Haircare Sector Landscape – Consumer Behavior, Innovations, News and Deals Analysis

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The haircare market size was $84.32 billion in 2021. The haircare sector saw a decline in both value and volume in 2020. Value decline was higher due to consumers trading down as many felt less financially secure amid the pandemic. However, due to the essential nature of haircare products, the sector made a quick recovery and exceeded 2019 volume and value in 2021.

The haircare market research report provides an overview of market characteristics and shopping behavior driving innovation in the haircare sector.

Haircare Market Overview

To gain more information on the haircare market forecast, download a free report sample

Haircare Market Trends

Sustainability: Sustainability is a major trend within the haircare industry and brands continue to change the packaging to comply with environmental expectations. Brands must ensure they are vocal about environmental achievements as consumers have grown to expect sustainability credentials when shopping. Kiehl’s recognizes this and has launched a new ‘sustainable store’ in Mumbai made with ‘sustainable architecture’. 

Personalization: Haircare brands are developing new products that offer greater personalization for individuals’ hair needs. The function of Beauty, which offers personalized hair products, has released a range of small capsules of products to add to shampoo and conditioner that cater to a certain hair need. Brands are also recognizing the diversity in hair types and are expanding ranges. 

Health & Wellness: The COVID-19 pandemic increased awareness of health & wellness and as a result consumers invested in their haircare routines, focusing on catering to specific care such as for the scalp. The Ordinary has released a range of hair care products including a cleanser and serum for the scalp and consumers are adopting more of a self-care routine as they have done for skincare, with their hair. 

Ethical Luxury: Consumers are seeking to purchase from brands that are ethically responsible and have product ranges that are vegan-friendly and cruelty-free as consumers become more environmentally and socially conscious. As consumers seek new formulations that are deemed ethically virtuous, brands can position products as being more luxurious to justify premium spending. 

Digitalization: Growth in the online shopping channel is prompting brands to explore technology that can further support online purchases. For example, virtual try-on services using artificial intelligence, and augmented reality in the metaverse.

Haircare Market Segmentation by Regions

The key regions in the haircare market are Asia, North America, West Europe, Latin America, Middle East & North Africa, East Europe, Australasia, and Africa. Asia has the highest market share in the haircare market followed by North America and West Europe.

Haircare Market Analysis by Regions

Haircare Market Analysis by Regions

For more regional-level insights on the haircare market, download a free report sample

Haircare Market Segmentation by Categories

The key categories in the haircare market are styling agents, shampoo, salon hair care, perms & relaxers, hair loss treatments, hair colorants, and conditioners. The shampoo category accounts for the largest proportion of the overall haircare industry. However, the conditioner is set to experience the highest growth in terms of both volume and value between 2020 and 2024.

Haircare Market Analysis by Categories

Haircare Market Analysis by Categories

For more category insights in the haircare market, download a free report sample

Competitive Landscape

Some of the leading companies in the haircare market are P&G, L’Oreal, Estee Lauder, Coty, Kiehls, MONAT, Fenty, Central Group, Signa, Selfridges, Shiseido, Accenture, Cipla, Clensta, and Olaplex.

Haircare Market Report Overview

Market Size (2021) $84.32 billion
Key Regions Asia, North America, West Europe, Latin America, Middle East & North Africa, East Europe, Australasia, and Africa
Key Categories Styling Agents, Shampoo, Salon Hair Care, Perms & Relaxers, Hair Loss Treatments, Hair Colorants, and Conditioner
Leading Companies P&G, L’Oreal, Estee Lauder, Coty, Kiehls, MONAT, Fenty, Central Group, Signa, Selfridges, Shiseido, Accenture, Cipla, Clensta, and Olaplex

Key Highlights

  • The haircare sector was somewhat protected against the impacts of the pandemic.
  • Online continues to be a key channel of growth for haircare.
  • Consumers purchasing haircare value high quality.

Reasons to Buy

  • Identify the impact of COVID-19 on the haircare industry and assess the performance of individual categories.
  • Discover where the market is going and how consumers react to the latest innovations.
  • Access valuable strategic take-outs to assist future decision-making and product development.

P&G
L'Oreal
Estee Lauder
Coty
Kiehls
MONAT
Fenty
Central Group
Signa
Selfridges
Shiseido
Accenture
Cipla
Clensta
Olaplex
CVC Capital Partners
Tarte
Pacificia
Tresemme
Pantene
Garnier
Herbal Essences
Kao
Function of Beauty
Schwarzkopf
Novella

Table of Contents

Table of Contents

Sector Landscapes: Haircare

1. Industry overview

2. News analysis

3. Shopping behavior

4. Deals analysis

5. Innovation analysis

6. Take-outs

Appendix

Frequently asked questions

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