Germany Spirits Market Size by Categories, Distribution Channel, Market Share and Forecast, 2021-2026
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The Germany spirits market was valued at $18.2 billion in 2021. The market is projected to grow at a CAGR of more than 5% during the forecast period. The German spirits sector was led by liqueurs category in both value and volume terms. However, the flavored alcoholic beverages category is forecast to register fastest value and volume growth during 2021-2026.
The Germany spirits market report provides insights on high growth markets to target, trends in the usage of packaging materials, types and closures category level distribution data and companies market shares.
Germany spirits market overview
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Which are the major cities in the spirits market in Germany?
The major cities in the spirits market in Germany include Berlin, Ruhrgebiet, Hamburg, Munich, Stuttgart, Frankfurt, Cologne, Dusseldorf, Dresden, and Nuremberg.
Germany spirits market, by major cities
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What are the key categories in the spirits market in Germany?
The key categories in the spirits market in Germany include brandy, flavored alcoholic beverages, gin & genever, liqueurs, non- alcoholic spirit drinks, rum, specialty spirits, tequila & mezcal, vodka, and whiskey.
The key segments of brandy include Armagnac, cognac, and other grape brandy. The key segments of flavored alcoholic beverages include alcoholic soft drinks, pre-mixed spirits, hard seltzer, and wine coolers. The key segments of liqueurs include bitters, cream liqueurs, fruit liqueurs and other liqueurs. The key segments of rum include dark rum and light rum. The key segments of specialty spirits include ouzo, and raki. The key segments of vodka include flavored vodka and unflavored vodka. The key segments of whiskey include American whiskey, Canadian whiskey, Irish whiskey, scotch whiskey, and other whiskey.
Germany spirits market, by category
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What are the key distribution channels in the spirits market in Germany?
The key distribution channels in the spirits market in Germany include hypermarkets and supermarkets, on-trade, food & drink specialists, and E-retailers. Hypermarkets & supermarkets was the leading distribution channel in the German spirits sector.
Germany spirits market, by distribution channel
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Who are the key competitors in the spirits market in Germany?
The key competitors in the spirits market in Germany are Henkell & Co. Sektkellerei KG, Nordbrand Nordhausen GmbH, Pernod Ricard, Berentzen-Gruppe AG, Diageo plc, Mast-Jagermeister SE, Davide Campari-Milano S.p.A., De Danske A/S, and Bacardi Ltd.
Germany spirits market, by key competitors
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Market report scope
Market size 2021 | $18.2 billion |
CAGR | >5% |
Forecast period | 2021-2026 |
Major cities | Berlin, Ruhrgebiet, Hamburg, Munich, Stuttgart, Frankfurt, Cologne, Dusseldorf, Dresden, and Nuremberg |
Key categories | Brandy, Flavoured Alcoholic Beverages, Gin & Genever, Liqueurs, Non-Alcoholic Spirit Drinks, Rum, Specialty Spirits, Tequila & Mezcal, Vodka, and Whiskey |
Key distribution channels | Hypermarkets & Supermarkets, On-Trade, Food & Drink Specialists, and E-retailers |
Key competitors | Henkell & Co. Sektkellerei KG, Nordbrand Nordhausen GmbH, Pernod Ricard, Berentzen-Gruppe AG, Diageo plc, Mast-Jagermeister SE, Davide Campari-Milano S.p.A., De Danske A/S, and Bacardi Ltd |
Scope
- Spirits per capita consumption rates in Germany were higher than both the global and regional levels in 2021
- German consumers prefer premium products in the spirits sector
- The per capita consumption of liqueurs was higher than that of other spirits categories in Germany, in 2021
- Liqueurs, was the most consumed category across leading cities in Germany
Reasons to Buy
- Identify high potential categories and explore further market opportunities based on detailed value and volume analysis
- Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities
- Gain an understanding of the total competitive landscape based on detailed company share analysis to plan effective market positioning
- Our team of analysts have placed a significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion
- The packaging analysis report helps manufacturers, in identifying the most commonly used packaging materials in the sector
- Analysis on key macro-economic indicators such as real GDP, nominal GDP, consumer price index, household consumption expenditure, population (by age group, gender, rural-urban split, and employed people and unemployment rate. It also includes economic summary of the country along with labor market and demographic trends.
Nordbrand Nordhausen GmbH
Pernod Ricard
Berentzen-Gruppe AG
Diageo plc
Mast-Jagermeister SE
Davide Campari-Milano S.p.A.
De Danske A/S
Bacardi Ltd
Table of Contents
Table
Figures
Frequently asked questions
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What was the Germany spirits market size in the year 2021?
The spirits market size in Germany was valued at $18.2 billion in 2021.
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What is the Germany spirits market growth rate?
The spirits market in Germany is expected to grow at a CAGR of more than 5% during the forecast period.
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Which are the major cities in the Germany spirits market?
Berlin, Ruhrgebiet, Hamburg, Munich, Stuttgart, Frankfurt, Cologne, Dusseldorf, Dresden, and Nuremberg are the major cities in the German spirits market.
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What are the key categories in the Germany spirits market?
Brandy, flavored alcoholic beverages, gin & genever, liqueurs, non-alcoholic spirit drinks, rum, specialty spirits, tequila & mezcal, vodka, and whiskey are the key categories in German spirits market.
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What are the key distribution channels in the Germany spirits market?
Hypermarkets and supermarkets, on-trade, food & drink specialists, and e-retailers are the key distribution channels in the German spirits market.
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Who are the key competitors in the Germany spirits market?
Henkell & Co. Sektkellerei KG, Nordbrand Nordhausen GmbH, Pernod Ricard, Berentzen-Gruppe AG, Diageo plc, Mast-Jagermeister SE, Davide Campari-Milano S.p.A., De Danske A/S, and Bacardi Ltd. are the key competitors in the German spirits market.
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