Household Products Market Opportunities, Trends, Growth Analysis and Forecast to 2027

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Global Household Products Market Overview

The global household products market was valued at $305.7 billion in 2022. The market is expected to grow at a CAGR of more than 3% during the period 2022-2027. The demand for household products grew due to consumers’ heightened focus on health and hygiene in the wake of the COVID-19 pandemic. Ingredients such as “lemon” or “plant/botanical extracts” are favored by consumers in household products due to their positive health benefits. The inclusion of advanced formulations and natural ingredients is appealing to consumers.

Global Household Products Market Outlook, (2022, $ Billion)

Global Household Products Market Outlook, (2022, $ Billion)

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The global household products market report provides an overview of current household products scenario regarding the future outlook in terms of ingredients, product claims, labeling, distribution, and packaging. The analysis also covers regional overview across five regions – Asia-Pacific, Middle East and Africa, Americas, Western Europe, and Eastern Europe – highlighting industry size, growth drivers, latest developments, and future inhibitors for the regions.

Market size 2022 $305.7 billion
CAGR % >3%
Review Period 2017-2022
Forecast period 2023-2027
Key Categories ·       Tissue & Hygiene

·       Textile Washing Products

·       General Purpose Cleaners

·       Others

Key Regions ·       Americas

·       Asia-Pacific

·       Middle East & Africa

·       Western Europe

·       Eastern Europe

Key Distribution Channel ·       Hypermarkets & Supermarkets

·       Convenience Stores

·       B-2-B supply

·       E-retailers

·       Others

Key Packaging Materials ·       Flexible Packaging

·       Rigid Plastics

·       Paper & Board

·       Rigid Metal

·       Glass

Key competitors ·       Procter & Gamble

·       Unilever

·       Reckitt Benckiser

·       Kimberly-Clark Corporation

·       Henkel

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Global Household Products Market, Segmentation by Regions

The key regions in the global Household products market are Americas, Asia-Pacific, Middle East & Africa, Western Europe, and Eastern Europe. The Americas represented the largest region in 2022, followed by Asia-Pacific. In 2022, economic recovery and falling unemployment boosted consumer spending on household products in the Americas.

Global Household Products Market, By Regions

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Global Household Products Market, Segmentation by Categories

The key categories in the global Household products market are tissue & hygiene, textile washing products, general purpose cleaners, and others. In the year 2022, tissue & hygiene products accounted for the highest value.

Global Household Products Market, by Categories

Global Household Products Market, by Categories

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Global Household Products Market, Segmentation by Distribution Channels

The key distribution channels in the global Household products market are hypermarkets & supermarkets, convenience stores, B-2-B supply, e-retailers, and others. Hypermarkets & supermarkets led distribution channels in the global household products sector in 2022.

Global Household products Market, by Distribution Channel

Global Household products Market, by Distribution Channel

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Global Household Products Market, Segmentation by Packaging Material

The key packaging materials in the global Household products market are flexible packaging, rigid plastics, paper & board, rigid metal, and glass. Flexible packaging held the highest share in global household products sector in 2022, followed by rigid plastics.

Film was the most widely used pack type in the household products sector in 2022, followed by bottle and bag/sachet.

Global Household products Market, by Packaging Material

Global Household products Market, by Packaging Material

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Global Household Products Market - Competitive Landscape

Sone of the key brands in the global household products market are Procter & Gamble, Unilever, Reckitt Benckiser, Kimberly-Clark Corporation, and Henkel among others. Procter & Gamble had the highest market share in 2022.

Global Household Products Market, by Brands

Global Household Products Market, by Brands

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Segments Covered in the Report

Global Household Products Market Outlook, Segmentation by Categories (Value, 2017-2027, $ Billion)

  • Tissue & Hygiene
  • Textile Washing Products
  • General Purpose Cleaners
  • Others

Global Household Products Market Outlook, Segmentation by Regions (Value, 2017-2027, $ Billion)

  • Americas
  • Asia-Pacific
  • Western Europe
  • Middle East and Africa
  • Eastern Europe

Global Household Products Market Outlook, Segmentation by Distribution Channels (Value, 2017-2027, $ Billion)

