5G Commercial Use Cases Update & Telco Go-To-Market Strategies

”5G Commercial Use Cases Update & Telco Go-To-Market Strategies”, a global outlook report by GlobalData, provides a status update on commercially-deployed 5G use cases globally, focusing on 5G FWA and 5G eMBB. It also outlines the go-to-market strategies that telcos have adopted for their commercial 5G offers in terms of available plans, pricing, bundling and positioning.

Furthermore, it offers an overview of the 5G devices made available by telcos at launch and analyses their bundling & pricing strategies.

Commercial 5G launches started in late 2018, building up momentum since April 2019 with a focus on two main use cases – 5G FWA & 5G eMBB.

The report is structured as follows –

Section 1: Introduction – 5G use cases; a snapshot of the different use cases enabled by 5G and a status update on the ones that have already been commercially launched.

Section 2: 5G commercial use cases, deployment drivers, & service provider activity – FWA & eMBB; this section analyzes specifically the key characteristics and deployment drivers of 5G FWA & 5G eMBB. It then maps the key commercial 5G launches globally (up to July 2019) and provides an update of service providers’ commercial activity in the 5G eMBB and 5G FWA spaces as well as in the emerging B2B use cases.

Section 3: Telco 5G commercial go-to-market strategies across eMBB & FWA; focuses on telcos’ 5G go-to-market strategies analysing 14 telcos’ commercial 5G tariffs, pricing strategies and VAS bundling approaches for 5G eMBB and 5G FWA. Furthermore, it offers an overview of the 5G devices made available by telcos at launch and analyses their bundling & pricing strategies.

Section 4: Key findings and recommendations; we conclude the report with a set of key findings and recommendations for telecom operators to consider in their 5G go-to-market strategies.

Scope

– Commercial 5G FWA started in late 2018 in the US and South Korea. 5G eMBB commercial offers emerged in April 2019.

– More than ten telcos have launched commercial 5G offerings so far, racing to get a first mover advantage and to showcase technological leadership.

– Commercial 5G devices are still limited and relatively expensive. A number of bundling & pricing strategies are available to telcos in order to bring the 5G device adoption barriers down.

Reasons to buy

– This global outlook report provides an extensive examination of 5G eMBB and 5G FWA commercial pricing, bundling, positionning and device strategies to help telecom operators harness the technology and related monetization levers to capture new revenue streams.

– The report's objective is to help inform global industry executives' decision-making process on 5G use cases' deployment and on 5G eMBB & FWA commercial go-to-market strategies.

– The analysis of more than 14 telcos' commercial 5G plans across eMBB and FWA illustrate the findings of the report, providing best practices and insights into telecom operators' pricing, bundling, positionning, and device strategies.

– With 33 exhibits, the report is designed for an executive-level audience, helping industry leaders gain in-depth knowledge into peer telcos' commercialized 5G propositions in order to effectively craft their 5G go-to-market & monetization strategies.

Companies mentioned

Adtran

Amazon Prime

Apple

Arquiva

AT&T US

Batelco Bahrain

Cambium

Casa Systems

CCS

CityFibre

Digi Romania

Du UAE

Edorex

EE UK

Elisa Finland

Etisalat UAE

Google

Hatch

HTC

Huawei

Hulu

ITU

KT South Korea

LG

LG Uplus South Korea

Motorola

NetComm Wireless

Now TV

OnePlus

Ooredoo Kuwait

Ooredoo Qatar

OPPO

Optus Australia

Osram

Samsung

Siklu

SK Telecom South Korea

Spotify,Sprint US

STC KSA

Sunrise Switzerland

Swisscom Switzerland

Telstra Australia

Tidal

TIM Italy

T-Mobile Germany

T-Mobile US

Verizon US

Viva Bahrain

Viva Kuwait

Vodafone Germany

Vodafone Italy

Vodafone Qatar

Vodafone Romania

Vodafone UK

Xiaomi

YouTube

Zain Kuwait

ZTE

Table of Contents

Table of contents

List of exhibits

Executive summary

Section 1: Introduction – 5G use cases

5G supported use cases and initial use cases launched

Section 2: 5G commercial use cases, deployment drivers, & service provider activity – FWA & eMBB

