Home and Garden Products Retailing in Belgium – Market Summary & Forecasts; Comprehensive overview of the market, consumer, and competitive context, with retail sales value and forecasts to 2020

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Published: June 01, 2016 Report Code: RT0392SR-ST

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The retail market for home and garden products recorded sales of EUR3.8 billion in 2015 and is anticipated to reach EUR4.0 billion by 2020, registering a CAGR of 1% in 2015-2020. The slow increase of demand for home improvement products is expected to drive the sales of home and garden products in Belgium.

Scope

• Specialist retailers remain as the main retail channel in this sector

• Home improvement and gardening retailers, and home furniture and home ware retailers, dominate the market with a combined share of 49.6% of the sales in 2015

• Retailers-Brico, Hubo and Krefel command maximum market share in this category.

Reasons to Buy

Gain a comprehensive knowledge on home and garden products sector in the Belgium retail market and develop a competitive advantage from the start of your supply chain

Investigate current and forecast behavior trends in home and garden products category to identify the best opportunities to exploit

Analyze the recommended actions to align your marketing strategies with the crucial trends influencing the consumer behavior

Understand the fastest growing categories including gardening and outdoor living; home improvement and home wares, with insights on performance across key channels from 2010, with forecasts until 2020

Explore novel opportunities that will allow you to align your product offerings and strategies to meet demand by analyzing the vital economic and population trends, key consumer and technology trends influencing the home and garden products market

Analysis of key international and domestic players operating in the home and garden products market – including store counts and revenues that give you a competitive edge – identify opportunities to improve your market share.

Brico
Hubo
Krefel
Media Markt
Orga and Fnac

Table of Contents

1 Introduction

1.1 What is this Report About?

2 Executive Summary & Outlook

3 Market Context

3.1 A steadily growing economy with opportunities for retailers

3.1.1 A modest recovery in the economy, indicates a gradual improvement in retail spending

3.1.2 Stable savings rate shows a consistency in retail consumption

3.1.3 Service remains the dominant sector for employment

3.1.4 Improving labour market set to drive retail spending

3.1.5 Improving inflation level may influence retail sales growth

3.1.6 Household consumption expenditure is set to grow with a rise in income

3.2 Balanced demography and social rise in the economy will favour retail market

4 Belgian Shoppers

4.1 Belgium E- Commerce- A poised domestic market

4.2 Belgian food and grocery retailing and changing market leaders

4.3 Belgium- The land of fashion

4.4 Increasing inbound tourists offering growth opportunities in retail sector

5 Doing Business in Belgium

5.1 Summary

5.1.1 Bureaucracy

5.1.2 Business culture

5.1.3 Geography

5.1.4 Infrastructure and logistics

5.2 Key taxation policies

5.3 Belgian tax break is now termed illegal by the European Union

6 Retail – Product Sectors

6.1 Product Sector Analysis

6.1.1 Home and Garden Products

6.2 Home and Garden Products Category Overview

6.2.1 Home and Garden Products by Channel

6.2.2 Home and Garden Products by Category

6.3 Home and Garden Products Category Analysis

6.3.1 Gardening and Outdoor Living

6.3.2 Home Improvement

6.3.3 Home wares

6.4 Major Retailers

6.4.1 Home and Garden Products

7 Appendix

7.1 Definitions

7.1.1 This report provides 2014 actual sales; while forecasts are provided for 2015 – 2019

7.2 Summary Methodology

7.2.1 Overview

7.2.2 The triangulated market sizing method

7.2.3 Industry surveys in the creation of retail market data

7.2.4 Quality control and standardized processes

7.3 About Verdict Retail

7.4 Disclaimer

Table

Table 1: Belgium Home and Garden Products Retail Sales (EUR mn), by Channel Group, 2010-2015

Table 2: Belgium Home and Garden Products Retail Sales Forecast (EUR mn), by Channel Group, 2015-2020

Table 3: Belgium Home and Garden Products Retail Sales (US$ mn), by Channel Group, 2010-2015

Table 4: Belgium Home and Garden Products Retail Sales Forecast (US$ mn), by Channel Group, 2015-2020

Table 5: Belgium Home and Garden Products Retail Segmentation (% value), by Channel Group, 2010-2020

Table 6: Belgium Home and Garden Products Retail Sales (EUR mn), by Category, 2010-2015

Table 7: Belgium Home and Garden Products Retail Sales Forecast (EUR mn), by Category 2015-2020

Table 8: Belgium Home and Garden Products Retail Sales (US$ mn), by Category, 2010-2015

Table 9: Belgium Home and Garden Products Retail Sales Forecast (US$ mn), by Channel Group, 2015-2020

Table 10: Belgium Home and Garden Products Retail Segmentation (% value), by Category, 2010-2020

