Household Products Market Opportunities, Trends, Growth Analysis and Forecast to 2027
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Global Household Products Market Overview
The global household products market was valued at $305.7 billion in 2022. The market is expected to grow at a CAGR of more than 3% during the period 2022-2027. The demand for household products grew due to consumers’ heightened focus on health and hygiene in the wake of the COVID-19 pandemic. Ingredients such as “lemon” or “plant/botanical extracts” are favored by consumers in household products due to their positive health benefits. The inclusion of advanced formulations and natural ingredients is appealing to consumers.
Global Household Products Market Outlook, (2022, $ Billion)
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The global household products market report provides an overview of current household products scenario regarding the future outlook in terms of ingredients, product claims, labeling, distribution, and packaging. The analysis also covers regional overview across five regions – Asia-Pacific, Middle East and Africa, Americas, Western Europe, and Eastern Europe – highlighting industry size, growth drivers, latest developments, and future inhibitors for the regions.
Market size 2022 | $305.7 billion |
CAGR % | >3% |
Review Period | 2017-2022 |
Forecast period | 2023-2027 |
Key Categories | · Tissue & Hygiene
· Textile Washing Products · General Purpose Cleaners · Others |
Key Regions | · Americas
· Asia-Pacific · Middle East & Africa · Western Europe · Eastern Europe |
Key Distribution Channel | · Hypermarkets & Supermarkets
· Convenience Stores · B-2-B supply · E-retailers · Others |
Key Packaging Materials | · Flexible Packaging
· Rigid Plastics · Paper & Board · Rigid Metal · Glass |
Key competitors | · Procter & Gamble
· Unilever · Reckitt Benckiser · Kimberly-Clark Corporation · Henkel |
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Global Household Products Market, Segmentation by Regions
The key regions in the global Household products market are Americas, Asia-Pacific, Middle East & Africa, Western Europe, and Eastern Europe. The Americas represented the largest region in 2022, followed by Asia-Pacific. In 2022, economic recovery and falling unemployment boosted consumer spending on household products in the Americas.
Global Household Products Market, By Regions
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Global Household Products Market, Segmentation by Categories
The key categories in the global Household products market are tissue & hygiene, textile washing products, general purpose cleaners, and others. In the year 2022, tissue & hygiene products accounted for the highest value.
Global Household Products Market, by Categories
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Global Household Products Market, Segmentation by Distribution Channels
The key distribution channels in the global Household products market are hypermarkets & supermarkets, convenience stores, B-2-B supply, e-retailers, and others. Hypermarkets & supermarkets led distribution channels in the global household products sector in 2022.
Global Household products Market, by Distribution Channel
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Global Household Products Market, Segmentation by Packaging Material
The key packaging materials in the global Household products market are flexible packaging, rigid plastics, paper & board, rigid metal, and glass. Flexible packaging held the highest share in global household products sector in 2022, followed by rigid plastics.
Film was the most widely used pack type in the household products sector in 2022, followed by bottle and bag/sachet.
Global Household products Market, by Packaging Material
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Global Household Products Market - Competitive Landscape
Sone of the key brands in the global household products market are Procter & Gamble, Unilever, Reckitt Benckiser, Kimberly-Clark Corporation, and Henkel among others. Procter & Gamble had the highest market share in 2022.
Global Household Products Market, by Brands
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Segments Covered in the Report
Global Household Products Market Outlook, Segmentation by Categories (Value, 2017-2027, $ Billion)
- Tissue & Hygiene
- Textile Washing Products
- General Purpose Cleaners
- Others
Global Household Products Market Outlook, Segmentation by Regions (Value, 2017-2027, $ Billion)
- Americas
- Asia-Pacific
- Western Europe
- Middle East and Africa
- Eastern Europe
Global Household Products Market Outlook, Segmentation by Distribution Channels (Value, 2017-2027, $ Billion)
- Hypermarkets & supermarkets
- Convenience stores
- B-2-B supply
- E-retailers
- Others
Global Household Products Market Outlook, Segmentation by Packaging Material (Value, 2017-2027, $ Billion)
- Flexible Packaging
- Rigid Plastics
- Paper & Board
- Rigid Metal
- Glass
Scope
This report brings together multiple data sources to provide a comprehensive overview of the global household products sector. It includes analysis of the following –
- Sector overview: Provides an overview of current sector scenarios in terms of ingredients, manufacturer claims, labeling, and packaging. The analysis also provides a regional overview across five regions-Asia-Pacific, the Middle East and Africa, the Americas, Western Europe, and Eastern Europe-highlighting sector size, growth influences, latest developments, and future challenges for each region. This data includes both on-trade and off-trade data.
