Germany Spirits Market Size by Categories, Distribution Channel, Market Share and Forecast, 2021-2026

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The Germany spirits market was valued at $18.2 billion in 2021. The market is projected to grow at a CAGR of more than 5% during the forecast period. The German spirits sector was led by liqueurs category in both value and volume terms. However, the flavored alcoholic beverages category is forecast to register fastest value and volume growth during 2021-2026.

The Germany spirits market report provides insights on high growth markets to target, trends in the usage of packaging materials, types and closures category level distribution data and companies market shares.

Germany spirits market overview

Germany spirits market overview

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Which are the major cities in the spirits market in Germany?

The major cities in the spirits market in Germany include Berlin, Ruhrgebiet, Hamburg, Munich, Stuttgart, Frankfurt, Cologne, Dusseldorf, Dresden, and Nuremberg.

Germany spirits market, by major cities

Germany spirits market, by major cities

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What are the key categories in the spirits market in Germany?

The key categories in the spirits market in Germany include brandy, flavored alcoholic beverages, gin & genever, liqueurs, non- alcoholic spirit drinks, rum, specialty spirits, tequila & mezcal, vodka, and whiskey.

The key segments of brandy include Armagnac, cognac, and other grape brandy. The key segments of flavored alcoholic beverages include alcoholic soft drinks, pre-mixed spirits, hard seltzer, and wine coolers. The key segments of liqueurs include bitters, cream liqueurs, fruit liqueurs and other liqueurs. The key segments of rum include dark rum and light rum. The key segments of specialty spirits include ouzo, and raki. The key segments of vodka include flavored vodka and unflavored vodka. The key segments of whiskey include American whiskey, Canadian whiskey, Irish whiskey, scotch whiskey, and other whiskey.

Germany spirits market, by category

Germany spirits market, by category

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What are the key distribution channels in the spirits market in Germany?

The key distribution channels in the spirits market in Germany include hypermarkets and supermarkets, on-trade, food & drink specialists, and E-retailers. Hypermarkets & supermarkets was the leading distribution channel in the German spirits sector.

Germany spirits market, by distribution channel

Germany spirits market, by distribution channel

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Who are the key competitors in the spirits market in Germany?

The key competitors in the spirits market in Germany are Henkell & Co. Sektkellerei KG, Nordbrand Nordhausen GmbH, Pernod Ricard, Berentzen-Gruppe AG, Diageo plc, Mast-Jagermeister SE, Davide Campari-Milano S.p.A., De Danske A/S, and Bacardi Ltd.

Germany spirits market, by key competitors

Germany spirits market, by key competitors

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Market report scope

Market size 2021  $18.2 billion
CAGR >5%
Forecast period 2021-2026
Major cities Berlin, Ruhrgebiet, Hamburg, Munich, Stuttgart, Frankfurt, Cologne, Dusseldorf, Dresden, and Nuremberg
Key categories Brandy, Flavoured Alcoholic Beverages, Gin & Genever, Liqueurs, Non-Alcoholic Spirit Drinks, Rum, Specialty Spirits, Tequila & Mezcal, Vodka, and Whiskey
Key distribution channels Hypermarkets & Supermarkets, On-Trade, Food & Drink Specialists, and E-retailers
Key competitors Henkell & Co. Sektkellerei KG, Nordbrand Nordhausen GmbH, Pernod Ricard, Berentzen-Gruppe AG, Diageo plc, Mast-Jagermeister SE, Davide Campari-Milano S.p.A., De Danske A/S, and Bacardi Ltd

Scope

  • Spirits per capita consumption rates in Germany were higher than both the global and regional levels in 2021
  • German consumers prefer premium products in the spirits sector
  • The per capita consumption of liqueurs was higher than that of other spirits categories in Germany, in 2021
  • Liqueurs, was the most consumed category across leading cities in Germany

Reasons to Buy

  • Identify high potential categories and explore further market opportunities based on detailed value and volume analysis
  • Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities
  • Gain an understanding of the total competitive landscape based on detailed company share analysis to plan effective market positioning
  • Our team of analysts have placed a significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion
  • The packaging analysis report helps manufacturers, in identifying the most commonly used packaging materials in the sector
  • Analysis on key macro-economic indicators such as real GDP, nominal GDP, consumer price index, household consumption expenditure, population (by age group, gender, rural-urban split, and employed people and unemployment rate. It also includes economic summary of the country along with labor market and demographic trends.

