Germany Pasta & Noodles – Market Assessment and Forecasts to 2025

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The German pasta & noodles sector was valued at $1.5 billion in 2020. The market is expected to grow at a CAGR of more than 3% during 2021-2025. In 2020, Berlin emerged as the largest pasta & noodles market in Germany followed by Ruhrgebiet and Hamburg. The pasta & noodles market in Munich recorded the fastest growth, during 2015-2020, while Dresden recorded the slowest growth during the same period.

The value share of Germany in the global and regional pasta & noodles sector is expected to increase by 2025. The volume share of Germany in the global pasta & noodles sector is expected to decrease whereas the regional volume share is expected to increase by 2025.

Overview of Germany pasta & noodles sector

Overview of Germany pasta & noodles sector

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What are the market dynamics of the German pasta & noodles sector?

The distribution channels in the German pasta & noodles sector include hypermarkets & supermarkets, convenience stores, E-retailers, and dollar stores. Hypermarkets & supermarkets is the leading distribution channel in the German pasta & noodles sector. In 2020, it accounted for a value share of more than 60% of all the distribution channels followed by convenience stores, E-retailers, and dollar stores.

Chilled pasta is the most consolidated category in the German pasta & noodles sector, with the top three companies accounting for a combined value share of more than 50% in 2020. Furthermore, in the dried & instant noodles and dried pasta categories, the top three companies accounted for a combined share of more than 40%. Ambient noodles is the most fragmented category with the top three companies accounting for a small share in the sector.

The key pack materials in the German pasta & noodles sector include flexible packaging, paper & board, rigid plastics, and rigid metal. Flexible packaging is the leading material used which accounted for a share of more than 50% in the German pasta & noodles sector, in 2020, followed by paper & board, rigid plastics, and rigid metal. The ambient noodles, chilled noodles, and dried & instant noodles are categories that use flexible packaging for all its products.

What are the key categories of the German pasta & noodles sector?

The key categories in the German pasta & noodles sector include ambient noodles, ambient pasta, chilled noodles, chilled pasta, dried & instant noodles, and dried pasta. The leading category is dried pasta followed by chilled pasta, ambient pasta, dried & instant noodles, ambient noodles, and chilled noodles. The dried pasta category is also expected to gain maximum market share in value terms during 2020-2025.  Chilled noodles is forecast to register the fastest value growth at a CAGR of more than 4% during 2021-2025 followed by ambient pasta, dried & instant noodles, dried pasta, ambient noodles, and chilled pasta.

Dried pasta, with sales of more than 500 million kg in 2020, is the leading category in volume terms followed by chilled pasta, ambient pasta, dried & instant noodles, chilled noodles, and ambient noodles. The dried pasta category is also expected to gain maximum market share in volume terms during 2020-2025. Chilled noodles is forecast to register the fastest volume growth at a CAGR of around 2% during 2020-2025 followed by ambient pasta, dried & instant noodles, ambient noodles, dried pasta, and chilled pasta. In terms of per capita consumption, dried pasta leads all the categories followed by chilled pasta, ambient pasta, dried & instant noodles, chilled noodles, and ambient noodles.

Germany pasta & noodles sector, key categories

Germany pasta & noodles sector, key categories

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Which are the major companies in the German pasta & noodles sector?

The leading companies by value in 2020 include Newlat SpA, Nestlé, Barilla Holding S.p.A., Pastificio Rana S.P.A., and Hilcona AG. In terms of both value and volume, Newlat SpA was the leading company followed by Nestlé, Barilla Holding S.p.A., Pastificio Rana S.P.A., and Hilcona AG.

Germany pasta & noodles sector, key players

Germany pasta & noodles sector, key players

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Market report scope

Market Size (Year – 2020)

$1.5 billion
Growth CAGR >3% during 2021-2025
Key Categories Ambient noodles, ambient pasta, chilled noodles, chilled pasta, dried & instant noodles, and dried pasta
Key Companies Newlat SpA, Nestlé, Barilla Holding S.p.A., Pastificio Rana S.P.A., and Hilcona AG

Scope

This report provides an overview of the German pasta & noodles sector. It provides:

  • Sector data: Overall sector value and volume data with growth analysis for 2015-2025.
  • Category coverage: Value and growth analysis for ambient noodles, ambient pasta, chilled noodles, chilled pasta, dried & instant noodles, and dried pasta with inputs on individual segment share within each category and the change in their market share forecast for 2020-2025.
  • Leading players: Market share of companies (in value terms) and private labels (in value terms) in 2020.
  • Distribution data: Percentage of sales within each category through distribution channels such as cash & carries & warehouse clubs, convenience stores, department stores, food & drinks specialists, hypermarkets & supermarkets, e-retailers, “dollar stores”, variety stores & general merchandise retailers, vending machines, drug stores & pharmacies, health & beauty stores and other general retailers.
  • Packaging data: consumption breakdown for package materials and pack types in each category, in terms of percentage share of number of units sold. Pack material data for glass, flexible packaging, rigid plastics, paper & board and rigid metal; pack type for: jar, bag/sachet, tub, stand up pouch, carton – folding, can, carton – liquid, pillow pouch, bottle, cup, aerosol, tube, tray, film, wrapper, clamshell, box, foil and other pack type, closure type for: flip/snap top, screw top, prize off, twist off, plastic tie, foil, sports cap, film, cap, lever closure, crown and other closure types, primary outer types for: carton – folding, bag, sleeve and shrink wrap.

