Country Profile: Syrups & Spreads in Turkey

The Turkish syrups & spreads sector is led by sweet spreads in both value and volume terms in 2018, while molasses is expected to register fastest value and volume growth during 2018–2023. Hypermarkets & supermarkets is the leading channel for distribution of syrups & spread products in the country. Glass is the most commonly used pack material in the sector, followed by rigid plastics. Yildiz Holding AS, Altiparmak Gida and Ferrero are the leading players in the sector.

GlobalData’s Country Profile report on the Syrups & Spreads sector in Turkey provides insights on high growth categories to target, trends in the usage of package materials, category level distribution channel data and market share of brands.

Scope

- The Turkish syrups & spreads sector is expected to grow at a CAGR of 3.4% by value during 2018–2023

- Sweet spreads is the largest category in both value and volume terms in the Turkish syrups & spreads sector

- The molasses category is expected to register the fastest growth in both value and volume terms during 2018–2023

- Hypermarkets & supermarkets is the largest distribution channel

- Yildiz Holding AS, Altiparmak Gida and Ferrero are the top three companies in the sector.

Reasons to buy

- Identify high potential categories and explore further market opportunities based on detailed value and volume analysis

- Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities

- Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning

- Our team of analysts have placed a significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion

- The packaging analysis report helps manufacturers, in identifying the most commonly used packaging materials in the sector

- Analysis on key macro-economic indicators such as real GDP, nominal GDP, consumer price index, household consumption expenditure, population (by age group, gender, rurral-urban split, and employed people and unemployment rate. It also includes economic summary of the country along with labor market and demographic trends.

Companies mentioned

Barhan Gida San

Yildiz Holding AS

Altiparmak Gida.

Ferrero

Nestle SA

Anavarza

Sanset Gida Turizm San. Ve Tic. A.S.

Gulsan

Penguen Gida As

Koska

BALARISI ...

Barhan Gida San

Yildiz Holding AS

Altiparmak Gida.

Ferrero

Nestle SA

Anavarza

Sanset Gida Turizm San. Ve Tic. A.S.

Gulsan

Penguen Gida As

Koska

BALARISI Gida San. ve Tic. A.S

Table of Contents

Table of Contents

Report scope

Executive summary

Turkey in the global and regional context

Turkey in the global and Eastern Europe syrups & spreads sector ...

Table of Contents

Report scope

Executive summary

Turkey in the global and regional context

Turkey in the global and Eastern Europe syrups & spreads sector

Turkey compared to other leading countries in the Eastern Europe

Per capita consumption and expenditure - Turkey compared to the Eastern Europe and global levels

Sector analysis - syrups & spreads

Country snapshot - syrups & spreads sector in Turkey

Value and volume analysis - syrups & spreads sector in Turkey

Degree of trading up/down in the Turkish syrups & spreads sector

Cross category comparison - value and growth rate

Change in category share by value

Cross category comparison - volume and growth rate

Change in category share by volume

Per capita consumption analysis by category

Category analysis: jams, jellies & preserves

Segment analysis (in value terms): jams, jellies & preserves

Segment analysis (in volume terms): jams, jellies & preserves

Category analysis: molasses

Category analysis: savory spreads

Segment analysis (in value terms): savory spreads

Segment analysis (in volume terms): savory spreads

Category analysis: sweet spreads

Segment analysis (in value terms): sweet spreads

Segment analysis (in volume terms): sweet spreads

Category analysis: syrups

Distribution analysis

Distribution channel share analysis: syrups & spreads

Distribution channel share analysis by category

Competitive landscape

Leading companies (in value and volume terms) in the syrups & spreads sector, 2018

Top 5 companies share by brand (in value terms and volume terms) in the syrups & spreads sector, 2018

Brand shares of top five companies (in value terms and volume terms) by category, 2018

Degree of consolidation/fragmentation by category

Health & wellness

Health & wellness trend analysis

Health & wellness market analysis by product attribute

Health & wellness market analysis by consumer benefit

Category comparison - with health & wellness and without health & wellness claims

Packaging analysis

Pack material

Pack type

Closure type

Primary outer type

Consumergraphics

Demographic analysis

Macroeconomic analysis

Economic summary, labor market trends, and demographic trends

GlobalData country risk index (GCRI)

Methodology

Definitions

Appendix

List of Tables

List of Tables

Country snapshot - leading value categories and fastest-growing segments

Cross category comparison - by value (2013–2023)

Cross category comparison - by volume ...

