ICT investment trends in small enterprises

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Recent trends such as m-commerce, the ever increasing adoption of tablets and smart phones, and the digitization of business processes, are driving ICT investments among small enterprises in 2016.

Scope

ICT investment trends in small enterprises presents the findings from a survey of 882 small enterprises regarding their Information & Communications Technology (ICT) investment trends. The survey investigates how small enterprises currently allocate their ICT budgets across the core areas of enterprise ICT expenditure: hardware, software, IT services, communications, and consulting. The report illustrates the core technologies that enterprises are investing in, including IoT, mobility management, business intelligence, and cloud computing. The survey also highlights the approach to purchasing technology adopted by small enterprises. Through Kable’s survey, the report aims to provide a better insight to ICT vendors and service providers when pitching their solutions to small enterprises.

In particular, it provides an in-depth analysis of the following:

– How ICT budgets are set to change in 2016 in terms of their overall size

– Allocation across the core elements of IT spend, including hardware, software, services, communications, and consulting

– Distribution of ICT money in areas such as the networks, applications, service desk, and data centers

– Which ICT functions small enterprises are interested in outsourcing

– Small enterprises’ investment priorities based on their budget allocations across core technology categories such as IoT, business intelligence, mobility management, and cloud computing

– Factors that are influencing small enterprises’ investments in each technology category

– How small enterprises’ IT budgets are currently allocated across various segments within a technology category

– Small enterprises’ distribution of their ICT budget across various segments within a technology category

– Vendor satisfaction ratings for various core and advanced technology categories

– Insight into small enterprises’ preferred buying approaches

– Business objectives that small enterprises are looking to achieve through their IT investment strategies

– Factors that are influencing small enterprises’ decisions to select an ICT provider

Reasons to Buy

Understand how the small enterprises' ICT landscape is set to change in 2016 to prioritize your target market

Comprehend how ICT money are being allocated by small enterprises in specific geographies and verticals to improve your market penetration

Make effective business decisions by recognizing the opportunities within each of the core areas of ICT spend (hardware, software, IT services, telecommunications, and consulting)

Realign your sales initiatives by understanding the current strategic objectives of small enterprises

Enhance your market segmentation with the included, detailed breakdown of opportunities within selected technology categories (IoT, business intelligence, mobility management, and cloud computing)

Prioritize your focus areas by understanding which factors are influencing small enterprises’ decisions when selecting an ICT provider

Understand the changes in customers’ priorities and identify the business objectives that small enterprises are looking to achieve through their ICT investment strategies

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Table of Contents

1 Trends in ICT budgets

1.1 Introduction

1.2 Survey demographics

1.3 ICT budget changes

1.4 ICT budget allocation by core technology area

1.4.1 Hardware budget breakdown

1.4.2 Software budget breakdowns

1.4.3 Third party IT services expenditure

1.4.4 Communications expenditure

1.4.5 Cloud computing budget

1.5 ICT budget allocation by function

1.6 Outsourced IT functions

2 ICT investment priorities and vendor satisfaction

2.1 Introduction

2.1.1 Internet of things (IoT)

2.1.2 Business intelligence

2.1.3 Mobility management

2.1.4 Cloud computing

3 ICT procurement trends

3.1 Introduction

3.2 Business objectives influencing IT investment strategy

3.3 ICT provider selection

3.4 Key decision maker for purchasing technology

4 Summary

4.1 Small enterprises are investing in various ICT domains in 2016 to remain competitive in the market while increasing profitability

5 Appendix

5.1 Definitions

5.2 Further reading

5.3 Contact the authors

Table

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Figures

Figure 1: Small enterprises’ ICT survey geographic breakdown

Figure 2: Small enterprises’ ICT survey industry breakdown

Figure 3: Recent and expected ICT budget changes among small enterprises

Figure 4: Small enterprises’ (external) ICT budget allocation, 2015 and 2016

Figure 5: Small enterprises’ average hardware budget allocation

Figure 6: Average allocation of software budgets in small enterprise market

Figure 7: Small enterprises’ average IT services budget allocation

Figure 8: Small enterprises’ average communications expenditure

Figure 9: Small enterprises’ average cloud computing budget allocation by technology

Figure 10: Small enterprises’ average cloud computing budget allocation by implementation type

Figure 11: Small enterprises’ ICT budget allocation by function, 2015 and 2016

Figure 12: Outsourced IT functions – small enterprises’ current and future outsourcing priorities

Figure 13: IoT – small enterprises’ current and future investment priorities

Figure 14: IoT – selected primary provider and vendor satisfaction among small enterprises

Figure 15: Business intelligence – small enterprises’ current and future investment priorities

Figure 16: Business intelligence – small primary provider and vendor satisfaction among small enterprises

Figure 17: Mobility management – small enterprises’ current and future investment priorities

Figure 18: Mobility management – selected primary provider and vendor satisfaction among small enterprises

Figure 19: Cloud computing – small enterprises’ current and future investment priorities

Figure 20: Cloud computing – selected primary provider and vendor satisfaction among small enterprises

Figure 21: Business objectives which influence small enterprises' IT investment strategy

Figure 22: Factors influencing small enterprises' decision to choose an ICT provider

Figure 23: Role of key entities in making ICT purchasing decisions

Frequently asked questions

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