Reasons to Buy

  • Identify high potential categories and explore further market opportunities based on detailed value and volume analysis.
  • Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities.
  • Gain an understanding of the total competitive landscape based on detailed company share analysis to plan effective market positioning.
  • Our team of analysts has placed a significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion.
  • The packaging analysis report helps manufacturers, in identifying the most commonly used packaging materials in the sector.
  • Analysis of key macro-economic indicators such as real GDP, nominal GDP, consumer price index, household consumption expenditure, population (by age group, gender, rural-urban split, and employed people and unemployment rate. It also includes an economic summary of the country along with the labor market and demographic trends.

Newlat Spa
Nestle
Barilla Holding SpA
Hilcona Ag
Unilever
GM Premium Brands Ltd
Cara Nonna
Casa Pietra
Tress

Table of Contents

Table of Contents

Report Scope

Executive Summary

Part 1: Market Environment

Value and Volume Share of Germany in the Global and Western Europe Markets

Growth Analysis of Germany Compared to Other Leading Countries in the Western Europe Market

PCC and PCE of Germany Compared to Global and Western Europe Market

Part 2: Sector Deep Dive

Germany Pasta & Noodles Sector Snapshot

Market Size Analysis – Demand For Value For Money Products

Cross-category Comparison Value Growth Analysis and Category Winners and Losers

Cross-category Comparison Volume Growth Analysis and Category Winners and Losers

Part 3: Category Deep Dive

Per Capita Consumption Analysis by Category

Market Size Analysis – Category: Ambient Noodles

Market Size Analysis – Category: Ambient Pasta

Segment-Level Analysis (in Value Terms) Ambient Pasta

Segment-Level Analysis (in Volume Terms) Ambient Pasta

Market Size Analysis – Category: Chilled Noodles

Market Size Analysis – Category: Chilled Pasta

Market Size Analysis – Category: Dried & Instant Noodles

Segment-Level Analysis (in Value Terms) Dried & Instant Noodles

Segment-Level Analysis (in Volume Terms) Dried & Instant Noodles

Market Size Analysis – Category: Dried Pasta

Part 4: Distribution Analysis

Channel Share Analysis

Part 5: Competitive Environment

Leading Companies Value and Volume Share

Brand Share Analysis of Top Five Companies

Brand Share Analysis of Top Five Companies by Category

Private Label Share Analysis by Category

Growth of Private Labels Compared to Branded Products

Degree of Consolidation/Fragmentation by Category

Part 6: Health & Wellness Analysis

Health & Wellness Analysis by Category

Health & Wellness Analysis by Product Attributes

Health & Wellness Analysis by Consumer Benefits

Cross Category Comparison

Products with H&W Vs. Non H&W Claims

Part 7: Packaging Analysis

Pack Material Growth Analysis

Pack Type Growth Analysis

Closure Type Growth Analysis

Part 8: City Deep Dive

Market Size Analysis of Top Eight Cities

Market Size Analysis of Top Eight Cities by Category

Leading Cities Contribution to Volume Growth

Part 9: Consumergraphics

Demographic Analysis

Part 10: Macroeconomic Analysis

GDP Growth and Inflation

Population Growth

Labor Market Trend

Economic Summary, Labor Market Trends, and Demographic Trends

Germany Risk Index (GCRI) 2020

Germany Risk Analysis

Compared to Global and Western Europe Markets

Methodology

Definitions

Appendix

Table

List of Tables

Leading Value Categories

Fastest-Growing Segments (Value), 2020

Cross-Category Comparison by Value (2015-2025)

Cross-Category Comparison by Volume (2015-2025)

Per Capita Consumption (by Category), Germany Compared to Western Europe and Global Levels (in Kg), 2020

Ambient Pasta – Value Analysis by Segment, 2015-2025

Ambient Pasta – Volume Analysis by Segment, 2015-2025

Dried & Instant Noodles – Value Analysis by Segment, 2015-2025

Dried & Instant Noodles – Volume Analysis by Segment, 2015-2025

Change in Distribution Share, 2015-2020

Top Five Companies Share by Brand (in Value and Volume Terms) in the Pasta & Noodles Sector, 2020

Brand Shares of Top Five Companies (in Value and Volume Terms) by Category, 2020

Category Comparison – With H&W and Non H&W Claims, 2015 2020

Volume Analysis of Top Eight Cities by Category (Million Kg), 2020

Performance Overview (Score: 1-100)

