Country Profile: Syrups & Spreads in Turkey

The Turkish syrups & spreads sector is led by the sweet spreads category in both value and volume terms, while the molasses category is expected to register the fastest value and volume growth during 2017-2022. Hypermarkets & supermarkets is the leading channel for the distribution of syrups & spreads in the country. Glass is the most commonly used pack material in the sector, while rigid plastic is forecast to register the fastest growth during 2017-2022. Yildiz Holding AS, Altiparmak Gida and Ferrero are the leading market players in the Turkish syrups & spreads sector.

GlobalData’s Country Profile report on the syrups & spreads sector in Turkey provides insights on high growth categories to target, trends in the usage of package materials, category level distribution channel data and market share of brands.

What else is contained?

– Sector data: Overall sector value and volume data with growth analysis for 2012-2022

– Category coverage: Value and growth analysis for ‘jams, jellies & preserves’, molasses, savory spreads, sweet spreads, and syrups with inputs on individual segment share within each category and the change in their market share forecast for 2017-2022

– Leading players: Market share of brands in value terms in 2017

– Distribution data: Percentage of sales within each category through distribution channels such as Cash & Carries and warehouse Clubs, Hypermarkets & Supermarkets, Convenience Stores, Food & Drinks Specialists, eRetailers and others

– Packaging data: consumption breakdown for package materials and pack types in each category, in terms of percentage share of number of units sold. Pack material data for Glass, Flexible Packaging, Paper & Board, Rigid Plastics, Rigid metal and others; Pack data for: Bottle, Can,Tub, Bag/Sachet, and Jar.

Scope

– The per capita consumption of syrups & spreads was lower in the Turkey compared to the global level

– The sweet spreads is largets category in value and volume terms during 2017-2022

– Hypermarkets & supermarkets is the leading distribution channel in the Turkey syrups & spreads sector

– Cokokrem is the leading brand in the Turkey syrups & spreads sector

– Glass is the most commonly used pack material in the Turkish syrups & spreads sector.

Reasons to buy

– Identify high potential categories and explore further market opportunities based on detailed value and volume analysis

– Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities

– Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning

– Manufacturers can identify the opportunities to position products with H&W attributes/benefits

– Our team of analysts have placed a significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion

– The packaging analysis report helps manufacturers, in identifying the most commonly used packaging materials in the sector

– Analysis on key macro-economic indicators such as real GDP, nominal GDP, consumer price index, household consumption expenditure, population (by age group, gender, rurral-urban split, and employed people and unemployment rate. It also includes economic summary of the country along with labor market and demographic trends.

Companies mentioned

Yildiz Holding AS

Altiparmak Gida

Ferrero

Sanset Gida Turizm San. Ve Tic. A.S.

Anavarza

Tamek

Nestle

Gülsan Gida

BALARISI Gida San. ve Tic. A.S

St.Dalfour

Table of Contents

Table of Contents

Report scope 2-3

Executive summary 11-13

Turkey in the global and regional context 14-17

Turkey in the global and Eastern Europe syrups & spreads sector 15

Turkey compared to other leading countries in Eastern Europe 16

Per capita consumption and expenditure – Turkey compared to Eastern Europe and global levels 17

Sector analysis – syrups & spreads 18-36

Country snapshot – syrups & spreads sector in the Turkey 19

Value and volume analysis – syrups & spreads sector in the Turkey 20

Cross category comparison – value and growth rate 21

Change in category share by value 22

Cross category comparison – volume and growth rate 23

Change in category share by volume 24

Per capita consumption analysis by category 25

Category analysis: ‘jams, jellies & preserves’ 26

Segment analysis (in value terms): ‘jams, jellies & preserves’ 27

Segment analysis (in volume terms): ‘jams, jellies & preserves’ 28

Category analysis: molasses 29

Category analysis: savory spreads 30

Segment analysis (in value terms): savory spreads 31

Segment analysis (in volume terms): savory spreads 32

Category analysis: sweet spreads 33

Segment analysis (in value terms): sweet spreads 34

Segment analysis (in volume terms): sweet spreads 35

Category analysis: syrups 36

Distribution analysis 37-39

Distribution channel share analysis: syrups & spreads 38

Distribution channel share analysis by category 38-39

Competitive landscape 40-43

Brand share analysis by sector 41

Brand share analysis by category 42

Degree of consolidation/fragmentation by category 43

Health & Wellness 44-48

Health & wellness trend analysis 45

Health & wellness analysis by product attribute 46

Health & wellness analysis by consumer benefit 47

Category comparison – with health & wellness and without health & wellness 48

Packaging analysis 49-53

Pack material 50

Pack type 51

Closure type 52

Primary outer type 53

Consumergraphics 54-55

Turkey syrups & spreads sector – demographic analysis 55

Macroeconomic analysis 56-62

Economic summary, labor market trends, and demographic trends 60

GlobalData country risk index (GCRI) 61-62

Methodology 63-68

Definitions 69-81

Appendix 82-100

List of Tables

List of Tables

Country snapshot – leading value categories and fastest growing segments 19

Cross category comparison – by value (2012-2022) 21

Cross category comparison – by volume (2012-2022) 23

Per capita consumption (by category), Turkey compared to Eastern Europe and global levels (in kg), 2017 25