  • Hypermarkets & supermarkets
  • Convenience stores
  • B-2-B supply
  • E-retailers
  • Others

Global Household Products Market Outlook, Segmentation by Packaging Material (Value, 2017-2027, $ Billion)

  • Flexible Packaging
  • Rigid Plastics
  • Paper & Board
  • Rigid Metal
  • Glass

Scope

This report brings together multiple data sources to provide a comprehensive overview of the global household products sector. It includes analysis of the following –

  • Sector overview: Provides an overview of current sector scenarios in terms of ingredients, manufacturer claims, labeling, and packaging. The analysis also provides a regional overview across five regions-Asia-Pacific, the Middle East and Africa, the Americas, Western Europe, and Eastern Europe-highlighting sector size, growth influences, latest developments, and future challenges for each region. This data includes both on-trade and off-trade data.
  • Change in consumption: Provides an overview of shifts in the consumption of the overall health and beauty industry, including household products products, over 2017-27 at global and regional levels.
  • High-potential countries*: Provides risk-reward analysis of the top 10 high-potential countries in each region based on market assessment, economic development, governance indicators,

    sociodemographic factors, and technological infrastructure.

  • Country and regional analysis: Provides a deep-dive analysis of the top 10 high-potential countries, covering value growth during 2022-27, consumer demographics, and key trends. It also includes the future outlook for each region. Market size includes both on-trade and off-trade data, while only off-trade data is used in company and brand analysis, distribution analysis, and packaging analysis.
  • Competitive landscape: Provides an overview of leading brands at global and regional levels. This section is followed by an analysis of the product profile, country-level presence, market share, and growth/decline of private labels in each region.
  • Key distribution channels: Provides analysis of the leading distribution channels in the household products sector in 2022. It covers “dollar stores”, variety stores & general merchandise retailers, cash & carries and warehouse clubs, B-2-B supply, chemists/pharmacies, convenience stores, e-retailers, e-retailers, convenience stores, hypermarkets & supermarkets, and other retailers.
  • Packaging analysis: The report provides an analysis of the percentage share (in 2022) and growth (during 2017-27) of various pack materials, pack types, closures, and primary outer types based on volume sales of household products products.

Key Highlights

The demand for household products grew due to consumers’ heightened focus on health and hygiene in the wake of the COVID-19 pandemic. Ingredients such as “lemon” or “plant/botanical extracts” are favored by consumers in household products due to their positive health benefits. The inclusion of advanced formulations and natural ingredients is appealing to consumers. In addition to “biodegradable” and “sustainability” claims, household products with health labels will push sales among consumers. For instance, claims such as “antibacterial” are expected to power the sector as the demand for better or more intensive household products rises.

Reasons to Buy

  • Manufacturers and retailers seek latest information on how the market is evolving to formulate their sales and marketing strategies. There is also demand for authentic market data with a high level of detail. This report has been created to provide its readers with products -to-date information and analysis to uncover emerging opportunities of growth within the sector in the region
  • The report provides a detailed analysis of the countries in the region, covering the key challenges, competitive landscape and demographic analysis, that can help companies gain insight into the country specific nuances
  • The analysts have also placed a significant emphasis on the key trends that drive consumer choice and the future opportunities that can be explored in the region, than can help companies in revenue expansion
  • To gain competitive intelligence about leading brands in the sector in the region with information about their market share and growth rates

Key Players

Procter & Gamble
Unilever
Reckitt Benckiser
Kimberly-Clark Corporation
Henkel

Table of Contents

  • 1. Executive Summary
  • 2. Part 1: Sector Overview

    • 2.1. Current Scenario and Future Outlook
    • 2.2. Global Household Products Sector Overview – What Are the Growth Factors, Latest Developments, and Future Inhibitors?
    • 2.3. Regional Household Products Overview – What Are the Growth Factors, Latest Developments, and Future Inhibitors?
    • 2.4. Key Challenges in the Global Household Products Sector

  • 3. Part 2: Shift in Categories’ Value Share Patterns

    • 3.1. Change in Value Shares of the Categories in the Sector, 2017–27

  • 4. Part 3: Identifying High-Potential Countries by Region

    • 4.1. Analysis of 10 Countries on the Basis of Risk–Reward Analysis (Market Assessment, Economic Development,
    • 4.2. Sociodemographic Factors, Governance Indicators, and Technological Infrastructure)

