Germany Prepared Meals Market Size by Categories, Distribution Channel, Market Share and Forecast, 2021-2026

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The Germany prepared meals market size was valued at $5.5 billion in 2021. The market is projected to grow at a CAGR of more than 3% during the forecast period. The Germany prepared meals market report provides insights on high growth markets to target, trends in the usage of packaging materials, types and closures category level distribution data and companies market shares.

The German prepared meals sector was led by ready meals category in both value and volume terms. Ready meals category is also forecast to register fastest value and volume growth, during 2021-2026. Hypermarkets & supermarkets is the leading channel for distribution of prepared meals products in the country.

Germany prepared meals market overview

Germany prepared meals market overview

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Which are the major cities in prepared meals market in Germany?

The major cities in the prepared meals market in Germany are Berlin, Ruhrgebiet, Hamburg, Munich, Stuttgart, Frankfurt, Cologne, Dusseldorf, Nuremberg, and Dresden. Berlin emerged as the largest prepared meals market in Germany, followed by Ruhrgebiet and Hamburg.

Germany prepared meals market, by major cities

Germany prepared meals market, by major cities

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What are the key categories in the prepared meals market in Germany?

The key categories in the prepared meals market in Germany are meal kits, pizza, and ready meals.

The key segments in meal kits in the prepared meals market in Germany are ambient meal kits, frozen meal kits and chilled meal kits. Chilled meal kits have the highest share in 2021.

The key segments in pizza in the prepared meals market in Germany are chilled pizza and frozen pizza. Among them frozen pizza had the highest share in 2021.

The key segments in ready meals in the prepared meals market in Germany are ambient ready meals, chilled ready meals, dried ready meals, and frozen ready meals.

Germany prepared meals market, by category

Germany prepared meals market, by category

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What are the key distribution channels in the prepared meals market in Germany?

The key distribution channels in the prepared meals market in Germany are hypermarkets & supermarkets, convenience stores, food & drinks specialists, and e-retailers. Hypermarkets & supermarkets is the leading distribution channel in German prepared meals market.

Germany prepared meals market, by distribution channel

Germany prepared meals market, by distribution channel

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What are the key packing materials in the prepared meals market in Germany?

The key packing materials in the prepared meals market in Germany are rigid plastics, flexible packaging, and rigid metal. Rigid plastics account the highest share among all the other categories.

key packing materials in the prepared meals market in Germany

key packing materials in the prepared meals market in Germany

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Who are the key competitors in the prepared meals market in Germany?

The key competitors in the prepared meals market in Germany are Dr. August Oetker Kg, Nestle, Frosta AG, Continental Foods, Heristo Aktiengesellschaft, Nomad Foods, Mondelez International Inc, and Unilever.

Germany prepared meals market, by key competitors

Germany prepared meals market, by key competitors

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Market report scope

Market size 2021 $5.5 billion
CAGR >3%
Forecast period 2021-2026
Major cities Berlin, Ruhrgebiet, Hamburg, Munich, Stuttgart, Frankfurt, Cologne, Dusseldorf, Nuremberg, and Dresden
Key distribution channels Hypermarkets & Supermarkets, Convenience Stores, Food & Drinks Specialists, and E-retailers
Key categories Meal Kits, Pizza, and Ready Meals
Key packing materials Rigid Plastics, Flexible Packaging, and Rigid Metal
Key competitors Dr. August Oetker Kg, Nestle, Frosta AG, Continental Foods, Heristo Aktiengesellschaft, Nomad Foods, Mondelez International Inc, and Unilever

Scope

  • Per capita consumption of prepared meals was higher in Germany than both the global and the regional levels in 2021.
  • The per capita consumption of ready meals was higher than other prepared meals categories in Germany in 2021.
  • Hypermarkets & Supermarkets is the leading distribution channel in the German prepared meals sector.
  • August Oetker Kg accounted for a value share of more than 19% in the German prepared meals sector, in 2020.
  • Rigid plastics accounted for a share of more than 62% in the German prepared meals sector in 2020.

Reasons to Buy

  • Identify high potential categories and explore further market opportunities based on detailed value and volume analysis.
  • Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities.
  • Gain an understanding of the total competitive landscape based on detailed company share analysis to plan effective market positioning.
  • Our team of analysts have placed a significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion.
  • The packaging analysis report helps manufacturers, in identifying the most commonly used packaging materials in the sector.
  • Analysis on key macro-economic indicators such as real GDP, nominal GDP, consumer price index, household consumption expenditure, population (by age group, gender, rural-urban split, and employed people and unemployment rate. It also includes economic summary of the country along with labor market and demographic trends.

