ICT investment trends in Turkey; Enterprise ICT spending patterns through to the end of 2017

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According to Kable, the ICT market in Turkey is expected to grow at a CAGR of 3.5% during 2016-2020. The Turkish government is keen on promoting the ICT sector and has revealed its vision for 2023, the centennial foundation of the republic, with a target of increasing the ICT sector’s share in GDP from 2.9% to 8% and increasing the R&D expenditure to GDP ratio to 3% from 1%.

Scope

ICT investment trends in Turkey presents the findings from a survey of 105 Turkish enterprises regarding their Information & Communications Technology (ICT) investment trends. The survey investigates how Turkish enterprises currently allocate their ICT budgets across the core areas of enterprise ICT expenditure: hardware, software, IT services, and communications. The report illustrates the core technologies that enterprises are investing in, including IoT, cloud computing, security products, and enterprise applications. The survey also highlights the approach to purchasing technology adopted by enterprises in Turkey. Through Kable’s survey, the report aims to provide a better insight to ICT vendors and service providers when pitching their solutions to enterprises in Turkey.

In particular, it provides an in-depth analysis of the following:

– How ICT budgets are set to change in 2016 in terms of their overall size

– Allocation across the core elements of IT spend, including hardware, software, services, and communications

– Distribution of ICT Turkish Lira (TRY) in areas such as the networks, applications, service desk, and data centers

– Which ICT functions Turkish enterprises are interested in outsourcing

– Turkish enterprises’ investment priorities based on their budget allocations across core technology categories such as IoT, cloud computing, security products, and enterprise applications

– Factors that are influencing Turkish enterprises’ investments in each technology category

– How Turkish enterprises’ IT budgets are currently allocated across various segments within a technology category

– Turkish enterprises’ distribution of their ICT budget across various segments within a technology category

– Vendor satisfaction ratings for various core and advanced technology categories

– Insight into Turkish enterprises’ preferred buying approaches

– Business and IT objectives that Turkish enterprises are looking to achieve through their IT investment strategies

– Factors that are influencing Turkish enterprises’ decisions to select an ICT provider

Reasons to Buy

Understand how the Turkish enterprises ICT landscape is set to change in 2016 to prioritize your target market

Comprehend how ICT Turkish Lira (TRY) are being allocated by Turkish enterprises in specific geographies and size bands to improve your market penetration

Make effective business decisions by recognizing the opportunities within each of the core areas of ICT spend (hardware, software, IT services, and telecommunications)

Realign your sales initiatives by understanding the current strategic objectives of Turkish enterprises

Enhance your market segmentation with the included, detailed breakdown of opportunities within selected technology categories (IoT, cloud computing, security products, and enterprise applications)

Prioritize your focus areas by understanding which factors are influencing Turkish enterprises’ decisions when selecting an ICT provider

Understand the changes in customers’ priorities and identify the business and IT objectives that Turkish enterprises are looking to achieve through their ICT investment strategies

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Table of Contents

1 Trends in ICT budgets

1.1 Introduction

1.2 Survey demographics

1.3 ICT budget changes

1.4 ICT budget allocation by core technology area

1.4.1 Hardware budget breakdown

1.4.2 Software budget breakdowns

1.4.3 Third party IT services expenditure

1.4.4 Communications expenditure

1.4.5 Cloud computing budget

1.5 ICT budget allocation by function

1.6 Outsourced IT functions

2 ICT investment priorities and vendor satisfaction

2.1 Introduction . 22

2.1.1 Security product

2.1.2 Internet of Things (IoT)

2.1.3 Enterprise applications

2.1.4 Cloud computing

3 ICT procurement trends

3.1 Introduction

3.2 Business objectives influencing IT investment strategy

3.3 ICT provider selection

3.4 Key decision maker for purchasing technology

4 Summary

4.1 Turkish enterprises are investing in various ICT domains in 2016 to achieve competitiveness.

5 Appendix

5.1 Definitions

5.2 Further reading

5.3 Contact the authors

Table

N/A

Figures

Figure 1: Turkish enterprise ICT survey industry breakdown

Figure 2: Turkish enterprise ICT survey breakdown by size band (number of employees)

Figure 3: Recent and expected ICT budget changes among Turkish enterprises

Figure 4: Turkish enterprises’ (external) ICT budget allocation, 2015 and 2016

Figure 5: Turkish enterprises’ average hardware budget allocation

Figure 6: Average allocation of software budgets in Turkish enterprise market

Figure 7: Turkish enterprises’ average IT services budget allocation

Figure 8: Turkish enterprises’ average communications expenditure

Figure 9: Turkish enterprises’ average cloud computing budget allocation by technology

Figure 10: Turkish enterprises’ average cloud computing budget allocation by implementation type

Figure 11: Turkish enterprises’ ICT budget allocation by function, 2015 and 2016

Figure 12: Outsourced IT functions – Turkish enterprises’ current and future outsourcing priorities

Figure 13: Security products – Turkish enterprises’ current and future investment priorities

Figure 14: Security products – selected primary provider and vendor satisfaction among Turkish enterprises

Figure 15: IoT – Turkish enterprises’ current and future investment priorities

Figure 16: IoT – selected primary provider and vendor satisfaction among Turkish enterprises

Figure 17: Enterprise applications – Turkish enterprises’ current and future investment priorities

Figure 18: Enterprise applications – selected primary provider and vendor satisfaction among Turkish enterprises

Figure 19: Cloud computing – Turkish enterprises’ current and future investment priorities

Figure 20: Cloud computing – selected primary provider and vendor satisfaction among Turkish enterprises

Figure 21: Business objectives which influence Turkish enterprises' IT investment strategy

Figure 22: Factors influencing Turkish enterprises' decision to choose an ICT provider

Figure 23: Role of key entities in making ICT purchasing decisions

Frequently asked questions

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