  • 5. Part 4: Country Deep-Dive Analysis

    • 5.1. High-Potential Country Analysis
    • 5.2. Future Outlook

  • 6. Part 5: Competitive Landscape

    • 6.1. Leading Companies by Value – Global
    • 6.2. Leading Companies and Brands Share Analysis – Global
    • 6.3. Leading Companies and Brands Share Analysis by Region

  • 7. Part 6: Competitive Landscape – Market Analysis
  • 8. Part 7: Market Share of Private Label

    • 8.1. Private Label Share Analysis by Region
    • 8.2. Private Label Share Analysis by Category

  • 9. Part 8: Key Distribution Channels

    • 9.1. Share of Key Distribution Channels – Global and Regional Level

  • 10. Part 9: Key Packaging Formats

    • 10.1. Growth Analysis by Key Pack Material and Pack Type
    • 10.2. Growth Analysis by Closure Type and Primary Outer Type

  • 11. Part 10: Select Industry Metrics

    • 11.1. Global Patent Filings
    • 11.2. Global Job Analytics
    • 11.3. Global Deals

  • 12. Appendix
  • 13. Definitions
  • 14. About GlobalData

Table

Key categories by value and volume, 2017-27 – Global

Key categories by value and volume, 2017-27 – Asia-Pacific

Key categories by value and volume, 2017-27 – Middle East and Africa

Key categories by value and volume, 2017-27 – Americas

Key categories by value and volume, 2017-27 – Western Europe

Key categories by value and volume, 2017-27 – Eastern Europe

Japan: Category share

Indonesia: Category share

Malaysia: Category share

Chile: Category share

Canada: Category share

The UK: Category share

Switzerland: Category share

Czech Republic: Category share

Hungary: Category share

Saudi Arabia: Category share

Leading companies in the global household products sector (% share), 2022

Key pack material volume share (%), 2022

Annual volume growth by pack material (%), 2017-27

Key pack type volume share (%), 2022

Annual volume growth by pack type (%), 2017-27

Key closure type volume share (%), 2022

Annual volume growth by closure type (%), 2017-27

Key primary outer volume share (%), 2022

Annual volume growth by primary outer (%), 2017-27

Global household products industry patent filings, 2022

Household products industry patent filings by leading companies, 2022

Total household products industry patent filings for key markets, 2022

Total job postings in household products industry by company, 2022

Job postings in household products industry by theme, 2022

Deals in household products industry by geography, 2022

Figures

Change in Consumption Levels: Asia-Pacific, 2017-27

Change in Consumption Levels: Middle East and Africa, 2017-27

Change in Consumption Levels: Americas, 2017-27

Change in Consumption Levels: Western Europe, 2017-27

Change in Consumption Levels: Eastern Europe, 2017-27

Identifying High-Potential Countries, Risk-Reward Analysis – Asia-Pacific

Identifying High-Potential Countries, Risk-Reward Analysis – Americas

Identifying High-Potential Countries, Risk-Reward Analysis – Western Europe

Identifying High-Potential Countries, Risk-Reward Analysis – Eastern Europe

Identifying High-Potential Countries, Risk-Reward Analysis – Middle East and Africa

Company and Brand Share Analysis – Global

Company and Brand Share Analysis – Asia-Pacific

Company and Brand Share Analysis – Middle East and Africa

Company and Brand Share Analysis – Americas

Company and Brand Share Analysis – Western Europe

Company and Brand Share Analysis – Eastern Europe

Key Brands – Air Fresheners, 2022

Key Brands – Bleach, 2022

Key Brands – Dishwashing Products, 2022

Key Brands – General Purpose Cleaners, 2022

Key Brands – Insecticides, 2022

Key Brands – Polishes, 2022

Key Brands – Scouring Products, 2022

Key Brands – Textile Washing Products, 2022

Key Brands – Tissue & Hygiene, 2022

Key Brands – Toilet Care, 2022

Private Label Value and Share by Region, 2017-2022

Private Label Value Sales ($ million) and Share (%) by Category, 2022

Leading Distribution Channels by Region (% Share by Value), 2022

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