Top Trends in Health and Beauty – Industry Insights

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Top Trends in Health and Beauty Industry Report Overview

Consumers continue to grapple with elevated costs, inhibiting the volume growth of the health and beauty industry. The cosmetics and toiletries industry has withstood significant challenges in recent years. As inflationary pressures are starting to ease globally, consumers are spending more but purchasing less in terms of volume.  The consumer health industry is maintaining its momentum and value growth as the over-the-counter and vitamins and supplements categories continue to perform well.

TrendSight Framework

TrendSight Framework

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The Top Trends in Health and Beauty Industry report explores the trends that are likely to shape the health and beauty industry in 2024. An in-depth into the trends currently shaping purchasing behavior in the health and beauty industry in 2024 is also covered in this report.

Key Trends ·       Mental Wellness

·       Sleep Hygiene

Key Brands ·       A. vogel

·       Rare Beauty

·       Skin Proud

·       Miriqa

·       NeNe Night

·       Adidas

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Top Health and Beauty Industry Trends

The key trends that are influencing the health and beauty sector are mental wellness, sleep hygiene, beauty inside-out, and influencer fatigue among others.

Mental Wellness: Consumers are focusing on a more holistic approach to health. An emphasis on self-care is driving awareness toward addressing mental health issues. Recognition of the mind-skin connection and the impact that thoughts, feelings, and emotions can have on the skin is becoming prevalent. Brands can consider including calming and soothing ingredients with hydration and moisturization benefits, as well as functional fragrances and science-backed claims to address consumer needs.

Sleep Hygiene: The market for sleep-related products is gaining momentum due to consumer focus on their holistic well-being. Brands need to invest in creating awareness and focus on evidence-based solutions to promote credibility. Sleep has transformative power and plays a huge role in improving overall physical appearance. Health and beauty brands can also draw on circadian science to formulate products that work with the body’s processes.

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Top Health and Beauty Industry Innovations by Brands

The key brands in the health and beauty industry are innovating to launch solutions catering to modern consumer problems. Brands are furthermore leading the conversation by providing resources to consumers and educating them clearly about the product’s benefits. A few of the key brands innovating in the health and beauty industry are A. vogel, Rare Beauty, Skin Proud, Miriqa, NeNe Night, and Adidas among others.

Rare Beauty, digital hub, US: Recently, Rare Beauty introduced its Comfort Club: a digital hub dedicated to providing its community with strategies for finding comfort. The brand launched a range of products including an aromatherapy pen, a body and hair fragrance mist, a hand cream, and a body cream. The brand has partnered with the meditation app Open, apparel brand Beyond Yoga, massage studio The Now, and podcaster Alexis Barber to create nine videos on the hub.

Adidas, Pre-Sleep Calm body wash, Germany: Adidas Pre-Sleep Calm shower gel from the Active Skin & Mind range contains lavender essential oil, moisturizes the skin, and relaxes the mind. The body wash contains a glycerine hyaluronic complex and is said to ensure quick skin regeneration while maintaining the skin’s natural moisture, even with frequent showers.

Key Brands Innovating in the Health and Beauty Industry

Key Brands Innovating in the Health and Beauty Industry

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1) Trends like Mental Wellness, Sleep Hygiene, Beauty Inside-Out, and Affordable Wellness will dominate the minds of consumers in the current year as consumers strive to strike a balance between affordability and maintaining good health and hygiene.

2) Technology will continue to transform beauty.

3) The EU Green Deal will pave the way for reducing water pollution.

Key Highlights

  • Over a third of global consumers pay very high attention to the ingredients used in their beauty and grooming products.
  • Almost two-thirds of global consumers are extremely or quite concerned about their financial situation.
  • Almost a quarter of Gen Z consumers are staying loyal to the beauty & grooming brands they usually buy but are either buying fewer products or smaller packs.

Reasons to Buy

  • Understand the relevant consumer trends and attitudes that drive and support innovation success so you can tap into what is impacting the industry.
  • Gain a broader appreciation of the fast-moving consumer goods industry by gaining insights from both within and outside of your sector.
  • Access valuable strategic take-outs to help direct future decision-making and inform new product development.

Rare Beauty

Table of Contents

Top Trends in Health and Beauty

Industry Overview

Top Trends in Health and Beauty

– Trend #1: Mental Wellness

– Trend #2: Sleep Hygiene

– Trend #3: Beauty Inside-Out

– Trend #4: Influencer Fatigue

– Trend #5: Affordable Wellness

– Trend #6: Thoughtful Aging

– Trend #7: Urban Protection



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