Germany Apparel Market Size and Trend Analysis by Category, Retail Channel, Supply Chain, Consumer Attitudes, Brands and Forecast to 2026

Powered by

All the vital news, analysis, and commentary curated by our industry experts.

Germany Apparel Market Report Overview

The apparel market size in Germany was EUR76.1 billion in 2022 and is expected to witness a CAGR of over 7% from 2023 to 2026. Sportswear will continue to drive the German apparel market in 2023 and beyond due to increased consumer interest in health and fitness and the continued popularity of athleisure, with the sportswear market remaining fairly resilient with growth of 0.3% versus total apparel falling by 1.4%. Many key items meet the consumer desire for multifunctional, comfortable clothing and footwear, which has become even more important during high inflation.

Germany Apparel Market Outlook 2023-2026, (EUR Billion)

Germany Apparel Market Outlook 2023-2026, (EUR Billion)

For more insights on the Germany apparel market outlook, download a free sample report

The Germany apparel market report offers a detailed analysis of the apparel market in Germany with impact of major events. It also includes analysis of COVID-19 impact on customer shopping behavior, key apparel retailers, sector analysis, trends, and retailer reactions.

Market Size (2022) EUR76.1 billion
CAGR (2023-2026) >7%
Historical Period 2016-2022
Forecast Period 2023-2026
Key Categories Clothing, Footwear, and Accessories
Key Channels Clothing, Footwear and Accessories Specialists, Hypermarkets, Supermarkets and Hard Discounters, Department Stores, Online Specialists, Other Offline Channels, and Other Online Retail Channels
Key Companies H&M, C&A, Adidas, Nike, Zara, Kik, Primark, S.Oliver, Ernsting’s Family, and Bonprix

Germany Apparel Market Dynamics

Consumers are placing greater emphasis on value for money due to the inflationary pressures on their discretionary incomes, seeking better quality items that will last longer, are more versatile, and cost more. In addition, the online channel will continue to drive spend in the German apparel market as shoppers are seeking greater convenience, a varied product range, and access to different brands. Furthermore, sportswear will continue to drive the German apparel market in 2023 and beyond due to increased consumer interest in health and fitness and the growing popularity of athleisure wear. Additionally, social media platforms are becoming purchasing platforms themselves, removing barriers to purchase.

For more insights on the Germany apparel market dynamics, download a free sample report

Germany Apparel Market Segmentation by Category

The key categories of the Germany apparel market are clothing, footwear, and accessories. The clothing category dominated the Germany apparel market in 2022. The clothing category is further segmented into Womenswear, Menswear, and Childrenswear. In 2022, womenswear sub-category has been the dominant in the historical period and will continue to dominate the market throughout the projected period.

Germany Apparel Market Analysis by Category, 2022 (%)

Germany Apparel Market Analysis by Category, 2022 (%)

For more insights on the category analysis of Germany apparel market, download a free sample report

Germany Apparel Market Segmentation by Channels

The key channels of the Germany apparel market are clothing, footwear and accessories specialists, hypermarkets, supermarkets and hard discounters, department stores, online specialists, other offline channels, and other online retail channels. Clothing, footwear, and accessories specialists’ instore sales dominated the German apparel market in 2022.

Though hypermarkets, supermarkets and hard discounters make up a small proportion of the total market, they will become more popular in 2023. It is because their low prices will attract shoppers looking to cut back on apparel spend, especially on more essential items such as underwear and childrenswear.

Germany Apparel Market Analysis by Channels, 2022 (%)

Germany Apparel Market Analysis by Channels, 2022 (%)

For more insights on the channel analysis of Germany apparel market, download a free sample report

Germany Apparel Market – Competitive Landscape

The key companies in the Germany apparel market are H&M, C&A, Adidas, Nike, Zara, Kik, Primark, S.Oliver, Ernsting’s Family, and Bonprix among others. In 2022, H&M dominated the Germany apparel market, but its dominance is threatened as it loses competitiveness due to lackluster product ranges and an uninspiring shopping experience, with many consumers having switched to key competitor Zara which is well-known for its exciting, fashion-forward ranges.

Germany Apparel Market Analysis by Companies, 2022 (%)

Germany Apparel Market Analysis by Companies, 2022 (%)

For more insights on the companies of Germany apparel market, download a free sample report

Reasons to Buy

  • Gain a comprehensive view of the Germany Apparel market and forecasts to 2026
  • Explore new opportunities that will allow you to align your product offerings and strategies to meet demand following the impact of COVID-19 on the Germany apparel market
  • Investigate current and forecast trends in apparel to identify the opportunities offering the most potential
  • Understand who the main competitors are in the Germany apparel market and their price positioning

H&M
C&A
Zara
S.Oliver
Primark
Kik
Bonprix
Ernsting's Family
Takko Fashion
Esprit

Table of Contents

Executive Summary

Drivers & Inhibitors

Economic Background

Market Forecasts to 2026

Consumers

Brands

Supply Chain, Logistics & Operations

Market Sizes, Forecasts & Brand Shares

Methodology & Contacts

Frequently asked questions

Germany Apparel Market Size and Trend Analysis by Category, Retail Channel, Supply Chain, Consumer Attitudes, Brands and Forecast to 2026 thematic reports
Currency USD
$4,950

Can be used by individual purchaser only

$14,850

Can be shared globally by unlimited users within the purchasing corporation e.g. all employees of a single company


Undecided about purchasing this report?

