Virtual & Augmented Reality in Tourism - Thematic Research

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Alternative reality – which encompasses virtual reality (VR), augmented reality (AR), and mixed reality (MR) – could become the next big computing platform. In VR, the user is immersed in an entirely artificial world. In AR, the user sees the real world overlaid with digital data.

The potential for VR/AR to elevate the tourism experience is enormous. Thanks to VR or AR, future customers can experience destinations, hotels, or even the inside of an airplane before the trip, from the comfort of their own home. By wearing VR/AR gear while visiting historical sites, tourists can also experience historical scenes or see ancient buildings in perfect condition, even if in reality the monuments do not exist anymore or are in poor condition. Thus, VR/AR is expected to transform the sector by changing how customers choose their holidays and interact with the tourism brands, and how the companies interact with them.

Scope

The report focuses on analysing the potential of VR/AR in the tourism sector.

-The report identifies some leading technology and tourism players.

-The impact of virtual and augmented reality on tourism and key recommendations for tourism companies and IT vendors.

Reasons to buy

The report highlights big players in the alternative reality industry and where do they sit in the value chain.

-It discusses some of main trends that we expect to see over the next five years.

-The report also provides an overview of the alternative reality industry value chain across five segments – semiconductors, components, headsets, platforms, and applications and content.

-The report offers an industry analysis, competitor landscape, key mergers and acquisitions, and a timeline.

-The report explains the impact of virtual and augmented reality on tourism with the help of some tourism case studies.

-The report also includes a technology briefing to understand the different realms of virtual reality (VR), augmented reality (AR), and mixed reality (MR) – collectively referred to as alternative reality.

Companies mentioned

Alibaba

Alphabet

Amazon

Apple

Facebook

Himax

HTC

Intel

Largan Precision

Microsoft

Nvidia

Samsung

Sony

Tencent

Vuzix

ANTVR

Atheer Labs

Avegant

Blippar

Improbable

Insta360

Jaunt

Leap ...

Alibaba

Alphabet

Amazon

Apple

Facebook

Himax

HTC

Intel

Largan Precision

Microsoft

Nvidia

Samsung

Sony

Tencent

Vuzix

ANTVR

Atheer Labs

Avegant

Blippar

Improbable

Insta360

Jaunt

Leap Motion

Magic Leap

Meta

MindMaze

NextVR

ODG

OTOY

Razer

Unity Technologies

Vayyar

Air France-KLM

Best Western Hotels & Resorts

Expedia

Marriott International

Qantas

Table of Contents

Players

Trends

Value chain

Industry analysis

Impact of virtual and augmented reality on tourism

Companies section

Technology briefing

APPENDIX: OUR "THEMATIC" RESEARCH METHODOLOGY

Players

Trends

Value chain

Industry analysis

Impact of virtual and augmented reality on tourism

Companies section

Technology briefing

APPENDIX: OUR "THEMATIC" RESEARCH METHODOLOGY

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