Health and Wellness – Consumer TrendSights Analysis, 2023

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Explore trends and insights from the following data in our best-selling Health And Wellness – Consumer TrendSights Analysis’ report:

  • An analysis of the health & wellness mega-trend and its impact on consumer behavior​.
  • The report will help understand the core trend drivers and inhibitors impacting the health & wellness mega-trend​.
  • It provides insights into key consumer sectors (packaged food, pet products, babies and children’s products, household care, personal care, alcoholic drinks, non-alcoholic drinks, and others).
  • It offers a detailed analysis of the innovations in the Health & Wellness Segment

How is the ‘Health And Wellness – Consumer TrendSights Analysis’ report different from other reports in the market?

Corporate giants, governments, and individuals across all industry verticals are adapting to new technologies and strategies that will accelerate growth through the rest of the decade. Getting access to the ‘Health And Wellness – Consumer TrendSights Analysis’ report today will help you to:

  • Explore consumer insight-focused analysis of the health and wellness mega-trends in different consumer sectors.
  • Learn about core drivers of the trend and market shifts and how these are likely to play out in the future from a consumer insight perspective.
  • Access relevant product examples that will allow you to learn from and apply lessons discovered from key developments in the market.

We recommend this valuable source of information to anyone involved in:

  • ​ Retailers/Consumer Health Products/White-Label Manufacturers, Distributors/Suppliers
  • ​ OTC Manufacturers/Nutraceutical companies
  • ​ Strategy, Marketing, and Business Development
  • Market Intelligence and Portfolio Managers
  • Professional Services – Investment Banks, PE/VC firms
  • M&A and Investment Consultants, Management Consultants, and Consulting Firms

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Health and Wellness – Consumer TrendSights Report Overview

The dynamics giving shape to the global consumer marketplace can be found in the eight mega-trends which includes health and wellness trend. The health and wellness mega-trend consists of 10 more specific trends, which form the basis of consumer behavior. These include wellbeing, vitality & balance, moderation, guided health, weight management, and fitness among others.

Health and Wellness has firmly held its position as the most influential mega-trend since the beginning of 2021, prompted undoubtedly in part by the impact of the COVID-19 pandemic, which triggered a renewed focus on different aspects of health, from immunity to mental wellbeing.

The health and wellness consumer trendsights research report provides an analysis of the health & wellness mega-trend in different consumer sectors. The report will also help to understand the core drivers of the rend and market shifts and how these are likely to play out in the future from a consumer insight perspective.

Key Trend Drivers •         Increased Health-Awareness

•         Interest in Preventative Healthcare

•         Covid-19 Global Pandemic

 Key Sectors •         Packaged Food

•         Pet Products

•         Babies and Children’s Products

•         Household Care

•         Personal Care

•         Alcoholic Drinks

•         Non-Alcoholic Drinks

•         Others

 Key Innovation Segments •         Wellbeing

•         Ethical Consumption

•         Sterilized Society

•         Vitality & Balance

•         Fresh & Natural

•         Moderation & Avoidance

•         Guided Health

•         Weight Management

•         Aging Populations

•         Fitness

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Key Consumers in the Health & Wellness Trend

Over half of consumers globally agree that knowing what food and drinks are healthy for them to consume is confusing, particularly for the younger generations. Millennials and Generation Z are the most concerned about their mental well-being, as well as their physical fitness and health, compared with other generations in the current situation.

Key Trend Drivers for Health & Wellness

The key trend drivers impacting health and wellness are increased health awareness, interest in preventative healthcare,  and the COVID-19 global pandemic among others.

Increased health awareness—Heightened awareness about the importance of maintaining a healthy lifestyle, driven by factors such as easy access to information, and health tips and tricks from peers via the internet and social media, is encouraging consumers to prioritize their well-being in their everyday lives.

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Key Sectors Relevant to Health & Wellness Trend

The different sectors analyzed in this report are packaged food, pet products, babies’ and children’s products, household care, personal care, alcoholic drinks, non-alcoholic drinks, and others.

Relevance in Packaged Food: Many consumers are highly conscious of the relationship between diet and health and are becoming more motivated to take care of their health. Increased health consciousness and lifestyle changes, coupled with awareness about the benefits associated with maintaining overall health have led to significant changes in consumer behavior towards healthy food consumption in recent years.

Relevance of Health & Wellness Trend by Sector

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Key Factors Affecting Health & Wellness

The key factors impacting the health & wellness trend are changing lifestyles due to COVID-19, media coverage of health, and changing views on a healthy lifestyle among others.

Changing lifestyles due to COVID-19: Consumers are taking a more proactive approach to well-being by embracing functional nutrition, natural ingredients, and foods that signify self-care. Most of the consumers were quite or extremely concerned about the long-term effects of COVID-19 on their long-term health, demand for products that help increase immunity and overall health remains high. Consumers are looking for ways to incorporate immune function-supporting solutions, like probiotics and vitamins C and D, into their daily lives. Products with functional ingredients that support a healthy immune system will increasingly attract consumer attention.

Key Innovation in Health & Wellness

Some of the key innovations in the health & wellness area are innovation in wellbeing, ethical consumption, sterilized society, vitality & balance, fresh & natural, moderation & avoidance, guided health, weight management, aging populations, and fitness.

Kirin Oishii, postbiotics soft drink, Japan: Launched in Japan, Kirin Oishii soft drink comes in an immune care variant with postbiotics. The brand claims to be Japan’s first immunity functional indication food. The drink is said to contain the brand’s proprietary ingredient called the “LC-Plasma” to support the maintenance of immune function in healthy people. In line with the well-being trend, this launch could be of interest to those consumers who look for functional ingredients in food and drinks for various health or diet-based concerns.

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Nivea
Kirin
Biore
Rexona
Abott
Dr. Oetker

Table of Contents

TrendSights: Health & Wellness

Trend Snapshot

Trend Analysis

• What?

• Why?

• How?

• Who?

Take-outs and Implications

• What Next?

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