- Change in consumption: Provides an overview of shifts in the consumption of the overall health and beauty industry, including household products products, over 2017-27 at global and regional levels.
- High-potential countries*: Provides risk-reward analysis of the top 10 high-potential countries in each region based on market assessment, economic development, governance indicators,
sociodemographic factors, and technological infrastructure.
- Country and regional analysis: Provides a deep-dive analysis of the top 10 high-potential countries, covering value growth during 2022-27, consumer demographics, and key trends. It also includes the future outlook for each region. Market size includes both on-trade and off-trade data, while only off-trade data is used in company and brand analysis, distribution analysis, and packaging analysis.
- Competitive landscape: Provides an overview of leading brands at global and regional levels. This section is followed by an analysis of the product profile, country-level presence, market share, and growth/decline of private labels in each region.
- Key distribution channels: Provides analysis of the leading distribution channels in the household products sector in 2022. It covers “dollar stores”, variety stores & general merchandise retailers, cash & carries and warehouse clubs, B-2-B supply, chemists/pharmacies, convenience stores, e-retailers, e-retailers, convenience stores, hypermarkets & supermarkets, and other retailers.
- Packaging analysis: The report provides an analysis of the percentage share (in 2022) and growth (during 2017-27) of various pack materials, pack types, closures, and primary outer types based on volume sales of household products products.
Key Highlights
The demand for household products grew due to consumers’ heightened focus on health and hygiene in the wake of the COVID-19 pandemic. Ingredients such as “lemon” or “plant/botanical extracts” are favored by consumers in household products due to their positive health benefits. The inclusion of advanced formulations and natural ingredients is appealing to consumers. In addition to “biodegradable” and “sustainability” claims, household products with health labels will push sales among consumers. For instance, claims such as “antibacterial” are expected to power the sector as the demand for better or more intensive household products rises.
Reasons to Buy
- Manufacturers and retailers seek latest information on how the market is evolving to formulate their sales and marketing strategies. There is also demand for authentic market data with a high level of detail. This report has been created to provide its readers with products -to-date information and analysis to uncover emerging opportunities of growth within the sector in the region
- The report provides a detailed analysis of the countries in the region, covering the key challenges, competitive landscape and demographic analysis, that can help companies gain insight into the country specific nuances
- The analysts have also placed a significant emphasis on the key trends that drive consumer choice and the future opportunities that can be explored in the region, than can help companies in revenue expansion
- To gain competitive intelligence about leading brands in the sector in the region with information about their market share and growth rates
Key Players
Procter & GambleUnilever
Reckitt Benckiser
Kimberly-Clark Corporation
Henkel
Table of Contents
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Frequently asked questions
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What was the global Household products market size in the year 2022?
The global Household products market size was valued at $305.7 billion in 2022.
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What is the global Household products market growth rate?
The global Household products market is expected to grow at a CAGR of more than 3% during the period 2022-2027.
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Which was the leading region in the global household products market in 2022?
Americas was the largest market for household products products in 2022.
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Which was the leading category in the global household products market in 2022?
In the year 2022, tissue & hygiene products accounted for the highest value.
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Which was the leading distribution channel in the global household products market in 2022?
Hypermarkets & supermarkets led distribution channels in the global household products sector in 2022.
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Which are the key competitors in the global household products market?
The key competitors in the global Household products market are Procter & Gamble, Unilever, Reckitt Benckiser, Kimberly-Clark Corporation, and Henkel.
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