Dr. August Oetker Kg
Nestle
Frosta AG
Continental Foods
Heristo Aktiengesellschaft
Nomad Foods
Mondelez International Inc
Unilever

Table of Contents

Table of Contents

ReportScope

Executive Summary

Part 1: Market Environment

Value and Volume Share of Germany in the Global and Western Europe Markets

Growth Analysis of Germany Compared to Other Leading Countries in the Western Europe Market

PCC and PCE of Germany Compared to the Global and Western Europe Markets

Part 2: Sector Deep Dive

Germany Prepared Meals Sector Snapshot

Market Size Analysis

Cross-category Comparison -Value Growth Analysis and Category Winners and Losers

Cross-category Comparison -Volume Growth Analysis and Category Winners and Losers

Part 3: Category DeepDive

Per Capita Consumption Analysis by Category

Market Size Analysis-Category: Meal Kits

Segment-Level Analysis (in Value Terms) -Meal Kits

Segment-Level Analysis (in Volume Terms) -Meal Kits

Market Size Analysis-Category: Pizza

Segment-Level Analysis (in Value Terms) -Pizza

Segment-Level Analysis (in Volume Terms) -Pizza

Market Size Analysis-Category: Ready Meals

Segment-Level Analysis (in Value Terms) -Ready Meals

Segment-Level Analysis (in Volume Terms) -Ready Meals

Part 4: Distribution Analysis

Channel Share Analysis

Part 5: Competitive Environment

Leading Companies Value and Volume Share

Brand Share Analysis of Top Five Companies

Brand Share Analysis of Top Five Companies by Category

Private Label Share Analysis by Category

Growth of Private Labels Compared to Branded Products

Degree of Consolidation/Fragmentation by Category

Part 6: Health & Wellness Analysis

Health & Wellness Analysis by Category

Health & Wellness Analysis by Product Attributes

Health & Wellness Analysis by Consumer Benefits

Cross Category Comparison -Products with H&W Vs. Non-H&W Claims

Part 7: Packaging Analysis

Pack Material Growth Analysis

Pack Type Growth Analysis

Closure Type Growth Analysis

Primary Outer Type Growth Analysis

Part 8: City DeepDive

Market Size Analysis of Top 10 Cities

Market Size Analysis of Top 10 Cities by Category

Leading Cities Contribution to Volume Growth

Part 9: Consumergraphics

Demographic Analysis

Part 10: Macroeconomic Analysis

GDP Growth and Inflation

Population Growth

Labor Market Trend

Economic Summary, Labor Market, and Demographic Trends

Germany Risk Index (GCRI) 2021

Germany Risk Analysis -Compared to Global and Western Europe Markets

Methodology

Definitions

Appendix

Table

List of Tables

Leading Value Categories

Fastest-Growing Segments (Value), 2021

Cross-Category Comparison -byValue (2016-2026)

Cross-Category Comparison -by Volume (2016-2026)

Per Capita Consumption (byCategory), Germany Compared to Western Europe and Global Levels (I kg),2021

Meal Kits -Value Analysis bySegment, 2016-2026

Meal Kits -Volume Analysis bySegment, 2016-2026

Pizza -Value Analysis bySegment, 2016-2026

Pizza -Volume Analysis bySegment, 2016-2026

Ready Meals -Value Analysis bySegment, 2016-2026

Ready Meals -Volume Analysis bySegment, 2016-2026

Change in Distribution Share, 2016-2021

Top Five Companies Share by Brand (in Value and Volume Terms) in the Prepared Meals Sector, 2020

Brand Shares of Top Five Companies (in Value and Volume Terms) byCategory, 2020

Category Comparison -With H&W and Non-H&W Claims, 2015-2020

Volume Analysis of Top 10 Cities byCategory (Million kg), 2021

Performance Overview (Score: 1-100)

Category Data, bySegment

Per Capita Consumption (in kg), 2016-2026

Per Capita Expenditure ($), 2016-2026

Prepared Meals Sales Distribution in Germany -by Category (EUR Million), 2021

Brand Share (in Value and Volume Terms) in the Prepared Meals Sector, 2020

Brand Share (in Value and Volume Terms) in the Prepared Meals Sector, byCategory, 2020

