Hungary Beer and Cider Market Analysis by Category and Segment, Company and Brand, Price, Packaging and Consumer Insights
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Hungary Beer and Cider Market Report Overview
The Hungary beer and cider market size was LCU559.48 billion in 2022 and the market is expected to register a CAGR of more than 1% during 2023-2028.
Hungary Beer and Cider Market Outlook, 2022-2028 (LCU Billion)
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The Hungary beer and cider market research report provides detailed data analysis of the beer and cider sector as well as an introduction, category and segment insights, company and brand insights, channel insights, packaging insights, and appendix sections.
Market Size (2022) | LCU559.48 billion |
CAGR (2023-2028) | >1% |
Historical Period | 2017-2022 |
Forecast Period | 2023-2028 |
Key Distribution Channels | · On-Premise
· Off-Premise |
Key Packaging Materials | · Metal
· Glass · PET |
Key Packaging Types | · Can
· Bottle · Keg |
Leading Brands | · Kobanyai
· Soproni · Dreher (Hungary) · Borsodi · Heineken |
Leading Companies | · Dreher (Hungary)
· Heineken Hungary · Borsodi · Carlsberg Hungary · Pecs Brewery |
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Hungary Beer and Cider Market Segmentation by Distribution Channels
The off-premise channel dominated the market by volume but the on-premise channel dominated by value in 2022.
The key distribution channels in the Hungary beer and cider market are off-premise and on-premise. In 2022, the on-premise channel dominated the Hungary beer and cider market by value. Off-premise comprises volumes of beer and cider sold for “subsequent consumption” away from the place of purchase through traditional and modern retail channels, convenience, and e-commerce stores. The e-commerce sub-channel continued to gain traction in 2022, as consumers increasingly preferred to order beer and cider from the comfort of their homes.
Hungary Beer and Cider Market Analysis by Distribution Channels, 2022 (%)
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Hungary Beer and Cider Market Segmentation by Packaging
Can was the most preferred packaging type in 2022.
The key packaging types in the Hungary beer and cider market are can, bottle, and keg. Can had the major market volume share in 2022. Additionally, Keg gained share as on-premise venues reopened post the pandemic. The key packaging materials in the Hungary beer and cider market are metal, glass, and PET. The glass packaging material had the highest volume in 2022.
Hungary Beer and Cider Market Analysis by Packaging Types, 2022 (%)
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Hungary Beer and Cider Market – Top Brands
Kobanyai was the leading brand with the highest value in 2022.
The report offers the market share and growth in terms of volume and value of the top-performing Hungary beer and cider brands. Some of the leading brands in the Hungary beer and cider market are-
- Kobanyai
- Soproni
- Dreher (Hungary)
- Borsodi
- Heineken
Hungary Beer and Cider Market Analysis by Brands, 2022 (%)
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Hungary Beer and Cider Market – Competitive Landscape
Dreher (Hungary) held the largest Hungary beer and cider market share in 2022.
The report offers the market share and growth in terms of volume and value of the top-performing Hungary beer and cider companies. Some of the leading companies in the Hungary beer and cider market are –
- Dreher (Hungary)
- Heineken Hungary
- Borsodi
- Carlsberg Hungary
- Pecs Brewery
Hungary Beer and Cider Market Analysis by Companies, 2022 (%)
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Segments Covered in the Report
Hungary Beer and Cider Market Distribution Channel Outlook (Value, LCU Billion, 2017-2028)
- On-Premise
- Off-Premise
Hungary Beer and Cider Market Packaging Material Outlook (Value, LCU Billion, 2017-2028)
- Metal
- Glass
- PET
Hungary Beer and Cider Market Packaging Type Outlook (Value, LCU Billion, 2017-2028)
- Can
- Bottle
- Keg
Scope
a) Household purchasing power and consumer confidence were negatively impacted by high inflation in 2022.
b) The revival of tourism and warm summer weather fueled sales of alcoholic beverages in 2022.
Key Highlights
- In 2021, beer & cider sales were negatively impacted by a decline in alcohol consumption caused by Hungarians’ rising health concerns and low purchasing power.
- In the coming years, beer & cider volumes will be supported by the launch of new products offering unusual, innovative flavors. Variety-seeking consumers will be particularly drawn to craft beers, which are often perceived to be made with more authentic and local ingredients.
Reasons to Buy
- Gain an in-depth understanding of the dynamics and structure of the Hungary beer and cider industry, from the latest competitive intelligence of both historical and forecast trends to enhance your corporate strategic planning.
- Evaluate the current emerging trends and future growth opportunities in the Hungary beer and cider market to support your brand development and marketing initiatives.
- Understand volume vs. value trends and identify the key growth opportunities across the super-premium, premium, mainstream, and discount segments to best target profitability.
- Analyze domestic and imported beer brand performance and determine the key trends driving consumption preference to develop a competitive advantage.
- Interrogate the unique granularity of our data to Analyze the market on a variety of levels to make well-informed decisions on future threats and growth prospects in the marketplace for your company.
Heineken Hungary
Borsodi
Others
Carlsberg Hungary
Pecs
Liquid Gold
Table of Contents
Frequently asked questions
-
What was the Hungary beer and cider market size in 2022?
The beer and cider market size in Hungary was LCU559.48 billion in 2022.
-
What is the Hungary beer and cider market growth rate?
The beer and cider market in Hungary is expected to register a CAGR of more than 1% during 2023-2028.
-
Which was the leading distribution channel in terms of value in the Hungary beer and cider market in 2022?
The leading distribution channel in terms of value in the Hungary beer and cider market was off-premise in 2022.
-
Which was the leading packaging material in the Hungary beer and cider market in 2022?
The leading packaging material in the Hungary beer and cider market was glass in 2022.
-
Which was the leading packaging type in the Hungary beer and cider market in 2022?
The leading packaging type in the Hungary beer and cider market was can in 2022.
-
Which are the leading brands in the Hungary beer and cider market?
Some of the leading brands in the Hungary beer and cider market are Kobanyai, Soproni, Dreher (Hungary), Borsodi, and Heineken among others.
-
Which are the leading companies in the Hungary beer and cider market?
Some of the leading companies in the Hungary beer and cider market are Dreher (Hungary), Heineken Hungary, Borsodi, Carlsberg Hungary, and Pecs Brewery among others.
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