Mobile Broadband Trends In Europe – 2019

Mobile Broadband Trends in Europe – 2019’ a new Telecom Insider Report by GlobalData, provides an executive-level overview of the mobile broadband market in Europe. It delivers quantitative and qualitative insights into the mobile market, analyzing key trends in the region.

In Europe, handsets will remain the largest contributor towards revenues over 2018-2023. M2M/IoT subscriptions will record the fastest growth over 2018-2023, driven by significant opportunities coming from use cases and solutions tailored to the different vertical industires including asset tracking, telematics, telehealth and digital signage. Going forward, operators will continue their focus on 5G network launches & coverage expansion. 5G will also provide several opportunities for telcos, such as monetizing premium speeds, larger data plans bundled with video and eGaming content, as well as a multitude of other opportunities in the B2B segment.

It provides an in-depth analysis of the following –

– Section 1: Europe in the global context; this section provides a comparison of European mobile telecom market size and trends with other regions.

– Section 2: Competitive dynamics; this section provides competitive analysis of various MNOs and MVNOs in Europe's mobile market.

– Section 3: Mobile broadband subscription trends in Europe; it provides analysis as well as historical figures and forecasts of mobile subscriptions, users, and penetration along with device and traffic trends.

– Section 4: Mobile broadband revenue trends in Europe; this section examines changes in the breakdown of overall revenue and ARPU over 2018-2023.

– Section 5: Key findings consists of a summary of key findings for European mobile broadband market.


– Mobile operators in Europe continue to tap opportunities in the mobile-fixed convergence market by merging or acquiring established or smaller local fixed service providers. This is part of European MNOs’ strategy to maximize revenue and reduce churn.

– Data consumption in Europe is booming and GlobalData expects average data consumption to double between 2018 and 2023.

– M2M/IoT subscriptions will record the highest net additions between 2018-2023 among all mobile device types.

Reasons to buy

– This Insider Report provides a comprehensive examination through forward-looking analysis of Europe’s mobile telecommunications market trends in a concise format to help executives build proactive and profitable growth strategies.

– Accompanying GlobalData’s Forecast products, the report examines the assumptions and drivers behind ongoing and upcoming trends in Europe’s mobile communications markets.

– With more than 20 charts and tables, the report is designed for an executive-level audience, boasting presentation quality.

– The broad perspective of the report coupled with comprehensive, actionable detail will help operators, equipment vendors, and other telecom industry players succeed in the challenging telecommunications market in Europe.

Companies mentioned

1&1 Drillisch


A1 Telekom


Bouygues Telecom

Com Hem

Deutsche Telekom







Hatchison Drei


Liberty Global

Magenta Telekom







Orange Spain

PPF Group











United Inernet



Vodafone Germany

Vodafone Portugal




Table of Contents

Table of contents

List of exhibits

Europe’s mobile broadband markets – key takeaways

Europe highlights

Section 1: Europe in a global context

Europe main facts – 2019

European demographics at a glance

Europe in a global context

Section 2: Competitive dynamics

Competitive dynamics in Europe

Europe’s main competitive market trends

Competitive dynamics in Europe

Section 3: Mobile broadband subscription trends

Mobile user trends in Europe

Mobile technology trends in Europe

5G Innovators: Switzerland, Denmark, and Austria in

pole position in Europe

Mobile device trends in Europe

M2M/IoT trends in Europe

Mobile traffic trends in Europe

Section 4: Mobile broadband revenue trends

Mobile average revenue per user (ARPU) trends in Europe

Mobile revenue trends in Europe

Key Findings and Recommendations

Key Findings and Recommendations


Acronyms and definitions

Companies mentioned

Related research

Contact information

List of Figures

List of Figures

Exhibit 1: Population, 2018-2023 (Millions)

Exhibit 2: Nominal GDP, 2018-2023 (US$ Trillion)

Exhibit 3: Real GDP growth, 2012-2018

Exhibit 4: User penetration, 2019 (% of population)

Exhibit 5: Subscriptions penetration, 2019 (% of population)

Exhibit 6: Prepaid subscription as a % of total subscription, 2019

Exhibit 7: Monthly ARPU, 2019 (US$)

Exhibit 8: Data as a share of total ARPU, 2019 (% of ARPU)

Exhibit 9: Monthly voice MOU, 2019 (minutes/month)

Exhibit 10: Major competitive changes, 2015-2019

Exhibit 11: MVNO subscriptions and share of total mobile subscriptions in Europe, 2017-2023

Exhibit 12: Top five markets in terms of MVNO market share in Europe, 2018

Exhibit 13: Mobile user penetration vs. PPP-adjusted GDP per capita, 2018

Exhibit 14: Mobile users, Europe, 2018-2023 (Millions)

Exhibit 15: Mobile subscriptions and penetration in Europe, 2018-2023

Exhibit 16: Mobile subscriptions by technology generation, 2018-2023

Exhibit 17: Selected European markets in terms of 5G subscriptions as a % of total, 2023


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