Heineken NV – Digital Transformation Strategies
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Heineken NV (Heineken) has been leveraging artificial intelligence, machine learning, IoT, and big data technologies to bring disruptive changes in its business processes and has initiated various in-house strategies to drive digital transformation. The annual ICT spending of Heineken was estimated at $853 million in 2021. A major share of this spending is earmarked for acquiring software, ICT services and hardware from vendors. Heineken is a global brewing firm that develops and distributes alcoholic and non-alcoholic beverages. Its product portfolio includes wines, beer, ciders, soft drinks and other beverages.
The Heineken digital transformation strategies report will act as a reference point to understand a company/competitor’s digital strategy. It will also help in understanding the digital preparedness of the company against its peers. Information included in these reports are sourced from a mix of our very own internal database and authentic secondary research links such as company’s annual report, presentations, press releases etc. The report covers overview of the company, its digital transformation strategies, technology focus areas, technology initiatives, technology introductions, ICT spending among others.
Digital Transformation Strategies
Heineken is tapping the power of AI, ML, IoT, and big data technologies to analyzing customer data to support innovation, gain operational efficiencies, enhance product offerings, and offer personalized services to its customers. Heineken analyzes a huge volume of data for demand forecasting, stock strategy and improve its collaborative planning and other supply chain operations. Analytics helps the company to adjust production at the time of large inventory, increase in replenishment lead time, and seasonal product changes.
To gain more insights on digital transformation strategies and initiatives of Heineken, download a free report sample
Heineken Technology Theme Focus
Heineken is utilizing number of emerging technologies including big data, cloud, and blockchain to achieve operational efficiency and enhance customer experience.
Heineken Technology Theme Focus
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Heineken Technology Initiatives
Heineken has been involved in several strategic technology partnerships and collaborations, technology developments and roll outs, acquisitions, and technology investments over the past few years. For instance, Heineken partnered with Vizibl to leverage its SaaS platform and streamline its supplier relations. Through Vizibl’s SaaS platform Heineken plans to manage and standardizing supplier relations across the entity. The SaaS platform helps Heineken strengthen its supplier collaborations and partnership by tracking supplier performance.
For more insights on other technology initiatives of Heineken, download a free report sample
Heineken ICT Spend by Function
- Communications
- Data center
- Network
- Application
- End-user computing
- Service desk
- Management
Heineken ICT Spend by Function
For more insights on ICT spending by function, download a free report sample
Heineken ICT Spend by Channel
- Internal development and maintenance
- Technology vendors (direct)
- Local resellers
- Telcos
- ICT services providers/Consulting firms
- Specialist outsourcers
- Systems integrators
Heineken ICT Spend by Channel
For more insights on ICT spending by channel, download a free report sample
Heineken External ICT Spend by Segment
- ICT services
- Software (including Cloud SaaS)
- Hardware (including Cloud Iaas)
- Network and communications
- Consulting
- Others
Heineken External ICT Spend by Segment
For more insights on external ICT spending by segment, download a free report sample
Heineken Digital Transformation Strategies Overview
Total ICT Spending 2021 | $853 million |
ICT Spend by Function | Communications, Data Center, Network, Application, End-User Computing, Service Desk, and Management |
ICT Spend by Channel | Internal Development and Maintenance, Technology Vendors (Direct), Local Resellers, Telcos, ICT Services Providers/Consulting Firms, Specialist Outsourcers, and Systems integrators |
External ICT Spend by Segment | ICT services, Software (including Cloud SaaS), Hardware (including Cloud Iaas), Network and communications, Consulting, and Others |
Technology Theme Focus | Big Data, Cloud, and Blockchain |
This report provides:
- Insight into Heineken’s technology activities.
- Insights of its digital transformation strategies and technology center & innovation program.
- Overview of technology initiatives covering partnerships, and technology introductions.
- Insights on each technology initiative including technology theme, objective, and benefits.
- Details of estimated ICT budgets and major ICT contracts.
Reasons to Buy
- Gain insights into Heineken’s technology operations.
- Gain insights into its technology strategies and innovation initiatives.
- Gain insights into its technology themes under focus.
- Gain insights into its various partnerships, and technology introductions.
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Table of Contents
Frequently asked questions
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What was the total ICT spending of Heineken in 2021?
The annual ICT spending of Heineken was estimated at $853 million in 2021.
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What are the key ICT spending categories by function for Heineken?
The key ICT spending categories by function for Heineken are communications, data center, network, application, end-user computing, service desk, and management.
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What are the key ICT spending categories by channel for Heineken?
The key ICT spending categories by channel for Heineken are internal development and maintenance, technology vendors (direct), local resellers, telcos, ICT services providers/consulting firms, specialist outsourcers, and systems integrators.
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What are the key external ICT spending categories by segment for Heineken?
The key external ICT spending categories by segment for Heineken are ICT services, software (including cloud SaaS), hardware (including cloud IaaS), network and communications, consulting, and others.
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What are the key technology themes in focus for Heineken?
The key technological theme in focus for Heineken are big data, cloud, and blockchain.
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