List of Tables

Country snapshot - leading value categories and fastest-growing segments

Cross category comparison - by value (2013–2023)

Cross category comparison - by volume (2013–2023)

Per capita consumption (by category), Turkey compared to Eastern Europe and global levels (in kg), 2018

Jams, jellies & preserves - value analysis by segment, 2013–2023

Jams, jellies & preserves - volume analysis by segment, 2013–2023

Savory spreads - value analysis by segment, 2013–2023

Savory spreads - volume analysis by segment, 2013–2023

Sweet spreads - value analysis by segment, 2013–2023

Sweet spreads - volume analysis by segment, 2013–2023

Change in distribution share, 2013–2018

Top 5 companies share by brand (in value terms and volume terms) in the syrups & spreads sector, 2018

Brand shares of top five companies (in value terms and volume terms) by category, 2018

Category comparison - with health & wellness and without health & wellness claims, 2013–2023

Performance overview (score: 1-100)

Category data, by segment

Per capita consumption (in kg), 2013–2023

Per capita expenditure, 2013–2023

Syrups & spreads sales distribution in Turkey - by category, 2018

Company share (in value and volume terms) in the syrups & spreads sector, 2018

Brand shares of top five companies (in value terms and volume terms) by category, 2018

Key health & wellness product attributes driving sales in Turkey, 2013–2023

Key health & wellness consumer benefits driving sales in Turkey, 2013–2023

Pack material (in million pack units), 2013–2023

Pack materials by category (in million pack units), 2018

Pack type (in million pack units), 2013–2023

Pack types by category (in million pack units), 2018

Closure type (in million pack units), 2013–2023

Closure types by category (in million pack units), 2018

Primary outer type (in million pack units), 2013–2023

Primary outer types by category (in million pack units), 2018

Real GDP and annual growth (%), 2015–2023

Nominal GDP and annual growth (%), 2015–2023

Consumer price inflation (%), 2015–2023

Employed people and unemployment rate (%), 2015–2023

Nominal household final consumption expenditure and annual growth (%), 2015–2023

Population and annual growth (%), 2015–2023

Population by age group (%)

Population by gender (%)

Population by rural-urban split (%)

Exchange rates, 2013–2023

List of Figures

List of Figures

Value and volume share of Turkey in the global and Eastern Europe syrups & spreads sector, 2018–2023

Turkey compared to the other ...

List of Figures

Value and volume share of Turkey in the global and Eastern Europe syrups & spreads sector, 2018–2023

Turkey compared to the other top countries in terms of market share, growth, and competitive landscape

PCC comparison - Turkey, Eastern Europe, and global, 2013–2023

PCE comparison - Turkey, Eastern Europe, and global, 2013–2023

Market size and growth analysis by value and volume, syrups & spreads sector, 2013–2023

Extent to which consumers are trading up or down in the Syrups & Spreads sector

Cross category comparison - by value growth rate (2013–2023)

Change in category share (in value terms), 2018–2023

Cross category comparison - by volume growth rate (2013–2023)

Change in category share (in volume terms), 2018–2023

Market size and growth analysis by value and volume, jams, jellies & preserves category, 2013–2023

Market size and growth analysis by value and volume, molasses category, 2013–2023

Market size and growth analysis by value and volume, savory spreads category, 2013–2023

Market size and growth analysis by value and volume, sweet spreads category, 2013–2023

Market size and growth analysis by value and volume, syrups category, 2013–2023

Share of key distribution channels (in value terms) - syrups & spreads, 2018

Key distribution channel share by category (in value terms), 2018

Leading companies (in value and volume terms) in the syrups & spreads sector, 2018

Category-wise consolidation/fragmentation (in value terms) - syrups & spreads, 2018

Value of health & wellness claims by category, 2018–2023

Contribution of health & wellness by product attributes, 2018–2023

Contribution of health & wellness by consumer benefits, 2018–2023

Key pack materials in the Turkish syrups & spreads sector, percentage share of pack units, 2018

Annual growth rate by key pack material, 2013–2023

Use of pack material by category (in pack units), 2018

Key pack types in the Turkish syrups & spreads sector, percentage share of pack units, 2018

Annual growth rate by key pack type, 2013–2023

Use of pack type by category (in pack units), 2018

Key closure types in the Turkish syrups & spreads sector, percentage share of pack units, 2018

Annual growth rate by key closure type, 2013–2023

Use of closure type by category (in pack units), 2018

Key primary outer types in the Turkish syrups & spreads sector, percentage share of pack units, 2018

Annual growth rate by key primary outer type, 2013–2023

Use of primary outer type by category (in pack units), 2018

Demographic analysis

Real GDP value and annual growth (%)

Nominal GDP value and annual growth (%)

Consumer price inflation (%)

Nominal household final consumption expenditure growth (%)

Population (millions) and annual growth (%)

Population by age group (%)

Population by gender (%)

Population by rural-urban split (%)

Employed people (millions) and unemployment rate (%)

Five lowest risk nations in GCRI Q4 2018

Five highest risk nations in GCRI Q4 2018

Country risk analysis - Turkey compared to Eastern Europe and the world

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