Hungary Beer and Cider Market Analysis by Category and Segment, Company and Brand, Price, Packaging and Consumer Insights

Powered by

All the vital news, analysis, and commentary curated by our industry experts.

Hungary Beer and Cider Market Report Overview

The Hungary beer and cider market size was LCU559.48 billion in 2022 and the market is expected to register a CAGR of more than 1% during 2023-2028.

Hungary Beer and Cider Market Outlook, 2022-2028 (LCU Billion)

Hungary Beer and Cider Market Outlook, 2022-2028 (LCU Billion)

Buy the Full Report for More Insights into the Hungary Beer and Cider Market Forecast

Download a Free Report Sample

The Hungary beer and cider market research report provides detailed data analysis of the beer and cider sector as well as an introduction, category and segment insights, company and brand insights, channel insights, packaging insights, and appendix sections.

Market Size (2022) LCU559.48 billion
CAGR (2023-2028) >1%
Historical Period 2017-2022
Forecast Period 2023-2028
Key Distribution Channels ·        On-Premise

·        Off-Premise

Key Packaging Materials ·        Metal

·        Glass

·        PET

Key Packaging Types ·        Can

·        Bottle

·        Keg

Leading Brands ·        Kobanyai

·        Soproni

·        Dreher (Hungary)

·        Borsodi

·        Heineken

Leading Companies ·        Dreher (Hungary)

·        Heineken Hungary

·        Borsodi

·        Carlsberg Hungary

·        Pecs Brewery

Enquire & Decide Discover the perfect solution for your business needs. Enquire now and let us help you make an informed decision before making a purchase.

Hungary Beer and Cider Market Segmentation by Distribution Channels

The off-premise channel dominated the market by volume but the on-premise channel dominated by value in 2022.

The key distribution channels in the Hungary beer and cider market are off-premise and on-premise. In 2022, the on-premise channel dominated the Hungary beer and cider market by value. Off-premise comprises volumes of beer and cider sold for “subsequent consumption” away from the place of purchase through traditional and modern retail channels, convenience, and e-commerce stores. The e-commerce sub-channel continued to gain traction in 2022, as consumers increasingly preferred to order beer and cider from the comfort of their homes.

Hungary Beer and Cider Market Analysis by Distribution Channels, 2022 (%)

Hungary Beer and Cider Market Analysis by Distribution Channels, 2022 (%)

Buy the Full Report for More Distribution Channel Insights into the Hungary Beer and Cider Market

Download a Free Report Sample

Hungary Beer and Cider Market Segmentation by Packaging

Can was the most preferred packaging type in 2022.

The key packaging types in the Hungary beer and cider market are can, bottle, and keg. Can had the major market volume share in 2022. Additionally, Keg gained share as on-premise venues reopened post the pandemic. The key packaging materials in the Hungary beer and cider market are metal, glass, and PET. The glass packaging material had the highest volume in 2022.

Hungary Beer and Cider Market Analysis by Packaging Types, 2022 (%)

Hungary Beer and Cider Market Analysis by Packaging Types, 2022 (%)

Buy the Full Report for More Packaging Type Insights into the Hungary Beer and Cider Market

Download a Free Report Sample

Hungary Beer and Cider Market – Top Brands

Kobanyai was the leading brand with the highest value in 2022.

The report offers the market share and growth in terms of volume and value of the top-performing Hungary beer and cider brands. Some of the leading brands in the Hungary beer and cider market are-

  • Kobanyai
  • Soproni
  • Dreher (Hungary)
  • Borsodi
  • Heineken

Hungary Beer and Cider Market Analysis by Brands, 2022 (%)

Hungary Beer and Cider Market Analysis by Brands, 2022 (%)

Buy the Full Report to Know More About the Leading Hungary Beer and Cider Brands

Download a Free Report Sample

Hungary Beer and Cider Market – Competitive Landscape

 Dreher (Hungary) held the largest Hungary beer and cider market share in 2022.