5G key commercially deployed use cases

Focus on 5G FWA: Key characteristics

Focus on 5G FWA: Deployment drivers

Focus on 5G FWA: Service provider activity

Focus on 5G eMBB: Key characteristics

Focus on 5G eMBB: Deployment drivers

Focus on 5G eMBB: Service provider activity

Other emerging commercial 5G use cases in the B2B space

Section 3: Telco 5G commercial go-to-market strategies across eMBB & FWA

Commercial 5G tariffs, bundling, & pricing: SK Telecom South Korea & Verizon US

Commercial 5G tariffs, bundling, & pricing: Vodafone UK & Etisalat UAE

Commercial 5G tariffs, bundling, & pricing: Swisscom Switzerland & Sprint US

Commercial 5G tariffs, bundling, & pricing: Vodafone Spain

Commercial 5G tariffs, bundling, & pricing: KT South Korea & EE UK

Commercial 5G tariffs, bundling, & pricing: TIM Italy

Commercial 5G tariffs, bundling, & pricing: Zain Kuwait & Sunrise Switzerland

Commercial 5G tariffs, bundling, & pricing: T-Mobile Germany & Viva Bahrain

Commercial 5G tariffs, bundling, & pricing: Key considerations

Commercial 5G devices & bundling strategies: EE UK

Commercial 5G devices & bundling strategies: Vodafone UK

Commercial 5G devices & bundling strategies: Verizon & Sprint US

Commercial 5G devices & bundling strategies: TIM Italy and TMobile Germany

Commercial 5G devices & bundling strategies: Viva Bahrain, Zain Kuwait, & Etisalat UAE

Commercial 5G devices & bundling strategies: Key considerations

5G positioning: Key considerations

Section 4: Key findings & recommendations

Appendix

Acronyms and definitions

Companies mentioned

Related research

About GlobalData

List of Figures

List of Figures

EXHIBIT 1: ITU IMT 2020 USE CASES

EXHIBIT 2: KEY COMMERCIAL 5G SERVICE LAUNCHES

EXHIBIT 3: 5G FIXED WIRELESS ACCESS

EXHIBIT 4: BANDWIDTH, LATENCY, AND THROUGHPUT BY TECHNOLOGY

EXHIBIT 5: NETWORK SLICING EXPLAINED

EXHIBIT 6: GLOBAL MOBILE DATA TRAFFIC EVOLUTION, 2018-2024 (EB)

EXHIBIT 7: T-MOBILE GERMANY’S CAMPUS NETWORK

EXHIBIT 8: SWISSCOM 5G CAMPUS SOLUTION

EXHIBIT 9: OPERATOR 5G MOBILE PROPOSITIONS – SK TELECOM SOUTH KOREA & VERIZON US

EXHIBIT 10: OPERATOR 5G MOBILE PROPOSITIONS – VODAFONE UK & ETISALAT UAE

EXHIBIT 11: OPERATOR 5G MOBILE PROPOSITIONS – SWISSCOM SWITZERLAND & SPRINT US

EXHIBIT 12: OPERATOR 5G MOBILE PROPOSITIONS – VODAFONE SPAIN

EXHIBIT 13: OPERATOR 5G MOBILE PROPOSITIONS – KT SOUTH KOREA & EE UK

EXHIBIT 14: OPERATOR 5G MOBILE PROPOSITIONS – TIM ITALY

EXHIBIT 15: OPERATOR 5G MOBILE PROPOSITIONS – ZAIN KUWAT & SUNRISE SWITZERLAND

EXHIBIT 16: OPERATOR 5G MOBILE PROPOSITIONS – T-MOBILE GERMANY & VIVA BAHRAIN

EXHIBIT 17: OPERATOR 5G MOBILE DEVICES – EE UK

EXHIBIT 18: OPERATOR 5G MOBILE DEVICES – VODAFONE UK

EXHIBIT 19: OPERATOR 5G MOBILE DEVICES – VERIZON & SPRINT US

EXHIBIT 20: OPERATOR 5G MOBILE DEVICES – T-MOBILE GERMANY & TIM ITALY

EXHIBIT 21: OPERATOR 5G MOBILE DEVICES – ETISALAT UAE, ZAIN KUWAIT, & VIVA BAHRAIN

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