Automated home in insurance – Thematic Research

The UK home insurance market has been struggling for some time to combat the rising cost of claims. The advent of the automated home could be a big step towards reducing both the frequency and cost of claims. Although the market is still in its infancy (estimated at a maximum of £205m in gross written premiums), automated home insurance is being seen by many as the way forward, benefiting both policyholders and insurers. Policyholders have also expressed interest in expanding the number of devices they hold, indicating future growth is likely.

It should be highlighted that, despite there being considerable benefits through the inclusion of smart devices in home insurance, doing so will also expose insurers to new risks. One of the biggest risks that will increase in line with the number of devices is the occurrence of a cyber incident. This could result in home insurance policies being developed further to include elements of cyber insurance in order to ensure policyholders feel covered against new threats such as hacking.

The development of automated home insurance is underpinned by the technological advancements made in the Internet of Things (IoT), which has seen the development of devices targeted at reducing home insurance claims.

Scope

Automated home devices can help combat the three main perils in the home insurance market while also boosting customer engagement.

The benefits of automated home devices in insurance will only be substantial when combinations of devices are used. Relying on one automated device will have minimal benefit for insurers.

Bundling products will be essential to ensuring that policyholders hold the device required to combat the main claims areas. However, insurers must allow policyholders to incorporate their existing devices into the policy where possible, otherwise uptake of automated home insurance will be restricted.

Reasons to buy

Benchmark yourself against the rest of the market.

Ensure you remain competitive as new innovations and insurance models begin to enter the market.

Be prepared for how regulation will impact the use of automated home devices in insurance over the next few years.

Companies mentioned

Aon

Willis Towers Watson

Arthur J. Gallagher

Bought By Many

Aviva

Admiral

AXA

Admiral

RSA

Direct Line

Legal & General

Hiscox

Chubb

Zurich

Plum Underwriting

Neos

Floodflash

Travelers

HomeServe

British Gas

npower

Scottish Energy

EDF Energy

E.ON

SSE

Roost

Yale

Ring

Ecobee

Nest

Google

Amazon

Table of Contents

Table of contents

Players

Technology briefing

Automated home

Automated home insurance

Trends

Technology trends

Macroeconomic trends

Regulatory trends

Industry analysis

The current UK home insurance market

Automated home market size and growth forecasts

Automated home insurance products will develop into a customizable offering

Increased connectivity will create additional risks for insurers

Automated home technology market size and growth forecasts

Mergers and acquisitions

Timeline

Value chain

Companies section

Public companies

Private companies

Glossary

Further reading

Appendix: Our thematic research methodology

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