The report offers the market share and growth in terms of volume and value of the top-performing Hungary beer and cider companies. Some of the leading companies in the Hungary beer and cider market are –

  • Dreher (Hungary)
  • Heineken Hungary
  • Borsodi
  • Carlsberg Hungary
  • Pecs Brewery

Hungary Beer and Cider Market Analysis by Companies, 2022 (%)

Hungary Beer and Cider Market Analysis by Companies, 2022 (%)

Buy the Full Report to Know More About the Leading Hungary Beer and Cider Companies

Download a Free Report Sample

Segments Covered in the Report

Hungary Beer and Cider Market Distribution Channel Outlook (Value, LCU Billion, 2017-2028)

  • On-Premise
  • Off-Premise

Hungary Beer and Cider Market Packaging Material Outlook (Value, LCU Billion, 2017-2028)

  • Metal
  • Glass
  • PET

Hungary Beer and Cider Market Packaging Type Outlook (Value, LCU Billion, 2017-2028)

  • Can
  • Bottle
  • Keg

Scope

a) Household purchasing power and consumer confidence were negatively impacted by high inflation in 2022.

b) The revival of tourism and warm summer weather fueled sales of alcoholic beverages in 2022.

Key Highlights

  • In 2021, beer & cider sales were negatively impacted by a decline in alcohol consumption caused by Hungarians’ rising health concerns and low purchasing power.​
  • In the coming years, beer & cider volumes will be supported by the launch of new products offering unusual, innovative flavors. Variety-seeking consumers will be particularly drawn to craft beers, which are often perceived to be made with more authentic and local ingredients.

Reasons to Buy

  • Gain an in-depth understanding of the dynamics and structure of the Hungary beer and cider industry, from the latest competitive intelligence of both historical and forecast trends to enhance your corporate strategic planning.
  • Evaluate the current emerging trends and future growth opportunities in the Hungary beer and cider market to support your brand development and marketing initiatives.
  • Understand volume vs. value trends and identify the key growth opportunities across the super-premium, premium, mainstream, and discount segments to best target profitability.
  • Analyze domestic and imported beer brand performance and determine the key trends driving consumption preference to develop a competitive advantage.
  • Interrogate the unique granularity of our data to Analyze the market on a variety of levels to make well-informed decisions on future threats and growth prospects in the marketplace for your company.

Dreher (Hungary)
Heineken Hungary
Borsodi
Others
Carlsberg Hungary
Pecs
Liquid Gold

Table of Contents

Introduction

Executive Summary

Industry Snapshot

Enablers and Inhibitors of Beer & Cider Growth

Category and Segment Insight

Beer & Cider Winners & Losers

Flavor Dynamics

Brand & Private Label Dynamics

Price Segment Dynamics

Special Focus Segment Insights

Company & Brand Insight

Leading Company Profiles

Top Beer & Cider Brand Dynamics

Brand Spotlight Case Studies

M&A Activity

Job Analytics – Themes Evolution & Total Jobs

Global Patent Filings

Distribution Insight

Channel Dynamics

Beer & Cider Channel Share Dynamics

Sub-channel Evolution

Category Price Point Analysis

Packaging Insight

Packaging Influences

Packaging Snapshot

Packaging Material Snapshot

Packaging Type Snapshot

Consumer Insight

Key Consumer Trends

Trend Analysis

Actionable Insights

Appendix

Frequently asked questions

Hungary Beer and Cider Market Analysis by Category and Segment, Company and Brand, Price, Packaging and Consumer Insights thematic reports
Currency USD
$3,275

Can be used by individual purchaser only

$9,825

Can be shared globally by unlimited users within the purchasing corporation e.g. all employees of a single company


Undecided about purchasing this report?

Enquire Before Buying Request a Free Sample

Get in touch to find out about multi-purchase discounts

reportstore@globaldata.com
Tel +44 20 7947 2745

Every customer’s requirement is unique. With over 220,000 construction projects tracked, we can create a tailored dataset for you based on the types of projects you are looking for. Please get in touch with your specific requirements and we can send you a quote.

Sample Report

Hungary Beer and Cider Market Analysis by Category and Segment, Company and Brand, Price, Packaging and Consumer Insights was curated by the best experts in the industry and we are confident about its unique quality. However, we want you to make the most beneficial decision for your business, so we offer free sample pages to help you:

  • Assess the relevance of the report
  • Evaluate the quality of the report
  • Justify the cost

Download your copy of the sample report and make an informed decision about whether the full report will provide you with the insights and information you need.

Below is a sample report to understand what you are buying

See what our customers are saying

“The GlobalData platform is our go-to tool for intelligence services. GlobalData provides an easy way to access comprehensive intelligence data around multiple sectors, which essentially makes it a one-for-all intelligence platform, for tendering and approaching customers.