Table 11: Belgium Gardening and Outdoor Living Retail Sales (EUR mn), by Channel Group, 2010-2015

Table 12: Belgium Gardening and Outdoor Living Retail Sales Forecast (EUR mn), by Channel Group, 2015-2020

Table 13: Belgium Gardening and Outdoor Living Retail Sales (US$ mn), by Channel Group, 2010-2015

Table 14: Belgium Gardening and Outdoor Living Retail Sales Forecast (US$ mn), by Channel Group, 2015-2020

Table 15: Belgium Gardening and Outdoor Living Retail Segmentation, by Channel Group, 2010-2020

Table 16: Belgium Home Improvement Retail Sales (EUR mn), by Channel Group, 2010-2015

Table 17: Belgium Home Improvement Retail Sales Forecast (EUR mn), by Channel Group, 2015-2020

Table 18: Belgium Home Improvement Retail Sales (US$ mn), by Channel Group, 2010-2015

Table 19: Belgium Home Improvement Retail Sales Forecast (US$ mn), by Channel Group, 2015-2020

Table 20: Belgium Home Improvement Retail Segmentation, by Channel Group, 2010-2020

Table 21: Belgium Home wares Retail Sales (EUR mn), by Channel Group, 2010-2015

Table 22: Belgium Home wares Retail Sales Forecast (EUR mn), by Channel Group, 2015-2020

Table 23: Belgium Home wares Retail Sales (US$ mn), by Channel Group, 2010-2015

Table 24: Belgium Home wares Retail Sales Forecast (US$ mn), by Channel Group, 2015-2020

Table 25: Belgium Home wares Retail Segmentation, by Channel Group, 2010-2020

Table 26: Key Home and Garden Products Retailers in Belgium

Table 27: Belgium Exchange Rate EUR-US$ (Annual Average), 2009-2014

Table 28: Belgium Exchange Rate EUR-US$ (Annual Average), 2015-2019

Table 29: Verdict Retail Channel Definitions

Table 30: Verdict Retail Category Definitions

Figures

Figure 1: GDP Values (Current US$) billion, 2010-2015

Figure 2: Growth Rate of GDP (Constant US$), 2010-2015

Figure 3: GDP Value and Growth (EUR billion, %), 2010-2015

Figure 4: Forecasts for GDP Value and Growth (EUR billion, %), 2015-2020

Figure 5: Gross domestic savings (% of GDP) 2005-2015

Figure 6: Share of Employment by Sector (%), 2005 and 2015

Figure 7: Unemployment Rate (%), 2005-2015

Figure 8: Inflation Growth Rates (%), 2005-2015

Figure 9: Household Consumption Expenditure of Belgium (EUR Billion), 2005 and 2015

Figure 10: Household Consumption Expenditure of Major Countries (US$ Billion), 2015

Figure 11: Growth of Household Consumption Expenditure (%), 2005-2015

Figure 12: Total Population and Growth Rate (Millions, %), 2005-2020

Figure 13: Population Split by Gender (%), 2015 and 2020E

Figure 14: Population Split by Age Group (%), 2015 and 2020E

Figure 15: Per Capita Spend on Retail (EUR), 2005 and 2015

Figure 16: Per Capita Spend (EUR) on Retail by Age Group (%), 2005 and 2015

Figure 17: Rural and Urban Populations (% of total population) 2005, 2015E and 2020E

Figure 18: Major Cities with High Spend on Retail

Figure 19: Doing Business in Belgium

Figure 20: Share of Home and Garden Products in overall Retail 2015 and 2020

Figure 21: Retail Sales Value and Growth (EUR billion, %) of Home and Garden Products 2015-2020

Figure 22: Spend-per-Head on Home and Garden Products 2015 and 2020

Figure 23: Online Spend in Home and Garden Products 2015-2020

Figure 24: Online Share of total Home and Garden Products Spend 2015 and 2020

Figure 25: Spending per Channel in Home and Garden Products (%) 2015 and 2020

Figure 26: Belgium Home and Garden Products Retail Sales and Forecast (EUR mn), by Channel Group, 2010-2020

Figure 27: Belgium Home and Garden Products Retail Market Dynamics, by Channel Group, 2010-2020

Figure 28: Belgium Home and Garden Products Retail Sales and Forecast, by Channel Group, 2010-2020

Figure 29: Belgium Home and Garden Products Retail Market Dynamics, by Category 2010-2020

Figure 30: Belgium Gardening and Outdoor Living Retail Sales and Forecast (EUR mn), by Channel Group, 2010-2020

Figure 31: Belgium Home Improvement Retail Sales and Forecast (EUR mn), by Channel Group, 2010-2020

Figure 32: Belgium Home wares Retail Sales and Forecast (EUR mn), by Channel Group, 2010-2020

Figure 33: The Triangulated Market Sizing Methodology

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