ICT investment trends in the Middle East

Powered by

All the vital news, analysis, and commentary curated by our industry experts.

$2995

The sharp fall of global oil prices hit the major revenue generation source for the Middle East, forcing the Gulf countries to reform their economies so as to weather further decline of the economic condition. While the oil prices are slowly becoming dearer, the Middle Eastern economy is gaining a bullish outlook as reflected by the ICT budget.

Scope

This report presents the findings from a survey of 120 Middle Eastern enterprises regarding their Information & Communications Technology (ICT) investment trends. The survey investigates how the Middle Eastern enterprises currently allocate their ICT budgets across the core areas of enterprise ICT expenditure: hardware, software, IT services, communications, and consulting.

The report illustrates the core technologies that enterprises are investing in, including enterprise applications, business intelligence, and security products. The survey also highlights the approach to purchasing technology adopted by enterprises in the Middle East. Through Kable’s survey, the report aims to provide a better insight to ICT vendors and service providers when pitching their solutions to enterprises in the Middle East.

Reasons to Buy

Understand how the Middle Eastern enterprises' ICT landscape is set to change in 2016 to prioritize your target market

Comprehend how ICT money are being allocated by the Middle Eastern enterprises in specific geographies and size bands to improve your market penetration

Make effective business decisions by recognizing the opportunities within each of the core areas of ICT spend (hardware, software, IT services, telecommunications, and consulting)

Realign your sales initiatives by understanding the current strategic objectives of the Middle Eastern enterprises

Enhance your market segmentation with the included, detailed breakdown of opportunities within selected technology categories (Enterprise application, green IT & virtualization, IoT, and cloud computing)

Prioritize your focus areas by understanding which factors are influencing the Middle Eastern enterprises’ decisions when selecting an ICT provider

Understand the changes in customers’ priorities and identify the business and IT objectives that the Middle Eastern enterprises are looking to achieve through their ICT investment strategies.

Adobe
Microsoft
IBM
Advantech
Amdocs
Dell
Red Hat
Oracle
Cisco
Google
Apple

Table of Contents

1 Trends in ICT budgets

1.1 Introduction

1.2 Survey demographics

1.3 ICT budget changes

1.4 ICT budget allocation by core technology area

1.4.1 Hardware budget breakdown

1.4.2 Software budget breakdowns

1.4.3 Third party IT services expenditure

1.4.4 Communications expenditure

1.4.5 Cloud computing budget

1.5 ICT budget allocation by function

1.6 Outsourced IT functions

2 ICT investment priorities and vendor satisfaction

2.1 Introduction

2.1.1 Enterprise application

2.1.2 Green IT & virtualization

2.1.3 Internet of Things (IoT)

2.1.4 Cloud computing

3 ICT procurement trends

3.1 Introduction

3.2 Business objectives influencing IT investment strategy

3.3 ICT provider selection

3.4 Key decision maker for purchasing technology

4 Summary

4.1 Middle Eastern enterprises are upbeat about investing in various ICT domains

5 Appendix

5.1 Definitions

5.2 Further reading

5.3 Contact the authors

Table

N/A

Figures

Figure 1: The Middle Eastern enterprise ICT survey industry breakdown

Figure 2: The Middle Eastern enterprise ICT survey breakdown by size band (number of employees)

Figure 3: Recent and expected ICT budget changes among the Middle Eastern enterprises

Figure 4: The Middle Eastern enterprises’ (external) ICT budget allocation, 2015 and 2016

Figure 5: The Middle Eastern enterprises’ average hardware budget allocation

Figure 6: Average allocation of software budgets in the Middle Eastern enterprise market

Figure 7: The Middle Eastern enterprises’ average IT services budget allocation

Figure 8: The Middle Eastern enterprises’ average communications expenditure

Figure 9: The Middle Eastern enterprises’ average cloud computing budget allocation by technology

Figure 10: The Middle Eastern enterprises’ average cloud computing budget allocation by implementation type

Figure 11: The Middle Eastern enterprises’ ICT budget allocation by function, 2015 and 2016

Figure 12: Outsourced IT functions – The Middle Eastern enterprises’ current and future outsourcing priorities

Figure 13: Enterprise application – The Middle Eastern enterprises’ current and future investment priorities

Figure 14: Enterprise application – selected primary provider and vendor satisfaction among the Middle Eastern enterprises

Figure 15: Green IT & virtualization – The Middle Eastern enterprises’ current and future investment priorities

Figure 16: Green IT & virtualization – selected primary provider and vendor satisfaction among the Middle Eastern enterprises

Figure 17: IoT – The Middle Eastern enterprises’ current and future investment priorities

Figure 18: IoT – selected primary provider and vendor satisfaction among the Middle Eastern enterprises

Figure 19: Cloud computing – The Middle Eastern enterprises’ current and future investment priorities

Figure 20: Cloud computing – selected primary provider and vendor satisfaction among the Middle Eastern enterprises

Figure 21: Business objectives which influence the Middle Eastern enterprises' IT investment strategy

Figure 22: Factors influencing the Middle Eastern enterprises' decision to choose an ICT provider

Figure 23: Role of key entities in making ICT purchasing decisions

Frequently asked questions

ICT investment trends in the Middle East thematic reports
Currency USD
$2,995

Can be used by individual purchaser only

$8,985

Can be shared globally by unlimited users within the purchasing corporation e.g. all employees of a single company


Undecided about purchasing this report?