GlobalData is very customer orientated, with a high degree of personalised services, which benefits everyday use. The highly detailed project intelligence and forecast reports can be utilised across multiple departments and workflow scopes, from operational to strategic level, and often support strategic decisions. GlobalData Analytics and visualisation solutions has contributed positively when preparing management presentations and strategic papers.”

Business Intelligence & Marketing Manager, SAL Heavy Lift

“COVID-19 has caused significant interference to our business and the COVID-19 intelligence from GlobalData has helped us reach better decisions around strategy. These two highlights have helped enormously to understand the projections into the future concerning our business units, we also utilise the project database to source new projects for Liebherr-Werk to use as an additional source to pitch for new business.”

Market Analyst & Management, Liebherr-Werk

Your daily news has saved me a lot of time and keeps me up-to-date with what is happening in the market, I like that you almost always have a link to the source origin. We also use your market data in our Strategic Business Process to support our business decisions. By having everything in one place on the Intelligence Center it has saved me a lot of time versus looking on different sources, the alert function also helps with this.

Head of Key Accounts, Saab AB

Having used several other market research companies, I find that GlobalData manages to provide that ‘difficult-to-get’ market data that others can’t, as well as very diverse and complete consumer surveys.

Marketing Intelligence Manager, Portugal Foods

Our experience with GlobalData has been very good, from the platform itself to the people. I find that the analysts and the account team have a high level of customer focus and responsiveness and therefore I can always rely on. The platform is more holistic than other providers. It is convenient and almost like a one stop shop. The pricing suite is highly competitive and value for our organisation.

I like reports that inform new segments such as the analysis on generation Z, millennials, the impact of COVID 19 to our banking customers and their new channel habits. Secondly the specialist insight on affluent sector significantly increases our understanding about this group of customers. The combination of those give us depth and breadth of the evolving market.

I’m in the business of answering and helping people make decisions so with the intelligence center I can do that, effectively and efficiently. I can share quickly key insights that answer and satisfy our country stakeholders by giving them many quality studies and primary research about competitive landscape beyond the outlook of our bank. It helps me be seen as an advisory partner and that makes a big difference. A big benefit of our subscription is that no one holds the whole data and because it allows so many people, so many different parts of our organisation have access, it enables all teams to have the same level of knowledge and decision support.

Head of Customer Insight and Research, Standard Chartered

“I know that I can always rely on Globaldata’s work when I’m searching for the right consumer and market insights. I use Globaldata insights to understand the changing market & consumer landscape and help create better taste & wellbeing solutions for our customers in food, beverage and healthcare industries.

Globaldata has the right data and the reports are of very high quality compared to your competitors. Globaldata not only has overall market sizes & consumer insights on food & beverages but also provides insights at the ingredient & flavour level. That is key for B2B companies like Givaudan. This way we understand our customers’ business and also gain insight to our unique industry”

Head of Consumer Sensory Insights, Givaudan

GlobalData provides a great range of information and reports on various sectors that is highly relevant, timely, easy to access and utilise.  The reports and data dashboards help engagement with clients; they provide valuable industry and market insights that can enrich client conversations and can help in the shaping of value propositions. Moreover, using GlobalData products has helped increase my knowledge of the finance sector, the players within it, and the general threats and opportunities.

I find the consumer surveys that are carried out to be extremely beneficial and not something I have seen anywhere else. They provided an insightful view of why and which consumers take (or don’t) particular financial products. This can help shape conversations with clients to ensure they make the right strategic decisions for their business.

One of the challenges I have found is that data in the payments space is often piecemeal. With GD all of the data I need is in one place, but it also comes with additional market reports that provide useful extra context and information. Having the ability to set-up alerts on relevant movements in the industry, be it competitors or customers, and have them emailed directly to me, ensures I get early sight of industry activity and don’t have to search for news.

Senior Account Manager, TSYS
Go even deeper with GlobalData Intelligence Center

Every Company Report we produce is powered by the GlobalData Intelligence Center.

Subscribing to our intelligence platform means you can monitor developments at Hungary Beer and Cider Market Analysis by Category and Segment, Company and Brand, Price, Packaging and Consumer Insights in real time.

  • Access a live Hungary Beer and Cider Market Analysis by Category and Segment, Company and Brand, Price, Packaging and Consumer Insights dashboard for 12 months, with up-to-the-minute insights.
  • Fuel your decision making with real-time deal coverage and media activity.
  • Turn insights on financials, deals, products and pipelines into powerful agents of commercial advantage.