ICT investment trends in India; Enterprise ICT spending patterns through to the end of 2017
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Growing at a healthy rate of 7.9% in the first three months of 2016, the Indian economy retains the top position as one of the fastest growing economies, beating the forecasted growth of 7.5%. The concept of digital India gives all the more reason for organizations to consider increasing their ICT budgets. Consequently, together the wave of economic optimism and the digital India initiatives have spurred enterprises to walk the path of ICT investment.
Scope
• Indian enterprises are upbeat about the growing prospects of information and communications technology (ICT) which reflects in their investment strategies, with the majority of Indian enterprises willing to increase their budget slightly or significantly.
• To chalk out valuable and actionable insights from ever increasing data and to improve decision making, organizations are willing to invest in business intelligence solutions, with data warehousing and analytics attracting greater attention from respondents in the next two years.
• Survival and enhanced decision making are rated among the top most business objectives that drive IT investment, as most ICT spending strategies revolve around increasing efficiency and productivity while being cost effective.
Reasons to Buy
Understand how Indian enterprises ICT landscape is set to change in 2016 to prioritize your target market
Comprehend how ICT Rupees are being allocated by Indian enterprises in specific geographies and size bands to improve your market penetration
Make effective business decisions by recognizing the opportunities within each of the core areas of ICT spend (hardware, software, IT services, telecommunications, and consulting)
Realign your sales initiatives by understanding the current strategic objectives of Indian enterprises
Enhance your market segmentation with the included, detailed breakdown of opportunities within selected technology categories (enterprise application, business intelligence, IoT, and cloud computing)
Prioritize your focus areas by understanding which factors are influencing Indian enterprises’ decisions when selecting an ICT provider
Understand the changes in customers’ priorities and identify the business and IT objectives that Indian enterprises are looking to achieve through their ICT investment strategies.
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