Health and Wellness Tourism Market Trend and Analysis of Traveller Types, Key Destinations, Challenges and Opportunities, 2022 Update
The health and wellness tourism market is projected to grow at a CAGR of more than 4% during the forecast period. With growing awareness of the importance of mental and physical wellbeing, many travelers have made wellness the purpose of their trip. Some countries more than others are more predisposed to wellness travel. While global travel was halted due to COVID-19 travel restrictions, interest in health and wellness travel has remained strong. There is a renewed focus on mental health and well-being as billions of people across the world have altered their lifestyles to prevent COVID-19 from spreading. This increased focus will inevitably lead to an increased interest in health and wellness holidays in the near future with global travel restrictions starting to be lifted.
What is the impact of COVID-19 on the health and wellness tourism market?
Due to the impacts the pandemic caused on daily life, such as a change in working patterns, and extended time alone and at home, there has been an increased focus on physical health and mental health and wellbeing. Therefore, with travel restrictions due to COVID-19 lifting in many countries, this established focus on health and wellness is beginning to translate into a desire by travelers to go on health and wellness holidays. The pandemic has instilled a level of uncertainty into people’s lives and feelings of anxiousness or stress will encourage travel to destinations that are tailored towards meeting the needs of health and wellness travelers. Younger generations are much more concerned about mental well-being than older generations. The Philippines showed the highest level of importance placed on mental health and wellbeing. Immunity booster holidays will also be popular post-restrictions due to the nature of the virus, meaning wellness spas should look to offer immunity-boosting retreats alongside their traditional wellness packages for those looking for more protection in light of the pandemic.
What are the key trends in the health and wellness tourism market?
Holidays are mostly planned with relaxation and enjoyment in mind, and this experience allows travelers to distance themselves from the stress they may face daily. The accumulated stress from COVID-19 needs a way to be released, and many travelers are choosing to do this through dedicated health and wellness destinations. Moreover, holidays centered around self-care, for example, fitness retreats, wellness hotels, and destination yoga retreats, are perfect ways for travelers to surround themselves with health and wellness opportunities. This trend is likely to be prevalent in 2022 and the following decade at least.
The removal of travel restrictions brings a level of enjoyment back into decision-making with regard to travel due to a renewed mindfulness surrounding its importance and enjoyment. As a result, travelers will not take trips for granted and will engage in more meaningful travel. As sustainability continues to be a key theme in 2022, it is just as imperative that health and wellness destinations do everything that they can to increase sustainability, whether this is through a reduction in plastic waste, supporting locally owned businesses, or other ways of being less impactful on the environment.
As the world is finally reaching a new normal with regard to the pandemic, healthy living and maintaining a strong immune system has become one of the most important ways to shield from the health impacts of COVID-19. Therefore, some travelers may wish to incorporate immunity-boosting methods into their trip and opt for specific, targeted packages which are aimed at boosting the immune system. It is likely that staycation health and wellness trips, or components of these trips will remain popular. Moreover, there may be an increase in multi-generational holidays.
What are the key destinations for the health and wellness tourism market?
The key destinations for the most inbound medical arrivals are Turkey, the US, Kenya, Mexico, Egypt, Hungary, South Korea, Thailand, Malaysia, and India.
Health and wellness tourism market, by destinations
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Who are the key players in the health and wellness tourism market?
Some of the key players in the health and wellness tourism market are Knight Frank, Turkish Airlines, and Fivelements Bali.
Market report scope
| Growth rate | CAGR of >4% |
| Forecast period | 2021-2024 |
| Key destination | Turkey, the US, Kenya, Mexico, Egypt, Hungary, South Korea, Thailand, Malaysia, and India |
| Key player | Knight Frank, Turkish Airlines, and Fivelements Bali |
Scope
This report provides:
- Analysis of key market trends, COVID-19 impacts, and premiumization in the health & wellness industry.
- Major analysis of health & wellness trends to provide valuable insight.
- Challenges along with opportunities in the industry.
Reasons to Buy
- Gain insight into health & wellness tourism’s leading trends.
- Understand how they have adapted to the threat of COVID-19.
- Understand the key traveler types that health & wellness destinations can look to attract
- Look at the key product developments and why they appeal
- Gain a detailed understanding of the key trends, issues, and challenges facing health & wellness destinations.
Key Players
Table of Contents
Frequently Asked Questions
The health and wellness tourism market is projected to grow at a CAGR of more than 4% from 2021-2024.
The key destinations for the most inbound medical arrivals are Turkey, the US, Kenya, Mexico, Egypt, Hungary, South Korea, Thailand, Malaysia, and India.
Some of the key players in the health and wellness tourism market are Knight Frank, Turkish Airlines, and Fivelements Bali.
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