Health and Wellness Tourism Market Trends and Analysis of Traveller Types, Key Destinations, Challenges and Opportunities, 2023 Update
Health and Wellness Tourism Market Report Overview
The health and wellness tourism market is on its path to recovery post the COVID-19 pandemic. The global inbound spending in the health and wellness sector is also growing significantly which could be due to the influence of social media marketing, which promotes certain products to be viewed as necessary for individuals to fully experience a holiday focused on health and wellness.
As wellness evolves and expands, additional markets, from food and drink to hospitality, are starting to provide products that reflect the values of health-conscious consumers. For example, major companies broadly focused on the wellness lifestyle, like fitness chain Equinox, indoor cycling chain SoulCycle, and sports clothing retailer Lululemon, are experimenting with and providing health and wellness tourism by offering multi-day excursions for members with health and fitness at their core.
In 2022, there has been a steady rise in the total number of inbound arrivals and spending on both spa tourism and medical tourism. Travelers in the health and wellness industries could be drawn to certain destinations because of their proximity to their home countries, their reputation among friends, or their affordability. Medical treatments and their costs can depend on the destination, where some nations are known for specializing in a certain type of medical procedure or advice and where some are notoriously more expensive than others, each with their own competitive advantage. This also attracts different tourists depending on their wants and needs.
The health and wellness tourism market research report looks at the performance of health and wellness as a sector within the tourism industry. The report also covers global inbound spending and arrivals, the key trends, destinations, opportunities, and challenges the industry might face.
| Key Health and Wellness Tourists | Primary Wellness Travellers and Secondary Wellness Travellers |
| Key Health and Wellness Trends | Rising Popularity of Wellness Staycations and Importance of Personalization |
| Key Destinations (Medical Tourism) | Turkey, Mexico, Malaysia, Poland, and Thailand |
| Key Destination (Spa Destination) | Italy, Spain, and France |
| Enquire & Decide | Discover the perfect solution for your business needs. Enquire now and let us help you make an informed decision before making a purchase. |
Buy the full report for more insights on the health and wellness tourism market overview and download a free sample report
Health and Wellness Tourism Market – Key Projects
Some of the key health and wellness tourism companies are engaging in strategic alliances to launch different projects and hotels to promote market growth. Furthermore, companies are interested in acquiring investment-worthy start-ups to strengthen their market position. For instance, Grupo Alojica has completed the acquisition of the Westin Resort & Spa, Puerto Vallarta hotel from companies affiliated with Marriott Vacations Worldwide. The planned transformation of the property includes a comprehensive reform of the rooms and public areas of the hotel, improvements in swimming pools, spa, gym and other hotel amenities and the redesign of all the restaurant areas.
Likewise, Jayasom Wellness, which is expected to have 153 keys overall and 24 branded residences, will include 7,000 square meters of therapeutic space devoted to spa, holistic health, exercise, physiotherapy, nutrition, and aesthetic beauty. It will also include branded residences for sale that will give access to a wellness community and the resort’s comprehensive wellness amenities, as well as an adults-only area and a family wellness area.
Buy the full report for more information on the latest health and wellness market projects, download a free sample report
Health and Wellness Tourism Market - Travelers
The key types of health and wellness tourists are primary wellness traveler and secondary wellness traveler. Wellness holidays are considered as a luxury. The demographic for health and wellness holidays is usually luxury and premium travelers. Wellness tourism is characterized by high expenditure, with tourists traveling for a wellness purpose spending more on average per trip compared to tourists traveling for other reasons, such as city breaks. This leaves a great opportunity for wellness tourism offerings to attract high-spending, wealthy tourists, as they are likely to invest heavily in their personal and physical well-being.
Hungary has emerged as the hub of health and wellness tourism, with one in three guest nights being spent at a health and wellness hotel. There is a strong potential for health and wellness tourism, and the product is already well established in Hungary, making health and wellness tourism development a priority to further develop Hungary’s inbound tourism. Furthermore, India and Italy are the next countries most likely to take this type of holiday as both countries are well known for their wellness travel industries, with mindfulness and relaxation being key focuses. This may also encourage domestic travel for health and wellness in India and Italy.
For more insights on the types of travelers influencing the health and wellness tourism market,
download a free sample report or buy the full report
Health and Wellness Tourism Market Trends
The growing importance of personalization, the rising popularity of wellness staycations, and surging awareness of improved gut health and immune-boosting treatments are some of the key trends influencing the health and wellness tourism market. Furthermore, travelers that seek wellness holidays as a primary purpose often come from countries that offer wellness retreats.
