Wydra International Gmbh

Björnekulla Food AB

Table of Contents

Table of Contents

Report scope 2-3

Executive summary 11-13

Sweden in the global and regional context 14-18

Sweden in the global and Western Europe syrups & spreads sector 15

Sweden compared to other leading countries in Western Europe 16

Per capita consumption and expenditure – Sweden compared to Western Europe and global levels 17

Sector analysis – syrups & spreads 18-36

Country snapshot – syrups & spreads sector in Sweden 19

Value and volume analysis – syrups & spreads sector in Sweden 20

Cross category comparison – value and growth rate 21

Change in category share by value 22

Cross category comparison – volume and growth rate 23

Change in category share by volume 24

Per capita consumption analysis by category 25

Category analysis: ‘jams, jellies & preserves’ 26

Segment analysis (in value terms): ‘jams, jellies & preserves’ 27

Segment analysis (in volume terms): ‘jams, jellies & preserves’ 28

Category analysis: molasses 29

Category analysis: savory spreads 30

Segment analysis (in value terms): savory spreads 31

Segment analysis (in volume terms): savory spreads 32

Category analysis: sweet spreads 33

Segment analysis (in value terms): sweet spreads 34

Segment analysis (in volume terms): sweet spreads 35

Category analysis: syrups 36

Distribution analysis 37-39

Distribution channel share analysis: syrups & spreads 38

Distribution channel share analysis by category 38-39

Competitive landscape 40-46

Brand share analysis by sector 41

Brand share analysis by category 42-43

Private label share analysis by category 44

Growth of private labels compared to branded products 45

Degree of consolidation/fragmentation by category 46

Health & Wellness 47-51

Health & wellness trend analysis 48

Health & wellness analysis by product attribute 49

Health & wellness analysis by consumer benefit 50

Category comparison – with health & wellness and without health & wellness 51

Packaging analysis 52-56

Pack material 53

Pack type 54

Closure type 55

Primary outer type 56

Consumergraphics 57-58

Swedish syrups & spreads sector – demographic analysis 58

Macroeconomic analysis 59-65

Economic summary, labor market trends, and demographic trends 63

GlobalData country risk index (GCRI) 64-65

Methodology 66-71

Definitions 72-76

Appendix 77-97

List of Tables

List of Tables

Country snapshot – leading value categories and fastest growing segments 19

Cross category comparison – by value (2012-2022) 21

Cross category comparison – by volume (2012-2022) 23

Per capita consumption (by category), Sweden compared to Western Europe and global levels (in kg), 2017 25

Jams, jellies & preserves – value analysis by segment, 2012-2022 27

Jams, jellies & preserves – volume analysis by segment, 2012-2022 28

Savory spreads – value analysis by segment, 2012-2022 31

Savory spreads – volume analysis by segment, 2012-2022 32

Sweet spreads – value analysis by segment, 2012-2022 34

Sweet spreads – volume analysis by segment, 2012-2022 35

Change in distribution share, 2012-2017 38

Use of primary outer type by category (in pack units), 2017 56

Performance overview (score: 1-100) 65

Category value and volume data, by segment 78-82

Per capita consumption (in kg), 2012-2022 83

Per capita expenditure, 2012-2022 83

Syrups & spreads sales distribution in Sweden – by category, 2017 84

Brand share (in value and volume terms) in the syrups & spreads sector, 2017 85

Brand share (in value and volume terms) in the syrups & spreads sector by category, 2017 86-89

Key health & wellness product attributes driving sales in Sweden (US$ million), 2012-2022 90

Key health & wellness consumer benefits driving sales in Sweden (US$ million), 2012-2022 90

Pack material (in million pack units), 2012-2022 91

Pack materials by category (in million pack units), 2017 91

Pack type (in million pack units), 2012-2022 92

Pack types by category (in million pack units), 2017 93

Closure type (in million pack units), 2012-2022 93

Closure types by category (in million pack units), 2017 93

Primary outer type (in million pack units), 2012-2022 94

Primary outer types by category (in million pack units), 2017 94

Economic indicators 95-97

List of Figures

List of Figures

Value and volume share of Sweden in the global and Western Europe syrups & spreads sector, 2017-2022 15

Sweden compared to other top countries in terms of market share, growth, and competitive landscape 16

PCC comparison – Sweden, Western Europe, and global, 2012-2022 17

PCE comparison – Sweden, Western Europe, and global, 2012-2022 17

Market size and growth analysis by value and volume, syrups & spreads sector, 2012-2022 20

Cross category comparison – by value growth rate (2012-2022) 21

Change in category share (in value terms), 2017-2022 22

Cross category comparison – by volume growth rate (2012-2022) 23

Change in category share (in volume terms), 2017-2022 24

Market size and growth analysis by value and volume, ‘’jams, jellies & preserves’ category, 2012-2022 26

Market size and growth analysis by value and volume, molasses category , 2012-2022 29

Market size and growth analysis by value and volume, savory spreads category, 2012-2022 30

Market size and growth analysis by value and volume, sweet spreads category, 2012-2022 33

Market size and growth analysis by value and volume, syrups category, 2012-2022 36

Share of key distribution channels, 2017 – syrups & spreads 38

Key distribution channel share by category, 2017 38-39

Leading brands (in value and volume terms) in the syrups & spreads sector, 2017 41

Leading brands (in value and volume terms) by category in the syrups & spreads sector, 2017 42-43

Private label penetration by category(in LCU terms), 2017* 44

Growth analysis, private label and brands, 2012-2017* 45

Category-wise consolidation/fragmentation (in value terms) – syrups & spreads, 2017* 46

Value of health & wellness claims by category, US$ million, 2017-2022* 48

Contribution of health & wellness by product attributes, US$ million, 2017-2022 49

Contribution of health & wellness by consumer benefits, US$ million, 2017-2022 50

Key pack materials in Swedish syrups & spreads sector, percentage share of pack units, 2017 53

Annual growth rate by key pack material, 2012-2022 53

Use of pack material by category (in pack units), 2017 53

Key pack types in Swedish syrups & spreads sector, percentage share of pack units, 2017 54

Annual growth rate by key pack type, 2012-2022 54

Use of pack type by category (in pack units), 2017 54

Key closure types in Swedish syrups & spreads sector, percentage share of pack units, 2017 55

Annual growth rate by key closure type, 2012-2022 55

Use of closure type by category (in pack units), 2017 55

Key primary outer typed in Swedish syrups & spreads sector, percentage share of pack units, 2017 56

Annual growth rate by key primary outer type, 2012-2022 56

Swedish syrups & spreads sector – demographic analysis 58

Macroeconomic analysis – real GDP value and annual growth (%) 60

Macroeconomic analysis – nominal GDP value and annual growth (%) 60

Macroeconomic analysis – consumer Price Inflation (%) 60

Macroeconomic analysis – household consumption expenditure growth (%) 60

Macroeconomic analysis – population (millions) and annual growth (%) 61

Macroeconomic analysis – population by age group (%) 61

Macroeconomic analysis – population by gender (%) 61

Macroeconomic analysis – population by rural-urban split (%) 61

Macroeconomic analysis – employed people (millions) and unemployment rate (%) 62

Five lowest risk nations in GCRI Q3 2017 64

Five highest risk nations in GCRI Q3 2017 64

Country risk analysis – Sweden compared to Europe and the world 65

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