Healthcare, Hygiene and Toiletries – Trend Overview, Consumer Insight and Brand Implications

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The consumer behavior remains affected since 2020, due to the COVID-19 outbreak. In-store shopping continues to be of concern to most consumers, indicating that footfall and spending will not quite recover to pre-pandemic levels by this year leading to rise in online channels. Furthermore, consumer spending is significantly impacted by rising prices and inflation.

The healthcare, hygiene, and toiletries: consumer spend analysis report provides a detailed overview of the healthcare, hygiene, and toiletries market, complete with an analysis of consumer spending. The report also covers the descriptive trends overview, consumer insights, and brand implications. The report focuses on the impacts of rising prices, inflation, and personal financial situation.

Healthcare, Hygiene and Toiletries – Consumer Spend Analysis

Most global consumers report medium spending across all healthcare, hygiene, and toiletries. The consumer spending analysis in the healthcare, hygiene and toiletries market can be associated based on the various categories: feminine hygiene products, oral hygiene products, suncare products, hair care products, personal hygiene products, male toiletries, and others. In personal hygiene products shopping, most global consumers describe their spending as a medium. Certain consumers may also wish to remain loyal to familiar toiletries brands and not trade down in the context of an ongoing global health pandemic. Consumers may also not be as willing to purchase premium items in these categories given that essential products are purchased more frequently than non-essential health and beauty items like fragrances, for example. This picture could change in the future, however, as the cost of living crisis intensifies and if brands continue to raise product prices in an attempt to offset rising inflation and the challenges that accompany this.

Spend Analysis by Category

Spend Analysis by Category

For more insights on the spend analysis by categories, download a free report sample.

Healthcare, Hygiene and Toiletries – Key Take Outs

The key take outs for healthcare, hygiene, and toiletries include multifunctional products, discount schemes, quality credentials, and market nuances.

To know more about the key take outs in the healthcare, hygiene, and toiletries, download a free report sample.

Healthcare, Hygiene and Toiletries Report Overview

Report Pages 45
Key Categories Feminine Hygiene Products, Oral Hygiene Products, Suncare Products, Hair Care Products, Personal Hygiene Products, Male Toiletries, and Others

Scope

  • Most global consumers describe their spend across categories as ‘medium’.
  • Changes in spend from Q1-Q2 are minimal at present though more significant adjustments can be expected in future as the cost-of-living crisis intensifies

Reasons to Buy

  • Understand consumer spend on products across the FMCG industry
  • Understand the relevant consumer trends and attitudes that drive spend levels across categories
  • Understand the differences in spend between various demographics

Table of Contents

Table of Contents

1. Introduction

2. Consumer Spend Analysis: Healthcare, Hygiene, Toiletries

3. Take-outs

4. Appendix

Frequently asked questions

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