Global Sports Drinks 2019 – Key Insights and Drivers Behind the Sports Drinks Market Performance
All the vital news, analysis, and commentary curated by our industry experts.
Consumers are embracing new health & wellness trends, and as a result are adopting new fitness regimes and are avoiding soft drinks that have detrimental health effects. Sugar and calorie count play an integral part into consumer choice, all as a part of moderating intake. For sports drinks, this has had mixed results, and although globally the low calorie segment has grown, brands have innovated towards this trend. Regions including North America, who have a looming sugar tax, and a large proportion of Western Europe, where a legislation just took shape, still purchased regular calorie sports drinks.
Growth just under 2%, was led by growth of the leader, North America, but saw strengths in Africa and Eastern Europe, with the latter benefitting from Russia holding the FIFA World Cup. No regions recorded a loss, but poor results in Asia prohibited further developments, with decline in Indonesia and Japan. The five year CAGR for sports drinks forecasts long-term growth, where per capita consumption is due to see a slight incline from 1.6 to 1.7 liters. There is potential threat that both cheaper and more health-efficient alternative categories such as water may entice consumers away from sports drinks, in which manufacturers should capitalize on current trends in low/no sugar and calorie variants.
Sports Drinks have a wealth of flavor options to choose from around the globe. In North America, flavor trends were more experimental, with fruit punch holding the highest share. In Africa, Western Europe, and Latin America, consumers preferred the more traditional orange variant. Globally, PepsiCo was the most popular brand owner, owing to Gatorade’s strong market position in many regions. Low calorie recorded stronger growth than regular calorie in all regions, although it is failing to deter consumers away from regular calorie beverages.
Packaging trends were varied, with the leader, PET, recording minor growth, despite having a nearly 85% share of the market. Sizeable loss was seen for metal, due to its unsuitability for consumers who are taking part in sports. Although Guatemala drove volumes for LDPE, board recorded strong growth due to exceptional gains in Spain, the United States, and India. Increases were still seen for bottles, despite a lot of regions clamping down on the use of plastic, with the United Kingdom preparing for the 2022 introduction of a tax on plastic packaging with less than 30% recycled content. Double-digit growth for pouches was bolstered by growth in Japan, mainly from Pocari Sweat and Coca-Cola Aquarius.
The report “Global Sports Drinks Report 2019” acts as an essential tool for companies active or planning to venture in to Global Sports Drinks (Soft drinks) market. The comprehensive statistics within the research handbook provides insight into the operating environment of the market and also ensures right business decision making based on emerging trends and industry model based forecasting.
GlobalData considers Sports Drinks as performance-enhancing products, described as ‘isotonic’, ‘hypertonic’ or ‘hypotonic’, meaning ‘in balance with’, ‘lighter than’ and ‘heavier than’ body fluids, respectively.
Global Sports Drinks Report 2019 report covers over 8 global regions comprising of Africa, Asia, Australasia, Easter Europe, Western Europe, Latin America, North America and Middle East and North Africa, provides –
– Top line value and volume growth data, % share by flavor, key companies, packaging and distribution (on-/off-premise), with forecasts.
– Details of key new product launches by region.
– Overview of the competitive landscape in the Sports Drinks market, with analysis of key company performance.
– Insightful and valuable analysis of the drivers behind both current and emerging trends in the Sports Drinks market.
Reasons to Buy
– The Global Sports Drinks report allows you to evaluate forecast projections, enhancing your understanding of the evolving trends and consumption patterns.
– The report is arranged by region, giving a comprehensive view of current and emerging trends and opportunities to support corporate strategic planning.
– Identify the current and emerging trends and future growth opportunities in the global Sports Drinks market to assess the likely impact on company’s performance.
– Interrogate the data to understand both the historic and likely future performance of the global Sports Drinks industry by region to support long-term strategic planning.
Table of Contents
1. Global Summary
i. Executive Summary
ii. Emerging Trends
iii. Brand and Private Label Trends
iv. Company Trends
v. Packaging Trends
vi. Channel and Pricing Trends
2. Africa Summary
3. Asia Summary
4. Australasia Summary
5. Eastern Europe Summary
6. Latin America Summary
7. Middle East, North Africa Summary
8. North America Summary
9. Western Europe Summary
i. Geographical Coverage
iii. Product Definitions
Frequently asked questions
Undecided about purchasing this report?Enquire Before Buying
Tel +44 20 7947 2745
Every customer’s requirement is unique. With over 220,000 construction projects tracked, we can create a tailored dataset for you based on the types of projects you are looking for. Please get in touch with your specific requirements and we can send you a quote.
