Hot Drinks: Identifying the latest trends for beverage manufacturers in the hot drinks industry

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In traditionally “tea” countries, such as Russia and China, the coffee category will grow faster than hot tea

 In traditionally “coffee” countries, such as Italy and Brazil, the hot tea category will grow faster than coffee

 The desire for relaxation and indulgence are key motivators when it comes to hot drinks consumption. Brands can target this by highlighting the superior taste sensations of the product, as well as positioning it as accompanying moments of “me-time”

 Hot drinks that cater to consumers’ busy lifestyles, such as those that create breakfast or snacking occasions will become more popular

 The market will see more hot drinks aimed to provide busy consumers with an additional energy boost, such as featuring guarana, matcha, or even nuts and seeds

 Cross-promotions of hot drinks with foods and snacks will help to maximize taste sensations derived from Hot Drinks consumption

 In the long term, natural sweeteners will see more convenient packaging designed for hot drinks consumption

Scope

Hot Drinks: Identifying the latest trends for beverage manufacturers in the hot drinks industry maps opportunities according to whether they meet niche or mass-market needs, and whether they will come to fruition in the short or long-term. This will help manufacturers and retailers to identify the needs worth targeting and to time new launches correctly. What else does this report offer

 Identifies key consumption motivators behind consumers’ desire for hot drinks

 Identifies key target groups and categories

 Explains how to effectively target the desire for relaxation and superior taste sensations

Over 70product innovation examples targeting consumers niche and mass-market needs let the reader take inspiration from the most innovative launches

Reasons to Buy

Find out what innovations will shape the Hot Drinks market. This report maps 21 new innovation opportunities according to whether they meet niche or mass-market needs, and shows whether they will come to fruition in the short or long-term

 Find out how to target new opportunities in the market. Product examples and key recommendations will help you derive key strategies in areas such as formulation and packaging.

 Find out how to create an emotive connection with consumers to differentiate yourself among competition

 Know which countries are worth targeting for which categories worldwide

 Product analysis highlights innovative product strategies you can adapt to your category before your competitors do so

AG Company OOO
Ahmad Tea
Ajinomoto General Foods
Altiparmak Gida San ve Tic. Koll Sti.
AVA Coffee Group
Avalanche Coffee Ltd
Biogena CB Spol. s.r.o.
Biomedica
spol. s.r.o.
Changzhou Super Foods
Coffeebrewer Nordic
Coswell S.p.A
Counting Sheep Coffee Inc
Dash Co.Ltd.
Dervolit Ltd.
Dr One International
DS Healthcare Ltd
Edmark Industries
Essential Living Foods
Expoindigenas Ltda
Fond Podderzhki Stroitelstva Khrama AKOOKh-I
Fond Podderzhki Stroitelstva Khrama AKOOKh-I
General Mills
GlaxoSmithKline
Glorious Industrial & Development Corporation
Gold Flower Ltda
GoNutrition
Gorodeyskiy Sakhar
Goryacheklyuchevskaya Pchelovodnaya Kompaniya OOO
Grupo El Corte Ingles
Guangxi Guiren Tang Golden Camellia Tea Industry Group
GVM I.E.
Healthy Herbal Brews LLC
Hong Fu Hang Health Food (Shenzhen) Co. Ltd.
Ito En Inc
Jeronimo Martins Dystrybucja S.A.
JFC International Inc
JFC International Inc
JFC International Inc
KFC
Kraft Canada Inc
Mantinga
Maspex Wadowice
Mokate S.A
Namyang Dairy Products
Nestle
Niche Drinks Co. Ltd
Nuzee Inc
OHM Mandala S.A. de C.V.
Pacific Foods of Oregon
Phong Chitt Co Ltd
Productos Naturela SAS
PT. Netania Kasih Karunia
Rishi Tea
Sappe Co. Ltd
Seven Seas Ltd
Shanghai Baiyi Food
Shenzhen Affcet Food Co.Ltd.
Takara Tomy Arts Co
Tchibo GmbH
Teekanne
Tetley GB Ltd
The Korn Thai Co
The Typhoo Tea Company
Tipton Mills
Twinings
Vispak Prehrambena Industrija
Whittard of Chelsea
Woongjin Food Co. Ltd.
Wuhan Tiantianhao Biology Products

Table of Contents

Identifying the target audience

Global hot drinks market is growing, driven by consumers' desire for relaxation and recuperation

Mass Market, Long Term Opportunities

Edible cups and accessorises will ensure fun and indulgent experiences

Natural sweeteners will provide quilt-free taste enhancement

Single-serve coffee brewing gadgets will allow consumers to enjoy quality drinks on-the-go

Soup-style Drinks will cater to snacking occasions during busy days

Mass Market, Short-Term Opportunities

New convenient packaging format will become more popular

Caffeine-free hot drinks will target consumers’ desire for variety

Energizing hot drinks will provide busy consumers with a boost Creating new categories, such as breakfast snacking drinks, will cater to consumers’ functional and nutritional needs more precisely

Cross-promotions will ensure indulgence and better value for money

Niche, Long-Term Opportunities

Digestive health hot drinks will be popular among busy consumers Slimming

Stress management drinks should be developed to appeal to busy consumers

Skincare inspired drinks will appeal to beauty-conscious consumers

Mixed drinks will provide consumers with new experiences

Bone health claims will become more common in hot drinks

Drinks for kids should be marketed more explicitly in order to appeal to families

Brain health drinks will target Early Young Adults and the older generation

Extreme flavors should be used to provide experiential consumers with novel experiences

Niche, Short-Term Opportunities

Foam art provides consumers with novel and fun experiences, creating an emotive connection

Gendered hot drinks will target consumers’ taste and nutritional needs better

Slimming drinks will target a niche but robust target group

Exotic milk drinks will target consumers’ desire for new functional benefits and variety

Appendix

Frequently asked questions

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