Key Health & Wellness Product Attributes Driving Sales in Germany, 2015-2020

Key Health & Wellness Consumer Benefits Driving Sales in Germany, 2015-2020

Pack Material (in Million Pack Units), 2015-2025

Pack Materials by Category (in Million Pack Units), 2020

Pack Type (in Million Pack Units), 2015-2025

Pack Types byCategory (in Million Pack Units), 2020

Closure Type (in Million Pack Units), 2015-2025

Closure Types byCategory (in Million Pack Units), 2020

Primary Outer Type (in Million Pack Units), 2015-2025

Primary Outer Types by Category (in Million Pack Units), 2020

Real GDP and Annual Growth (%), 2018-2026

Nominal GDP and Annual Growth (%), 2018-2026

Consumer Price Inflation (%), 2018-2026

Employed People and Unemployment Rate (%), 2018-2026

Nominal Household Final Consumption Expenditure and Annual Growth (%), 2018-2026

Population and Annual Growth (%), 2018-2026

Population by Age Group (%)

Population by Gender (%)

Population by Rural-Urban Split (%)

Exchange Rates, 2016-2026

Figures

List of Figures

Value and Volume Share of Germany in the Global and Western Europe Prepared Meals Sector, 2021-2026

Germany Compared to Other Top Countries in Terms of Market Share, Growth, and Competitive Landscape

PCC Comparison -Germany, Western Europe, and Global, 2016-2026

PCE Comparison -Germany, Western Europe, and Global, 2016-2026

Market Size and Growth Analysis by Value and Volume, Prepared Meals Sector, 2016-2026

Cross-category Comparison -Value Growth Analysis and Category Winners and Losers

Cross-category Comparison -Volume Growth Analysis and Category Winners and Losers

Market Size and Growth Analysis by Value and Volume, Meal Kits Category, 2016-2026

Market Size and Growth Analysis by Value and Volume, Pizza Category, 2016-2026

Market Size and Growth Analysis by Value and Volume, Ready Meals Category, 2016-2026

Share of Key Distribution Channels (in Value Terms)-Prepared Meals, 2021

Key Distribution Channel Share by Category (in Value Terms), 2021

Leading Companies (in Value and Volume Terms) in the Prepared Meals Sector, 2020

Private Label Penetration by Category (in Value Terms), 2020

Growth Analysis, Private Label and Brands, 2015-2020

Category-wise Consolidation/Fragmentation (in Value Terms) -Prepared Meals , 2020

Prominence of Health & Wellness Claims by Category, $ Million, 2015-2020

Contribution of Health & Wellness by Product Attributes, $ Million, 2015-2020

Contribution of Health & Wellness byConsumer Benefits, $ Million, 2015-2020

Key Pack Materials in the German Prepared Meals Sector, Percentage Share of Pack Units, 2020

Annual Growth Rate byKey Pack Material, 2015-2025

Use of Pack Material byCategory (in Pack Units), 2020

Key Pack Types in the German Prepared Meals Sector, Percentage Share of Pack Units, 2020

Annual Growth Rate by Key Pack Type, 2015-2025

Use of Pack Type by Category (in Pack Units), 2020

Key Closure Types in the German Prepared Meals Sector, Percentage Share of Pack Units, 2020

Annual Growth Rate byKey Closure Type, 2015-2025

Use of Closure Type byCategory (in Pack Units), 2020

Key Primary Outer Types in the German Prepared Meals Sector, Percentage Share of Pack Units, 2020

Annual Growth Rate by Key Primary Outer Type, 2015-2025

Use of Primary Outer Type by Category (in Pack Units), 2020

Volume Growth Analysis of Top 10 Cities (Million kg), 2016-2021

Leading Cities’ Contribution to Volume Change, 2016-2021

Demographic Analysis

Real GDP (EUR Billion) and Annual Growth (%)

Nominal GDP (EUR Billion) and Annual Growth (%)

Consumer Price Inflation (%)

Nominal Household Final Consumption Expenditure Growth (%) in EUR Terms

Population (Millions) and Annual Growth (%)

Population by Age Group (%)

Population by Gender (%)

Population by Rural-urban Split (%)

Employed People (Millions) and Unemployment Rate (%)

Economic Summary, Labor Market, and Demographic Trends

Five Lowest-Risk Nations in GCRI Q4 2021

Five Highest-Risk Nations in GCRI Q4 2021

Germany Performance in Country Risk Analysis in Comparison to Western Europeand the World

List of 109 Countries Analyzed to Identify High-Potential Countries in Different Regions

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