Enquire Before Buying Request a Free Sample

Get in touch to find out about multi-purchase discounts

reportstore@globaldata.com
Tel +44 20 7947 2745

Every customer’s requirement is unique. With over 220,000 construction projects tracked, we can create a tailored dataset for you based on the types of projects you are looking for. Please get in touch with your specific requirements and we can send you a quote.

Sample Report

Germany Apparel Market Size and Trend Analysis by Category, Retail Channel, Supply Chain, Consumer Attitudes, Brands and Forecast to 2026 was curated by the best experts in the industry and we are confident about its unique quality. However, we want you to make the most beneficial decision for your business, so we offer free sample pages to help you:

  • Assess the relevance of the report
  • Evaluate the quality of the report
  • Justify the cost

Download your copy of the sample report and make an informed decision about whether the full report will provide you with the insights and information you need.

Below is a sample report to understand what you are buying

See what our customers are saying

“The GlobalData platform is our go-to tool for intelligence services. GlobalData provides an easy way to access comprehensive intelligence data around multiple sectors, which essentially makes it a one-for-all intelligence platform, for tendering and approaching customers.

GlobalData is very customer orientated, with a high degree of personalised services, which benefits everyday use. The highly detailed project intelligence and forecast reports can be utilised across multiple departments and workflow scopes, from operational to strategic level, and often support strategic decisions. GlobalData Analytics and visualisation solutions has contributed positively when preparing management presentations and strategic papers.”

Business Intelligence & Marketing Manager, SAL Heavy Lift

“COVID-19 has caused significant interference to our business and the COVID-19 intelligence from GlobalData has helped us reach better decisions around strategy. These two highlights have helped enormously to understand the projections into the future concerning our business units, we also utilise the project database to source new projects for Liebherr-Werk to use as an additional source to pitch for new business.”

Market Analyst & Management, Liebherr-Werk

Your daily news has saved me a lot of time and keeps me up-to-date with what is happening in the market, I like that you almost always have a link to the source origin. We also use your market data in our Strategic Business Process to support our business decisions. By having everything in one place on the Intelligence Center it has saved me a lot of time versus looking on different sources, the alert function also helps with this.

Head of Key Accounts, Saab AB

Having used several other market research companies, I find that GlobalData manages to provide that ‘difficult-to-get’ market data that others can’t, as well as very diverse and complete consumer surveys.

Marketing Intelligence Manager, Portugal Foods

Our experience with GlobalData has been very good, from the platform itself to the people. I find that the analysts and the account team have a high level of customer focus and responsiveness and therefore I can always rely on. The platform is more holistic than other providers. It is convenient and almost like a one stop shop. The pricing suite is highly competitive and value for our organisation.

I like reports that inform new segments such as the analysis on generation Z, millennials, the impact of COVID 19 to our banking customers and their new channel habits. Secondly the specialist insight on affluent sector significantly increases our understanding about this group of customers. The combination of those give us depth and breadth of the evolving market.

I’m in the business of answering and helping people make decisions so with the intelligence center I can do that, effectively and efficiently. I can share quickly key insights that answer and satisfy our country stakeholders by giving them many quality studies and primary research about competitive landscape beyond the outlook of our bank. It helps me be seen as an advisory partner and that makes a big difference. A big benefit of our subscription is that no one holds the whole data and because it allows so many people, so many different parts of our organisation have access, it enables all teams to have the same level of knowledge and decision support.

Head of Customer Insight and Research, Standard Chartered

“I know that I can always rely on Globaldata’s work when I’m searching for the right consumer and market insights. I use Globaldata insights to understand the changing market & consumer landscape and help create better taste & wellbeing solutions for our customers in food, beverage and healthcare industries.

Globaldata has the right data and the reports are of very high quality compared to your competitors. Globaldata not only has overall market sizes & consumer insights on food & beverages but also provides insights at the ingredient & flavour level. That is key for B2B companies like Givaudan. This way we understand our customers’ business and also gain insight to our unique industry”

Head of Consumer Sensory Insights, Givaudan

GlobalData provides a great range of information and reports on various sectors that is highly relevant, timely, easy to access and utilise.  The reports and data dashboards help engagement with clients; they provide valuable industry and market insights that can enrich client conversations and can help in the shaping of value propositions. Moreover, using GlobalData products has helped increase my knowledge of the finance sector, the players within it, and the general threats and opportunities.

I find the consumer surveys that are carried out to be extremely beneficial and not something I have seen anywhere else. They provided an insightful view of why and which consumers take (or don’t) particular financial products. This can help shape conversations with clients to ensure they make the right strategic decisions for their business.

One of the challenges I have found is that data in the payments space is often piecemeal. With GD all of the data I need is in one place, but it also comes with additional market reports that provide useful extra context and information. Having the ability to set-up alerts on relevant movements in the industry, be it competitors or customers, and have them emailed directly to me, ensures I get early sight of industry activity and don’t have to search for news.

Senior Account Manager, TSYS
Go even deeper with GlobalData Intelligence Center

Every Company Report we produce is powered by the GlobalData Intelligence Center.

Subscribing to our intelligence platform means you can monitor developments at Germany Apparel Market Size and Trend Analysis by Category, Retail Channel, Supply Chain, Consumer Attitudes, Brands and Forecast to 2026 in real time.

  • Access a live Germany Apparel Market Size and Trend Analysis by Category, Retail Channel, Supply Chain, Consumer Attitudes, Brands and Forecast to 2026 dashboard for 12 months, with up-to-the-minute insights.
  • Fuel your decision making with real-time deal coverage and media activity.
  • Turn insights on financials, deals, products and pipelines into powerful agents of commercial advantage.