Business Intelligence & Marketing Manager, SAL Heavy Lift
“The GlobalData platform is our go-to tool for intelligence services. GlobalData provides an easy way to access comprehensive intelligence data around multiple sectors, which essentially makes it a one-for-all intelligence platform, for tendering and approaching customers.
GlobalData is very customer orientated, with a high degree of personalised services, which benefits everyday use. The highly detailed project intelligence and forecast reports can be utilised across multiple departments and workflow scopes, from operational to strategic level, and often support strategic decisions. GlobalData Analytics and visualisation solutions has contributed positively when preparing management presentations and strategic papers.”
Market Analyst & Management, Liebherr-Werk
“COVID-19 has caused significant interference to our business and the COVID-19 intelligence from GlobalData has helped us reach better decisions around strategy. These two highlights have helped enormously to understand the projections into the future concerning our business units, we also utilise the project database to source new projects for Liebherr-Werk to use as an additional source to pitch for new business.”
Head of Key Accounts, Saab AB
Your daily news has saved me a lot of time and keeps me up-to-date with what is happening in the market, I like that you almost always have a link to the source origin. We also use your market data in our Strategic Business Process to support our business decisions. By having everything in one place on the Intelligence Center it has saved me a lot of time versus looking on different sources, the alert function also helps with this.
Marketing Intelligence Manager, Portugal Foods
Having used several other market research companies, I find that GlobalData manages to provide that ‘difficult-to-get’ market data that others can’t, as well as very diverse and complete consumer surveys.
Head of Customer Insight and Research, Standard Chartered
Our experience with GlobalData has been very good, from the platform itself to the people. I find that the analysts and the account team have a high level of customer focus and responsiveness and therefore I can always rely on. The platform is more holistic than other providers. It is convenient and almost like a one stop shop. The pricing suite is highly competitive and value for our organisation.
I like reports that inform new segments such as the analysis on generation Z, millennials, the impact of COVID 19 to our banking customers and their new channel habits. Secondly the specialist insight on affluent sector significantly increases our understanding about this group of customers. The combination of those give us depth and breadth of the evolving market.
I’m in the business of answering and helping people make decisions so with the intelligence center I can do that, effectively and efficiently. I can share quickly key insights that answer and satisfy our country stakeholders by giving them many quality studies and primary research about competitive landscape beyond the outlook of our bank. It helps me be seen as an advisory partner and that makes a big difference. A big benefit of our subscription is that no one holds the whole data and because it allows so many people, so many different parts of our organisation have access, it enables all teams to have the same level of knowledge and decision support.
Head of Consumer Sensory Insights, Givaudan
“I know that I can always rely on Globaldata’s work when I’m searching for the right consumer and market insights. I use Globaldata insights to understand the changing market & consumer landscape and help create better taste & wellbeing solutions for our customers in food, beverage and healthcare industries.
Globaldata has the right data and the reports are of very high quality compared to your competitors. Globaldata not only has overall market sizes & consumer insights on food & beverages but also provides insights at the ingredient & flavour level. That is key for B2B companies like Givaudan. This way we understand our customers’ business and also gain insight to our unique industry”
Senior Account Manager, TSYS
GlobalData provides a great range of information and reports on various sectors that is highly relevant, timely, easy to access and utilise. The reports and data dashboards help engagement with clients; they provide valuable industry and market insights that can enrich client conversations and can help in the shaping of value propositions. Moreover, using GlobalData products has helped increase my knowledge of the finance sector, the players within it, and the general threats and opportunities.
I find the consumer surveys that are carried out to be extremely beneficial and not something I have seen anywhere else. They provided an insightful view of why and which consumers take (or don’t) particular financial products. This can help shape conversations with clients to ensure they make the right strategic decisions for their business.
One of the challenges I have found is that data in the payments space is often piecemeal. With GD all of the data I need is in one place, but it also comes with additional market reports that provide useful extra context and information. Having the ability to set-up alerts on relevant movements in the industry, be it competitors or customers, and have them emailed directly to me, ensures I get early sight of industry activity and don’t have to search for news.