Rising popularity of wellness staycations: More people are becoming aware of the importance of wellness retreats and the positive impact it has on their mental and physical wellbeing. Therefore, wellness staycations are also becoming more popular. Wellness staycations can attract a variety of travelers; some could be looking for a spa day trip or travelers on extended trips that want to incorporate more wellness into their trip. Wellness destinations and hotels with spa, gym, and meditation facilities should look to attract domestic visitors over international visitors in the first stages of tourism recovery now that restrictions have been eased. By advertising on domestic travel platforms and social media, destinations can build awareness and attract travelers who may not have previously visited.
Importance of personalization: Personalization is a significant trend in health and wellness. Due to the nature of the industry, recognizing that individuals have unique needs and different preferences when it comes to their wellbeing is important. By tailoring wellness programs to suit individual needs, wellness destinations can offer more targeted and effective solutions to their visitors. This could then increase the return rate of travelers, and research also shows that 80% of consumers are more likely to buy from brands that offer personalized experiences.
For more insights on the health and wellness tourism market trends, download a free sample report or buy the full report
Health and Wellness Tourism Market - Destinations
Top Medical Tourism Destination: The top medical tourism destinations are Turkey, Mexico, Malaysia, Poland, and Thailand. In 2022, Turkey emerged as the world’s most popular destination for medical tourism. Evidently, Turkey’s medical tourist visitors in 2022 increased by 43% from 2021, reaching a total of 366 thousand visitors. Factors such as competitive cost for medical treatment, high-quality procedures, and unique medical tourism packages are driving the growth of this country in the health and wellness tourism market.
Top Spa Tourism Destination: The key spa tourism destination locations are Italy, Spain, and France. Although Italy may not be associated with being the most popular wellness destination, it welcomed the highest number of inbound visitors, reaching a total of 4.2 million in 2022 compared to 2 million visitors in the previous year. Factors such as geographical advantages, rich spa and wellness traditions, and competitive wellness offerings are responsible for the growth of spa tourism in the health and wellness tourism market.
Top Medical Tourism Destinations, 2022 (%)
For more insights on popular destinations for health and wellness tourism, buy the full report download a free sample report
Scope
This case study looks at the perfomance of health and wellness as a sector within the tourism industry. Covering global inbound spending and arrivals, also the key trends, destinations and the opportunities and challenegs the industry might face.
Reasons to Buy
- Gain an understanding of health & wellness tourism
- Gain an insight into the Health & Wellness Travelers
- Understand the impact of Covid-19 on health & wellness travel
- See which are the key destinations
- Learn about the key trends in health & wellness travel
Key Players
Table of Contents
Frequently Asked Questions
Primary wellness travelers and secondary wellness travelers are the key types of travelers in the health and wellness tourism market.
Turkey and Italy have emerged as the key destinations in the health and wellness tourism market.
The growing importance of personalization, the rising popularity of wellness staycations, and surging awareness of improved gut health and immune-boosting treatments are some of the key trends influencing the health and wellness tourism market.
Grupo Alojica’s acquisition of Westin Resort & Spa and Jayasom’s partnership with Amaala to establish a multigenerational health resort are some of the latest developments in the health and wellness tourism market.
Get in touch to find out about our multi-purchase discounts
reportstore@globaldata.com
Tel +44 (0) 20 7947 2960
Every customer’s requirement is unique. We understand that and can customize the report basis your exact research requirements pertaining to market insights, innovation insights, strategy and planning, and competitive intelligence. You can also avail the option of purchasing stand-alone sections of the report or request for a country specific report.
Testimonial
“The GlobalData platform is our go-to tool for intelligence services. GlobalData provides an easy way to access comprehensive intelligence data around multiple sectors, which essentially makes it a one-for-all intelligence platform, for tendering and approaching customers.
GlobalData is very customer orientated, with a high degree of personalised services, which benefits everyday use. The highly detailed project intelligence and forecast reports can be utilised across multiple departments and workflow scopes, from operational to strategic level, and often support strategic decisions. GlobalData Analytics and visualisation solutions has contributed positively when preparing management presentations and strategic papers.”
“COVID-19 has caused significant interference to our business and the COVID-19 intelligence from GlobalData has helped us reach better decisions around strategy. These two highlights have helped enormously to understand the projections into the future concerning our business units, we also utilise the project database to source new projects for Liebherr-Werk to use as an additional source to pitch for new business.”
Your daily news has saved me a lot of time and keeps me up-to-date with what is happening in the market, I like that you almost always have a link to the source origin. We also use your market data in our Strategic Business Process to support our business decisions. By having everything in one place on the Intelligence Center it has saved me a lot of time versus looking on different sources, the alert function also helps with this.
Having used several other market research companies, I find that GlobalData manages to provide that ‘difficult-to-get’ market data that others can’t, as well as very diverse and complete consumer surveys.
Related reports
View more Travel and Tourism reports