Henkell & Co. Sektkellerei KG
Nordbrand Nordhausen GmbH
Pernod Ricard
Berentzen-Gruppe AG
Diageo plc
Mast-Jagermeister SE
Davide Campari-Milano S.p.A.
De Danske A/S
Bacardi Ltd

Table of Contents

Table of Contents

Report scope

Executive summary

Part 1: Market Environment

Value and volume share of Germany in the global and Western Europe markets

Growth analysis of Germany compared to other leading countries in the Western Europe market

PCC and PCE of Germany compared to global and Western Europe market

Part 2: Sector Deep Dive

Germany spirits sector snapshot

Market size analysis

Demand for premium products

Cross category comparison value growth analysis and category winners and losers

Cross category comparison volume growth analysis and category winners and losers

Part 3: Category Deep Dive

Per capita consumption analysis by category

Market size analysis category: Brandy Segment

level analysis (in value terms) Brandy

Segment level analysis (in volume terms) Brandy

Market size analysis category: Flavored alcoholic beverages

Segment level analysis (in value terms) Flavored alcoholic beverages

Segment level analysis (in volume terms) Flavored alcoholic beverages

Market size analysis category: Gin & genever

Market size analysis category: Liqueurs Segment

level analysis (in value terms) Liqueurs Segment

level analysis (in volume terms) Liqueurs

Market size analysis category: Non alcoholic spirits drinks

Market size analysis category: Rum Segment

level analysis (in value terms) Rum

Segment level analysis (in volume terms) Rum

Market size analysis category: Specialty spirits

Segment level analysis (in value terms) Specialty spirits

Segment level analysis (in volume terms) Specialty spirits

Market size analysis category: Tequila & mezcal

Market size analysis category: Vodka

Segment level analysis (in value terms) Vodka

Segment level analysis (in volume terms) Vodka

Market size analysis category: Whiskey

Segment level analysis (in value terms) Whiskey

Segment level analysis (in volume terms) Whiskey

Part 4: Distribution Analysis

Channel share analysis

Part 5: Competitive Environment

Leading companies volume share

Brand share analysis of top five companies

Brand share analysis of top five companies by category

Private Label Share Analysis by Category

Growth of Private Labels Compared to Branded Products

Degree of consolidation/fragmentation by category Part 7: Packaging Analysis

Pack material growth analysis

Pack type growth analysis

Closure type growth analysis

Primary outer type growth analysis

Part 8: City Deep Dive

Market size analysis of top 10 cities

Market size analysis of top 10 cities by category

Leading cities contribution to volume growth

Part 9: Consumergraphics

Demographic analysis

Part 10: Macroeconomic Analysis

GDP growth and inflation

Population growth

Labor market trend

Economic summary, labor market trends, and demographic trends

Germany’s standing in Global Country Risk Index (GCRI) Q4 2021

Germany risk analysis compared to global and Western Europe markets

Methodology

Definitions

Appendix

Table

List of Tables

Leading value categories

Fastest growing segments (value), 2021

Cross category comparison by value (2016 2026)

Cross category comparison by volume (2016 2026)

Per capita consumption (by category), Germany compared to Western Europe and global levels (in liters), 2021

