Generation Z in Foodservice – Thematic Intelligence

Generation Z in Foodservice Theme Analysis Report Overview

Gen Z is distinguished from other generations due to its capability and consistent usage of digital technology. Additionally, consumers in this generation rely heavily on these platforms for everyday activities such as online delivery. The recent disruption of the COVID-19 pandemic has significantly impacted the habits of Gen Z. A few of the results the pandemic forced upon Gen Z included mass isolation, online learning, online shopping, and dietary and exercise changes.

To target Gen Z, foodservice providers are implementing new strategies and products based on what appeals to this generation. As these consumers find financial freedom, this means that they have a growing influence on the foodservice sector and economic climate, meaning there will be huge growth in areas that are imperative to Gen Z, like personalization and sustainability.

The generation Z in foodservice thematic research report highlights key trends impacting the Gen Z theme. Furthermore, it provides comprehensive industry analysis and details of the major milestones in the journey of the Gen Z theme.

Generation Z in Foodservice: Key Trends

The key trends that are associated with the Gen Z theme in foodservice can be classified into three categories: technology trends, macroeconomic, and regulatory trends.

• Technology trends – The key technology trends impacting the Gen Z theme include online shopping, social media, and targeted marketing, among others.

• Macroeconomic trends – The key macroeconomic trends that will shape the Gen Z theme are the future of work, impulse purchases, ethical consumerism, conscious spending, and plant-based consumption, among others.

• Regulatory trends – The key regulatory trends impacting the Gen Z theme include carbon emissions and environmental regulations, data breaches & privacy concerns, and food regulation.

For more insights on key trends shaping the Gen Z theme in foodservice, download a free report sample

Generation Z in Foodservice – Industry Analysis

The online food delivery market size was valued at $430 billion in 2019 and is expected to grow at a CAGR of more than 8% during 2021-2026. After challenges from COVID-19, the wider foodservice industry will witness significant growth. In terms of market growth, East Europe will be the fastest-growing region for online food delivery followed by West Europe.

The Generation Z in the foodservice industry analysis also covers:

• Use cases
• Timeline

Foodservice Revenue, 2019-2026 (OSP Value $)

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Generation Z in Foodservice - Value Chain Analysis

GlobalData’s gen Z value chain consists of two segments: consumer drivers and brand & product attributes.

Consumer Drivers: The dominance of personalized products and services within the foodservice industry has enabled many brands to thrive in the current climate. Particularly, Gen Z consumers are now expecting more than a standardized product. With the prominence of social media and an increasingly connected online culture, consumers now desire unique products that they will be proud to share online.

Gen Z Value Chain Analysis

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Leading Public Companies Associated with the Gen Z Theme

Some of the leading public companies associated with the Gen Z theme in foodservice are Aramark, Brinker, Chipotle, and Domino’s, among others. Over the past few years, Domino’s has invested heavily in its online platform. Domino’s has made it easy for its customers to order food online, from an Android or Apple mobile application, via the company’s website, by tweeting, or by texting the company an emoji. Domino’s online ordering is also compatible with devices such as Apple Watch, Samsung Smart TV, and Amazon Echo.

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Leading Private Companies Associated with the Gen Z Theme

Some of the leading private companies making their mark within the Gen Z theme are CFA Properties, Doctor’s Associates, Inspire Brands, and Ele.me, among others. Ele.me is an online food ordering platform. It is involved in retail, takeaway, real-time distribution, supply chain restaurants, and catering services. The company offers an online mobile web ordering platform service, which enables users to order food from the desired restaurants in their proximity across China.

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Foodservice Sector Scorecard

At GlobalData, we use a scorecard approach to predict tomorrow’s leading companies within each sector. Our sector scorecards have three screens: a thematic screen, a valuation screen, and a risk screen. Gen Z is a theme that impacts many of the sectors we cover. In this thematic report, we focus specifically on the foodservice sector.

• The thematic screen tells us who are the overall leaders in the 10 themes that matter most, based on our thematic engine.
• The valuation screen ranks our universe of companies within a sector based on selected valuation metrics.
• Our risk screen ranks companies within a sector based on overall investment risk.

Foodservice Sector Scorecard – Thematic Screen

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Scope

The recent disruption of the COVID-19 pandemic has significantly impacted the habits of Generation Z.

The results the pandemic forced upon Generation Z included mass isolation, online learning, online shopping, and dietary and exercise changes. As well as these, economic uncertainty and difficulty in gaining jobs and experience have also been huge obstacles.

These events, and the subsequent recovery since the peak of COVID-19, have tested Generation Z in unprecedented ways.

Reasons to Buy

• Gain insight into the latest Gen Z trends around foodservice and leading companies in the theme.
• Identify emerging technologies to help better position your company.
• Discover how rapid enforced changes over the past year will influence consumer reactions.