Tourism Source Market Insight: Scandinavia

GlobalData’s Tourism Source Market Insight: Scandinavia report provides a thorough insight into Scandinavia's domestic and outbound tourism market. The report looks at the profiles of Scandinavian tourists and summarizes the key reasons that they travel. The report offers an in-depth analysis of traveler flows, spending patterns, main destination markets and current and future opportunities for tourism businesses seeking to tap into the Scandinavian outbound travel market.

Key Highlights

- Scandinavian expenditure on outbound tourism is growing at an expansive rate. Total international expenditure grew from US$57.5bn in 2017 to US$63.4bn in 2018.

- In terms of frequency, domestic tourism is significantly stronger than international tourism. Total outbound trips stand at 50.5 million.

- Scandinavians between the age of 50 and 64 are taking the most holidays with 41.9 million international and domestic trips being taken in 2018. Scandinavian tourists in the 35 to 49 age group are in the quickest growing market segment.

Scope

- This report is part of GlobalData's Source Market Insights Series. This report provides an in-depth analysis of traveler flows, spending patterns, main destination markets, as well as current and future opportunities for tourism businesses seeking to tap into the Scandinavian outbound travel market.

Reasons to buy

- This report provides clear insight into developments in Scandinavia's domestic and outbound tourism markets.

- The report uses data and analysis to discuss future trends related to domestic trips, international departures, traveler spending, and main destination markets.

- The report explores the different profiles of Scandinavian tourists and the reasons that they travel, hence providing an insight into the trends in different segments of the market.

- The reader gains a strong understanding of the opportunities in the region, as well as the risks, to support better business decisions.

Companies mentioned

TUI

Apollo

Ryanair

American Airlines

Booking.com

TUI

Apollo

Ryanair

American Airlines

Booking.com

Table of Contents

Table of contents

Overview

Region Snapshot 2018

At a glance: The Scandinavian tourist market in 2018

Risks to outbound Scandinavian tourism

Main findings

Tourists profile ...

Table of contents

Overview

Region Snapshot 2018

At a glance: The Scandinavian tourist market in 2018

Risks to outbound Scandinavian tourism

Main findings

Tourists profile

Which types of holiday do Scandinavians take?

Which factors motivate Scandinavians when choosing a holiday?

Where do Scandinavians plan on travelling to in the next 12 months?

Insight in to Scandinavian tourists

Domestic tourism

Domestic flows

Domestic spending

Outbound tourism

Outbound flows

Outbound spending

Main and developing destinations

Where did Scandinavians travel to in 2018?

Main destinations

Developing destinations

Outlook

Opportunities to attract Scandinavian tourism

Appendix

References

Terminology and definitions

About the Author

GlobalData at a glance

List of Tables

List of Figures

    Pricing

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