Brandy value analysis by segment, 2016 2026

Brandy volume analysis by segment, 2016 2026

Flavored alcoholic beverages value analysis by segment, 2016-2026

Flavored alcoholic beverages volume analysis by segment, 2016-2026

Liqueurs value analysis by segment, 2016 2026

Liqueurs volume analysis by segment, 2016-2026

Rum value analysis by segment, 2016-2026

Rum volume analysis by segment, 20160-2026

Specialty spirits value analysis by segment, 2016 2026

Specialty spirits volume analysis by segment, 2016 2026

Vodka value analysis by segment, 2016-2026

Vodka volume analysis by segment, 2016-2026

Whiskey value analysis by segment, 2016-2026

Whiskey volume analysis by segment, 2016-2026

Change in distribution share, 2016-2021

Top five companies share by brand (in volume terms) in the spirits sector, 2020

Brand shares of top five companies (in volume terms) by category, 2020

Key pack types in the German spirits sector, percentage share of pack units, 2020

Performance overview (score: 1-100)

Category data, by segment

Category data, by on trade and off trade

Figures

List of Figures

Value and volume share of Germany in the global and Western Europe spirits sector, 2021-2026

Germany compared to the other top countries in terms of market share, growth, and competitive landscape

PCC comparison Germany, Western Europe, and global, 2016-2026

PCE comparisonGermany, Western Europe, and global, 2016-2026

Market size and growth analysis by value and volume, spirits sector, 2016-2026

Extent to which consumers are trading up or down in the spirits sector

Cross category comparison value growth analysis and category winners and losers

Cross category comparison volume growth analysis and category winners and losers

Market size and growth analysis by value and volume, brandy category , 2016-2026

Market size and growth analysis by value and volume, flavored alcoholic beverages category , 2016-2026

Market size and growth analysis by value and volume, gin & genever category, 2016-2026

Market size and growth analysis by value and volume, liqueurs category, 2016-2026

Market size and growth analysis by value and volume, non alcoholic spirits drinks category, 2016-2026

Market size and growth analysis by value and volume, rum category, 2016-2026

Market size and growth analysis by value and volume, specialty spirits category, 2016-2026

Market size and growth analysis by value and volume, tequila & mezcal category , 2016-2026

Market size and growth analysis by value and volume, vodka category, 2016-2026

Market size and growth analysis by value and volume, whiskey category, 2016-2026

Share of key distribution channels (in volume terms)spirits, 2021

Key distribution channel share by category (in volume terms), 2021

Leading companies (in volume terms) in the spirits sector, 2020

Private Label Penetration by Category (in volume Terms), 2020

Growth Analysis, Private Label and Brands, 2015-2020

CategoryLevel Consolidation/Fragmentation (in volume terms) spirits, 2020 Key pack materials in the German spirits sector,

percentage share of pack units, 2020

Annual growth rate by key pack material, 2015-2025

Use of pack material by category (in pack units), 2020

Annual growth rate by key pack type, 2015-2025

Use of pack type by category (in pack units), 2020

Key closure types in the German spirits sector, percentage share of pack units, 2020

Annual growth rate by key closure type, 2015-2025

Use of closure type by category (in pack units), 2020

Key primary outer types in the German spirits sector, percentage share of pack units, 2020

Annual growth rate by key primary outer type, 2015-2025

Use of primary outer type by category (in pack units), 2020

Volume growth analysis of top 10 cities (millionliters ), 2016-2021

Volume Analysis of Top 10 Cities by Category (Million Liters), 2021

Leading cities’ contribution to volume change, 2021-2026

Demographic analysis

Real GDP (EUR billion) and annual growth (%)

Nominal GDP (EUR billion) and annual growth (%)

Consumer price inflation (%)

Nominal household final consumption expenditure growth (%) in EUR terms

Population (million) and annual growth (%)

Population by age group (%)

Population by gender (%)

Population by rural-urban split (%)

Employed people (million) and unemployment rate (%)

Economic summary, labor market trends, and demographic trends Five lowest

risk nations in GCRI Q4 2021

Five highest risk nations in GCRI Q4 2021

Germany’s performance in country risk analysis in comparison to Western Europe and the world

List of 105 countries analyzed to identify the high potential countries in different regions

Frequently asked questions

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