Nykaa, India (Health and Beauty) Shoppers Profile, Market Share and Competitive Positioning

Pages: 20 Published: March 22, 2022 Report Code: GDVR521TR

Nykaa’s shoppers are mostly female (60.5%), but thanks to its wide range of men’s grooming products, the company also has a sizable male customer base.

Profile of retailer’s shopper base, key performance indicators, sales and market shares


– Nykaa’s wide range of products and influencer marketing strategies attract millennials

– Resurgence of social events has boosted revenue but increased costs have curbed profits

– Nykaa’s improvements to its digital shopping experience will help it fend off competitors

Reasons to Buy

– Gain a comprehensive knowledge on Nykaa's business and develop a competitive advantage

– Investigate current trends in the health & beauty market to identify the best opportunities to exploit

– Analysis of key players in the health & beauty segment in India

– Explore novel opportunities that will allow you to align your product offerings and strategies to meet demand by analyzing the key consumer and technology trends influencing the health & beauty markets

– Analyze the recommended actions to align your marketing strategies with the crucial trends influencing consumer behavior

– Analysis of key international players operating in India health & beauty market — including store counts and revenues that give you a competitive edge and identify opportunities to improve your market share

Key Players

Apollo Pharmacy
Reliance Fresh
Reliance Smart
Shopper's Stop
More Supermarket

Table of Contents

Table of Contents

Executive Summary

Retailer’s Shopper profile

Health & beauty shopper profile

Where Indian consumers buy health & beauty products

Retailers used for other categories

Retailer overview

Snapshot of proposition

Key performance metrics

Global sales split

Sales and market shares

Health & beauty market

Retailer’s market share

Top 10 retailers’ market share

Retailers’ share of shoppers

Market positioning map



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