Retailer Loyalty Schemes

"Retailer Loyalty Schemes", report provides an overview of different types of loyalty programs, their need in retail industry, benefits and examples of loyalty programs.

Scope

- Loyalty programs are marketing strategies that, when effective, drive customer loyalty and encourage frequent purchases through providing enticing incentives and reasons to purchase.

- These programs are designed to reduce shopping around and make a retailer top-of-mind - motivating return visits and limiting customer acquisition opportunities for competitors.

- As part of these programs, customers are generally rewarded with special offers, discounts, points, rebates, exclusive services or free gifts.

Reasons to buy

- The effectiveness of loyalty programs is vital as sales growth opportunities, especially in mature retail markets, become more challenging

- Retailers must ensure their loyalty schemes are built into their apps

- Carrefour’s “MyCLUB” aims to leverage the fast-growing retail market in Middle East

- Boots Advantage card gets the basics right

- Madewell’s Insider loyalty program aims at gaining and retaining customer loyalty

- Best Buy’s loyalty program lacks a competitive edge versus Amazon

- The North Face loyalty scheme is designed to appeal to its customers’ passions

- Sephora is building on its “Beauty Insider” loyalty program to drive business

- Starbucks doubled its loyalty program members during 2017-2018.

Companies mentioned

Boots

Carrefour

Madewell

DSW

Best Buy’s

North Face

Sephora

Starbucks

Amazon

Barnes & Noble

ASOS

Flipkart

Nike

Boots

Carrefour

Madewell

DSW

Best Buy’s

North Face

Sephora

Starbucks

Amazon

Barnes & Noble

ASOS

Flipkart

Nike

Table of Contents

Table of Contents

Loyalty programs - Overview

Types of loyalty programs

Benefits of loyalty programs

Recommendations

Examples - Reward points

Examples - Multi-level reward points ...

Table of Contents

Loyalty programs - Overview

Types of loyalty programs

Benefits of loyalty programs

Recommendations

Examples - Reward points

Examples - Multi-level reward points

Examples - Paid subscriptions

Examples - Partnerships

Appendix

    Pricing

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