Jams, jellies & preserves – value analysis by segment, 2012-2022 27

Jams, jellies & preserves – volume analysis by segment, 2012-2022 28

Savory spreads – value analysis by segment, 2012-2022 31

Savory spreads – volume analysis by segment, 2012-2022 32

Sweet spreads – value analysis by segment, 2012-2022 34

Sweet spreads – volume analysis by segment, 2012-2022 35

Change in distribution share, 2012-2017 38

Performance overview (score: 1-100) 62

Category value and volume data, by segment 83-87

Per capita consumption (in kg), 2012-2022 88

Per capita expenditure, 2012-2022 88

Syrups & spreads sales distribution in Turkey – by category, 2017 89

Brand share (in value and volume terms) in the syrups & spreads sector, 2017 90

Brand share (in value and volume terms) in the syrups & spreads sector by category, 2017 91-92

Key health & wellness product attributes driving sales in Turkey, 2012-2022 93

Key health & wellness consumer benefits driving sales in Turkey, 2012-2022 93

Pack material (in million pack units), 2012-2022 94

Pack materials by category (in million pack units), 2017 94

Pack type (in million pack units), 2012-2022 95

Pack types by category (in million pack units), 2017 95

Closure type (in million pack units), 2012-2022 96

Closure types by category (in million pack units), 2017 96

Primary outer type (in million pack units), 2012-2022 97

Primary outer types by category (in million pack units), 2017 97

Economic indicators 98-100

List of Figures

List of Figures

Value and volume share of Turkey in the global and Eastern Europe syrups & spreads sector, 2017-2022 15

Turkey compared to other top countries in terms of market share, growth, and competitive landscape 16

PCC comparison – the Turkey, Eastern Europe, and global, 2012-2022 17

PCE comparison – the Turkey, Eastern Europe, and global, 2012-2022 17

Market size and growth analysis by value and volume, syrups & spreads sector, 2012-2022 20

Cross category comparison – by value growth rate (2012-2022) 21

Change in category share (in value terms), 2017-2022 22

Cross category comparison – by volume growth rate (2012-2022) 23

Change in category share (in volume terms), 2017-2022 24

Market size and growth analysis by value and volume, ‘’jams, jellies & preserves’ category, 2012-2022 26

Market size and growth analysis by value and volume, molasses category , 2012-2022 29

Market size and growth analysis by value and volume, savory spreads category, 2012-2022 30

Market size and growth analysis by value and volume, sweet spreads category, 2012-2022 33

Market size and growth analysis by value and volume, syrups category, 2012-2022 36

Share of key distribution channels, 2017 – syrups & spreads 38

Key distribution channel share by category, 2017 38-39

Leading brands (in value and volume terms) in the syrups & spreads sector, 2017 41

Leading brands (in value and volume terms) by category in the syrups & spreads sector, 2017 42

Category-wise consolidation/fragmentation (in value terms) – syrups & spreads, 2017* 43

Value of Health & Wellness claims by category, US$ million, 2017 45

Contribution of health & wellness by product attributes, million US$, 2017-2022 46

Contribution of health & wellness by consumer benefits, million US$, 2017-2022 47

Key pack materials in Turkey syrups & spreads sector, percentage share of pack units, 2017 50

Annual growth rate by key pack material, 2012-2022 50

Use of pack material by category (in pack units), 2017 50

Key pack types in Turkey syrups & spreads sector, percentage share of pack units, 2017 51

Annual growth rate by key pack type, 2012-2022 51

Use of pack type by category (in pack units), 2017 51

Key closure types in Turkey syrups & spreads sector, percentage share of pack units, 2017 52

Annual growth rate by key closure type, 2012-2022 52

Use of closure type by category (in pack units), 2017 52

Key primary outer typed in Turkey syrups & spreads sector, percentage share of pack units, 2017 53

Annual growth rate by key primary outer type, 2012-2022 53

Use of primary outer type by category (in pack units), 2017 53

Turkey syrups & spreads sector – demographic analysis 55

Macroeconomic analysis – real GDP value & annual growth % 57

Macroeconomic analysis – nominal GDP value & annual growth % 57

Macroeconomic analysis – consumer price inflation % 57

Macroeconomic analysis – household consumption expenditure growth 57

Macroeconomic analysis – population in millions and annual growth % 58

Macroeconomic analysis – % split by age group 58

Macroeconomic analysis – gender % split 58

Macroeconomic analysis – rural/urban % split 58

Macroeconomic analysis – employed persons, millions, & % unemployed 59

Five lowest risk nations in GCRI Q3 2017 61

Five highest risk nations in GCRI Q3 2017 61

Country risk analysis – Turkey compared to Eastern Europe and the world 62

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