Enquire Before Buying

Get in touch to find out about multi-purchase discounts

reportstore@globaldata.com
Tel +44 20 7947 2745

Every customer’s requirement is unique. With over 220,000 construction projects tracked, we can create a tailored dataset for you based on the types of projects you are looking for. Please get in touch with your specific requirements and we can send you a quote.

See what our customers are saying

“The GlobalData platform is our go-to tool for intelligence services. GlobalData provides an easy way to access comprehensive intelligence data around multiple sectors, which essentially makes it a one-for-all intelligence platform, for tendering and approaching customers.

GlobalData is very customer orientated, with a high degree of personalised services, which benefits everyday use. The highly detailed project intelligence and forecast reports can be utilised across multiple departments and workflow scopes, from operational to strategic level, and often support strategic decisions. GlobalData Analytics and visualisation solutions has contributed positively when preparing management presentations and strategic papers.”

Business Intelligence & Marketing Manager, SAL Heavy Lift

“COVID-19 has caused significant interference to our business and the COVID-19 intelligence from GlobalData has helped us reach better decisions around strategy. These two highlights have helped enormously to understand the projections into the future concerning our business units, we also utilise the project database to source new projects for Liebherr-Werk to use as an additional source to pitch for new business.”

Market Analyst & Management, Liebherr-Werk

Your daily news has saved me a lot of time and keeps me up-to-date with what is happening in the market, I like that you almost always have a link to the source origin. We also use your market data in our Strategic Business Process to support our business decisions. By having everything in one place on the Intelligence Center it has saved me a lot of time versus looking on different sources, the alert function also helps with this.

Head of Key Accounts, Saab AB

Having used several other market research companies, I find that GlobalData manages to provide that ‘difficult-to-get’ market data that others can’t, as well as very diverse and complete consumer surveys.

Marketing Intelligence Manager, Portugal Foods

Our experience with GlobalData has been very good, from the platform itself to the people. I find that the analysts and the account team have a high level of customer focus and responsiveness and therefore I can always rely on. The platform is more holistic than other providers. It is convenient and almost like a one stop shop. The pricing suite is highly competitive and value for our organisation.

I like reports that inform new segments such as the analysis on generation Z, millennials, the impact of COVID 19 to our banking customers and their new channel habits. Secondly the specialist insight on affluent sector significantly increases our understanding about this group of customers. The combination of those give us depth and breadth of the evolving market.

I’m in the business of answering and helping people make decisions so with the intelligence center I can do that, effectively and efficiently. I can share quickly key insights that answer and satisfy our country stakeholders by giving them many quality studies and primary research about competitive landscape beyond the outlook of our bank. It helps me be seen as an advisory partner and that makes a big difference. A big benefit of our subscription is that no one holds the whole data and because it allows so many people, so many different parts of our organisation have access, it enables all teams to have the same level of knowledge and decision support.

Head of Customer Insight and Research, Standard Chartered

“I know that I can always rely on Globaldata’s work when I’m searching for the right consumer and market insights. I use Globaldata insights to understand the changing market & consumer landscape and help create better taste & wellbeing solutions for our customers in food, beverage and healthcare industries.

Globaldata has the right data and the reports are of very high quality compared to your competitors. Globaldata not only has overall market sizes & consumer insights on food & beverages but also provides insights at the ingredient & flavour level. That is key for B2B companies like Givaudan. This way we understand our customers’ business and also gain insight to our unique industry”

Head of Consumer Sensory Insights, Givaudan

GlobalData provides a great range of information and reports on various sectors that is highly relevant, timely, easy to access and utilise.  The reports and data dashboards help engagement with clients; they provide valuable industry and market insights that can enrich client conversations and can help in the shaping of value propositions. Moreover, using GlobalData products has helped increase my knowledge of the finance sector, the players within it, and the general threats and opportunities.

I find the consumer surveys that are carried out to be extremely beneficial and not something I have seen anywhere else. They provided an insightful view of why and which consumers take (or don’t) particular financial products. This can help shape conversations with clients to ensure they make the right strategic decisions for their business.

One of the challenges I have found is that data in the payments space is often piecemeal. With GD all of the data I need is in one place, but it also comes with additional market reports that provide useful extra context and information. Having the ability to set-up alerts on relevant movements in the industry, be it competitors or customers, and have them emailed directly to me, ensures I get early sight of industry activity and don’t have to search for news.

Senior Account Manager, TSYS
Go even deeper with GlobalData Intelligence Center

Every Company Report we produce is powered by the GlobalData Intelligence Center.

Subscribing to our intelligence platform means you can monitor developments at ICT investment trends in the Middle East in real time.

  • Access a live ICT investment trends in the Middle East dashboard for 12 months, with up-to-the-minute insights.
  • Fuel your decision making with real-time deal coverage and media activity.
  • Turn insights on financials, deals, products and pipelines into powerful agents of commercial advantage.