Category Data, by Segment

Per Capita Consumption (in Kg), 2015-2025

Per Capita Expenditure ($), 2015-2025

Pasta & Noodles Sales Distribution in Germany – by Category (EUR Million), 2020

Brand Share (in Value and Volume Terms) in the Pasta & Noodles Sector, 2020

Brand Share (in Value and Volume Terms) in the Pasta & Noodles Sector, by Category, 2020

Key Health & Wellness Product Attributes Driving Sales in Germany, 2015-2020

Key Health & Wellness Consumer Benefits Driving Sales in Germany, 2015 2020

Pack Material (in Million Pack Units), 2015-2025

Pack Materials by Category (in Million Pack Units), 2020

Pack Type (in Million Pack Units), 2015-2025

Pack Types by Category (in Million Pack Units), 2020

Closure Type (in Million Pack Units), 2015-2025

Closure Types by Category (in Million Pack Units), 2020

Real GDP and Annual Growth (%), 2017-2025

Nominal GDP and Annual Growth (%), 2017-2025

Consumer Price Inflation (%), 2017-2025

Employed People and Unemployment Rate (%), 2017-2025

Nominal Household Final Consumption Expenditure and Annual Growth (%), 2017-2025

Population and Annual Growth (%), 2017-2025

Population by Age Group (%)

Population by Gender (%)

Population by Rural-Urban Split (%)

Exchange Rates, 2015-2025

Figures

List of Figures

Value and Volume Share of Germany in the Global and Western Europe Pasta & Noodles Sector, 2020-2025

Germany Compared to the Other Top Countries in Terms of Market Share, Growth, and Competitive Landscape

PCC Comparison – Germany, Western Europe, and Global, 2015-2025

PCE Comparison – Germany, Western Europe, and Global, 2015-2025

Market Size and Growth Analysis by Value and Volume, Pasta & Noodles Sector, 2015-2025

Extent to Which Consumers are Trading Down in the Pasta & Noodles Sector

Cross-category Comparison Value Growth Analysis and Category Winners and Losers

Cross-category Comparison Volume Growth Analysis and Category Winners and Losers

Market Size and Growth Analysis by Value and Volume, Ambient Noodles Category, 2015-2025

Market Size and Growth Analysis by Value and Volume, Ambient Pasta Category, 2015-2025

Market Size and Growth Analysis by Value and Volume, Chilled Noodles Category, 2015-2025

Market Size and Growth Analysis by Value and Volume, Chilled Pasta Category, 2015-2025

Market Size and Growth Analysis by Value and Volume, Dried & Instant Noodles Category, 2015-2025

Market Size and Growth Analysis by Value and Volume, Dried Pasta Category, 2015-2025

Share of Key Distribution Channels (in Value Terms) Pasta & Noodles, 2020

Key Distribution Channel Share by Category (in Value Terms), 2020

Leading Companies (in Value and Volume Terms) in the Pasta & Noodles Sector, 2020

Private Label Penetration by Category (in Value Terms), 2020

Growth Analysis, Private Label and Brands, 2015-2020

Category-wise Consolidation/Fragmentation (in Value Terms) Pasta & Noodles , 2020

Prominence of Health & Wellness Claims by Category, $ Million, 2015-2020

Contribution of Health & Wellness by Product Attributes, $ Million, 2015-2020

Contribution of Health & Wellness by Consumer Benefits, $ Million, 2015 2020

Key Pack Materials in the German Pasta & Noodles Sector, Percentage Share of Pack Units, 2020

Annual Growth Rate by Key Pack Material, 2015-2025

Use of Pack Material by Category (in Pack Units), 2020

Key Pack Types in the German Pasta & Noodles Sector, Percentage Share of Pack Units, 2020

Annual Growth Rate by Key Pack Type, 2015-2025

Use of Pack Type by Category (in Pack Units), 2020

Key Closure Types in the German Pasta & Noodles Sector, Percentage Share of Pack Units, 2020

Annual Growth Rate by Key Closure Type, 2015-2025

Use of Closure Type by Category (in Pack Units), 2020

Volume Growth Analysis of Top Eight Cities (Million Kg), 2015-2020

Leading Cities’ Contribution to Volume Change, 2015-2020

Demographic Analysis

Real GDP (EUR Billion) and Annual Growth (%)

Nominal GDP (EUR Billion) and Annual Growth (%)

Consumer Price Inflation (%)

Nominal Household Final Consumption Expenditure Growth (%) in EUR Terms

Population (Millions) and Annual Growth (%)

Population by Age Group (%)

Population by Gender (%)

Population by Rural-urban Split (%)

Employed People (Millions) and Unemployment Rate (%)

Economic Summary, Labor Market Trends, and Demographic Trends

Five Lowest Risk Nations in GCRI Q4 2020

Five Highest Risk Nations in GCRI Q4 2020

Germany Performance in Country Risk Analysis in Comparison to Western Europe and the World

List of 109 Countries Analyzed to Identify the High Potential Countries in Different Regions

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