Germany Apparel Market Size and Trend Analysis by Category, Retail Channel, Supply Chain, Consumer Attitudes, Brands and Forecast to 2026
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Germany Apparel Market Report Overview
The apparel market size in Germany was EUR76.1 billion in 2022 and is expected to witness a CAGR of over 7% from 2023 to 2026. Sportswear will continue to drive the German apparel market in 2023 and beyond due to increased consumer interest in health and fitness and the continued popularity of athleisure, with the sportswear market remaining fairly resilient with growth of 0.3% versus total apparel falling by 1.4%. Many key items meet the consumer desire for multifunctional, comfortable clothing and footwear, which has become even more important during high inflation.
Germany Apparel Market Outlook 2023-2026, (EUR Billion)
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The Germany apparel market report offers a detailed analysis of the apparel market in Germany with impact of major events. It also includes analysis of COVID-19 impact on customer shopping behavior, key apparel retailers, sector analysis, trends, and retailer reactions.
Market Size (2022) | EUR76.1 billion |
CAGR (2023-2026) | >7% |
Historical Period | 2016-2022 |
Forecast Period | 2023-2026 |
Key Categories | Clothing, Footwear, and Accessories |
Key Channels | Clothing, Footwear and Accessories Specialists, Hypermarkets, Supermarkets and Hard Discounters, Department Stores, Online Specialists, Other Offline Channels, and Other Online Retail Channels |
Key Companies | H&M, C&A, Adidas, Nike, Zara, Kik, Primark, S.Oliver, Ernsting’s Family, and Bonprix |
Germany Apparel Market Dynamics
Consumers are placing greater emphasis on value for money due to the inflationary pressures on their discretionary incomes, seeking better quality items that will last longer, are more versatile, and cost more. In addition, the online channel will continue to drive spend in the German apparel market as shoppers are seeking greater convenience, a varied product range, and access to different brands. Furthermore, sportswear will continue to drive the German apparel market in 2023 and beyond due to increased consumer interest in health and fitness and the growing popularity of athleisure wear. Additionally, social media platforms are becoming purchasing platforms themselves, removing barriers to purchase.
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Germany Apparel Market Segmentation by Category
The key categories of the Germany apparel market are clothing, footwear, and accessories. The clothing category dominated the Germany apparel market in 2022. The clothing category is further segmented into Womenswear, Menswear, and Childrenswear. In 2022, womenswear sub-category has been the dominant in the historical period and will continue to dominate the market throughout the projected period.
Germany Apparel Market Analysis by Category, 2022 (%)
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Germany Apparel Market Segmentation by Channels
The key channels of the Germany apparel market are clothing, footwear and accessories specialists, hypermarkets, supermarkets and hard discounters, department stores, online specialists, other offline channels, and other online retail channels. Clothing, footwear, and accessories specialists’ instore sales dominated the German apparel market in 2022.
Though hypermarkets, supermarkets and hard discounters make up a small proportion of the total market, they will become more popular in 2023. It is because their low prices will attract shoppers looking to cut back on apparel spend, especially on more essential items such as underwear and childrenswear.
Germany Apparel Market Analysis by Channels, 2022 (%)
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Germany Apparel Market – Competitive Landscape
The key companies in the Germany apparel market are H&M, C&A, Adidas, Nike, Zara, Kik, Primark, S.Oliver, Ernsting’s Family, and Bonprix among others. In 2022, H&M dominated the Germany apparel market, but its dominance is threatened as it loses competitiveness due to lackluster product ranges and an uninspiring shopping experience, with many consumers having switched to key competitor Zara which is well-known for its exciting, fashion-forward ranges.
Germany Apparel Market Analysis by Companies, 2022 (%)
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Reasons to Buy
- Gain a comprehensive view of the Germany Apparel market and forecasts to 2026
- Explore new opportunities that will allow you to align your product offerings and strategies to meet demand following the impact of COVID-19 on the Germany apparel market
- Investigate current and forecast trends in apparel to identify the opportunities offering the most potential
- Understand who the main competitors are in the Germany apparel market and their price positioning
C&A
Zara
S.Oliver
Primark
Kik
Bonprix
Ernsting's Family
Takko Fashion
Esprit
Table of Contents
Frequently asked questions
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What was the Germany apparel market size in 2022?
The Germany apparel market size was EUR76.1 billion in 2022.
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What will be the CAGR of Germany apparel market during 2023-2026?
The Germany apparel market will grow at a CAGR of over 7% from 2023 to 2026.
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What are the key categories in Germany apparel market?
The key categories in the Germany apparel market are clothing, footwear, and accessories.
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Which are the key channels in Germany apparel market?
The key channels in the Germany apparel market are clothing, footwear and accessories specialists, hypermarkets, supermarkets and hard discounters, department stores, online specialists, other offline channels, and other online retail channels
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Which are the top brands in the Germany apparel market?
H&M, C&A, Adidas, Nike, Zara, Kik, Primark, S.Oliver, Ernsting’s Family, and Bonprix are some of the top brands in the Germany apparel market.
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