Home Bargains, United Kingdom (UK) (Health and Beauty) Shoppers Profile, Market Share and Competitive Positioning

Pages: 18 Published: August 09, 2022 Report Code: GDVR531TR

Profile of retailer’s shopper base, key performance indicators, sales and market shares

Home Bargains’ health & beauty shoppers are predominantly female (68%) however, it also appeals to male shoppers (32%) due to its extensive line of male grooming products. Its shoppers are predominantly millennials and boomers, and its proposition as an affordable discount retailer that stocks health & beauty products is most appealing to price-conscious shoppers.

Home Bargains’ market share has increased from 0.6% in 2016 to 1.1% in 2021. Although the retailer’s presence is limited to the UK, making it vulnerable to local market uncertainties, its sales have steadily grown from GBP2,020 million in 2016 to GBP4,047.1 million in 2021, representing a CAGR of 14.9%. Home Bargains’ annual growth rate, in sales terms, was 12.7% in 2021.


– Home Bargains’ affordable offerings appeal to price-conscious UK shoppers

– Home Bargains’ revenue continues to increase

– Home Bargains’ store openings and promotions helped reach more customers

Reasons to Buy

– Gain a comprehensive knowledge on Home Bargains's business and develop a competitive advantage

– Investigate current trends in the health & beauty market to identify the best opportunities to exploit

– Analysis of key players in the health & beauty segment in the UK

Key Players

Well Pharmacy

Table of Contents

Table of Contents

Executive Summary

Retailer’s Shopper profile

Health and beauty shopper profile

Where UK consumers buy health & beauty products

Retailers used for other categories

Retailer overview

Snapshot of proposition

Sales and market shares

Health & Beauty market

Home Bargains’ market share

Top 10 retailers’ market share

Home Bargains’ share of shoppers

Market positioning map



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