Hot Drinks: Identifying the latest trends for beverage manufacturers in the hot drinks industry
All the vital news, analysis, and commentary curated by our industry experts.
In traditionally “tea” countries, such as Russia and China, the coffee category will grow faster than hot tea
In traditionally “coffee” countries, such as Italy and Brazil, the hot tea category will grow faster than coffee
The desire for relaxation and indulgence are key motivators when it comes to hot drinks consumption. Brands can target this by highlighting the superior taste sensations of the product, as well as positioning it as accompanying moments of “me-time”
Hot drinks that cater to consumers’ busy lifestyles, such as those that create breakfast or snacking occasions will become more popular
The market will see more hot drinks aimed to provide busy consumers with an additional energy boost, such as featuring guarana, matcha, or even nuts and seeds
Cross-promotions of hot drinks with foods and snacks will help to maximize taste sensations derived from Hot Drinks consumption
In the long term, natural sweeteners will see more convenient packaging designed for hot drinks consumption
Hot Drinks: Identifying the latest trends for beverage manufacturers in the hot drinks industry maps opportunities according to whether they meet niche or mass-market needs, and whether they will come to fruition in the short or long-term. This will help manufacturers and retailers to identify the needs worth targeting and to time new launches correctly. What else does this report offer
Identifies key consumption motivators behind consumers’ desire for hot drinks
Identifies key target groups and categories
Explains how to effectively target the desire for relaxation and superior taste sensations
Over 70product innovation examples targeting consumers niche and mass-market needs let the reader take inspiration from the most innovative launches
Reasons to Buy
Find out what innovations will shape the Hot Drinks market. This report maps 21 new innovation opportunities according to whether they meet niche or mass-market needs, and shows whether they will come to fruition in the short or long-term
Find out how to target new opportunities in the market. Product examples and key recommendations will help you derive key strategies in areas such as formulation and packaging.
Find out how to create an emotive connection with consumers to differentiate yourself among competition
Know which countries are worth targeting for which categories worldwide
Product analysis highlights innovative product strategies you can adapt to your category before your competitors do so
Ajinomoto General Foods
Altiparmak Gida San ve Tic. Koll Sti.
AVA Coffee Group
Avalanche Coffee Ltd
Biogena CB Spol. s.r.o.
Changzhou Super Foods
Counting Sheep Coffee Inc
Dr One International
DS Healthcare Ltd
Essential Living Foods
Fond Podderzhki Stroitelstva Khrama AKOOKh-I
Fond Podderzhki Stroitelstva Khrama AKOOKh-I
Glorious Industrial & Development Corporation
Gold Flower Ltda
Goryacheklyuchevskaya Pchelovodnaya Kompaniya OOO
Grupo El Corte Ingles
Guangxi Guiren Tang Golden Camellia Tea Industry Group
Healthy Herbal Brews LLC
Hong Fu Hang Health Food (Shenzhen) Co. Ltd.
Ito En Inc
Jeronimo Martins Dystrybucja S.A.
JFC International Inc
JFC International Inc
JFC International Inc
Kraft Canada Inc
Namyang Dairy Products
Niche Drinks Co. Ltd
OHM Mandala S.A. de C.V.
Pacific Foods of Oregon
Phong Chitt Co Ltd
Productos Naturela SAS
PT. Netania Kasih Karunia
Sappe Co. Ltd
Seven Seas Ltd
Shanghai Baiyi Food
Shenzhen Affcet Food Co.Ltd.
Takara Tomy Arts Co
Tetley GB Ltd
The Korn Thai Co
The Typhoo Tea Company
Vispak Prehrambena Industrija
Whittard of Chelsea
Woongjin Food Co. Ltd.
Wuhan Tiantianhao Biology Products
Table of Contents
Identifying the target audience
Global hot drinks market is growing, driven by consumers' desire for relaxation and recuperation
Mass Market, Long Term Opportunities
Edible cups and accessorises will ensure fun and indulgent experiences
Natural sweeteners will provide quilt-free taste enhancement
Single-serve coffee brewing gadgets will allow consumers to enjoy quality drinks on-the-go
Soup-style Drinks will cater to snacking occasions during busy days
Mass Market, Short-Term Opportunities
New convenient packaging format will become more popular
Caffeine-free hot drinks will target consumers’ desire for variety
Energizing hot drinks will provide busy consumers with a boost Creating new categories, such as breakfast snacking drinks, will cater to consumers’ functional and nutritional needs more precisely
Cross-promotions will ensure indulgence and better value for money
Niche, Long-Term Opportunities
Digestive health hot drinks will be popular among busy consumers Slimming
Stress management drinks should be developed to appeal to busy consumers
Skincare inspired drinks will appeal to beauty-conscious consumers
Mixed drinks will provide consumers with new experiences
Bone health claims will become more common in hot drinks
Drinks for kids should be marketed more explicitly in order to appeal to families
Brain health drinks will target Early Young Adults and the older generation
Extreme flavors should be used to provide experiential consumers with novel experiences
Niche, Short-Term Opportunities
Foam art provides consumers with novel and fun experiences, creating an emotive connection
Gendered hot drinks will target consumers’ taste and nutritional needs better
Slimming drinks will target a niche but robust target group
Exotic milk drinks will target consumers’ desire for new functional benefits and variety
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