OTT Video Content, Pricing, And Market Opportunity In Asia-Pacific – 2019

APAC markets vary significantly different in terms of demographic composition, income levels, and telecom infrastructure development. SVoD is steadily growing across APAC markets, while it is nearing maturity in others. However, as a whole the APAC SVoD market is is expected to grow relatively fast due to growing portfolios of local and foreign content, live moble , increasing smartphone adoption, and bundled mobile/SVoD telco offers.

SVoD subscriptions are expected to average double digit growth over the next few years to 2023. The larget market players in APAC come from China, with iQyi in the lead. Outside of China, international players like Netflix and Amazon are popular as well as regional players like iFlix and Viu.

OTT Video Content, Pricing and Market Opportunity in the Asia Pacific – 2019’ a new Telecom Insider Report by GlobalData offers a thorough study of the over-the-top (OTT) SVoD video market in the APAC region. The report analyzes different OTT video service providers content, pricing, and partnership strategies as well as provides context around broadband and pay-TV service evoultion as well as a SVoD subscritption forecast.

The report consists of following sections –

– OTT Video Content & Pricing Strategies: This section provides a general overview of the types of players in the APAC OTT video market as well as the various content, pricing and partnership strategies that are employed in the region.

– SVoD Forecast: This section first examines pay-TV and broadband trends in APAC and worldwide to provide context and then provides a forecast of APAC SVoD subscriptions through 2023.

– Key findings and recommendations: It consists of a summary of key findings and a set of recommendations for telecom operators, OTT players, and regulators.

Scope

– SVoD subscriptions in Asia-Pacific will grow at 12.8% CAGR over 2018 to 2023 due to expansion of high speed fixed broadband networks and the rising adoption of LTE and 5G smartphones that is expected over the period.

– Core growth drivers affecting SVoD adoption in APAC are large portfolios of both local language and foreign content, combined with original content and exclusive rights to streams of sporting events.

– SVoD pricing in the region is very market specific with most competitors trying to price match their local rivals. Most SVoD services in the region offer one to two paid price points as well as an AVoD option for their service.

Reasons to buy

– Offers a comprehensive and detailed understanding of over-the-top video (OTT) SVoD video market in the APAC markets.

– The report investigates OTT video market content and pricing trends, comparing and contrasting the product portfolio and pricing strategy of key players in the region.

– The report discusses the state of the SVoD market, and the current trends surrounding OTT partnerships

– The report provides a region level forecast for the Asia-Pacific SVoD subscription market over 2018-2023.

Companies mentioned

AIS

Amazon

Apple

Astro

Baidu

Dish TV India

ESPN

Foxtel

Google

HBO

Hotstar

iFlix

iQyi

Microsoft

myTV

Netflix

Optus

PCCW

SK Telecom

Stan

Telekom Malaysia

Telstra

Tencent

Viu

Youku

Youtube

Table of Contents

Table of Contents

Executive summary

Section 1: OTT Video Content & Pricing Strategies

Definitions

OTT video market context

OTT video content trends

OTT video pricing strategies

OTT video partnerships

Section 2: SVoD Forecast

Asia-Pacific in a global context

Pay-TV service evolution in Asia-Pacific

SVoD trends in Asia-Pacific

Section 3: Key Findings and Recommendations

Key findings and recommendations

Appendix

Acronyms and definitions

Related research

    Pricing

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