India Sports Broadcasting Media (Television and Telecommunications) Landscape

India Sports Media Market Overview

The India telecom and pay-TV services market size was estimated at $40.0 billion in 2022 and is expected to witness a CAGR of more than 3% during the forecast period, supported by the mobile data and fixed broadband segments.

India Sports Broadcasting Media Market Outlook 2022-2027 ($ Billion)

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The India sports broadcasting media market research report provides an overview of the television and telecommunications market in relation to sports broadcasting in India today, with top-level data and detailed forecasts of key indicators up to 2027. The report analyses the television, mobile handset, and residential fixed-line broadband sectors, as well as a review of major sports media rights.

India Sports Broadcasting Media Market Broadcasters

The key broadcasters in the Indian sports broadcasting media market are Doordarshan, Sony Pictures Networks India (SPN), Disney Star, and Viacom18.

Doordarshan: It is the Indian public service television broadcaster and a part of Prasar Bharati, India’s largest public broadcasting agency. The launch of rival free-to-air channels and the growth of direct-to-home (DTH) satellite operators in rural markets has seen Doordarshan, once the sole channel in the country, lose its monopoly position and share of viewership. Doordarshan currently operates 36 satellite channels – six national free-to-air channels, including sports channel DD Sports, and a large network of free-to-air regional channels in various languages. Doordarshan also operates DD FreeDish, a free DTH service offering over 150 television channels, and the largest DTH platform in the country.

India Sports Broadcasting Media Market Analysis, by Broadcasters

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India Sports Broadcasting Media Market Segmentation by Sectors

The key sectors in the India sports broadcasting media industry are TV services, subscription video-on-demand (SVOD) services, mobile services, and fixed broadband services.

TV services: The television household penetration rate in India is low. Over the forecast period, the television household penetration will increase to more than 76% by 2027. However, total pay-TV subscriptions will decline by 2027. The decline in pay-TV subscriptions is attributed to rural customers churning out and migrating to free TV platforms, as well as urban customers shifting usage to streaming services.

SVOD services market: SVOD subscriptions in the country will increase significantly during 2022-2027 driven by the increasing availability of affordable high-speed mobile internet, and a steady rise in household penetration of fixed broadband services, particularly high-speed fiber-to-the-home/building (FTTH/B) services, which enable the consumption of high-bandwidth over-the-top (OTT) video content.

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India Sports Broadcasting Media Market - Competitive Landscape

Some of the leading players in the Indian sports broadcasting media market are Reliance Jio, Vodafone Idea, BSNL, TATA Play, and others. Reliance Jio led the mobile services market in 2022. It will maintain its leadership position in the market throughout 2027 with its continued 4G network expansions and 5G network development. The company test-launched its 5G services in select cities in October 2022 and plans to make it available across all towns and cities in the country by December 2023.

Reliance Jio also led the fixed broadband services market in 2022, followed by Airtel. Additionally, Tata Play, a joint venture between Tata Sons and Walt Disney, led the Indian pay-TV market in 2022. Its leadership position in the pay-TV market is supported by its strong foothold in the DTH segment.

India Sports Broadcasting Media Mobile Market Analysis by Players, 2022 (%)

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Segments Covered in the Report

India Sports Broadcasting Media Sectors Outlook

• TV Services
• SVOD Services
• Mobile Services
• Fixed Broadband Services

Scope

By the end of 2022, an estimated 143.9 million subscribers used pay-TV services in India, a decrease of 2.7 million from 2021.

India had an estimated 102.8 million subscription video-on-demand (SVOD) accounts at the end of 2022, an increase of 17.8 million or 20.9% from 2021.

Total mobile subscriptions in India reached an estimated 1.12 billion in 2022. Over the next five years, total mobile subscriptions will grow at a CAGR of 2.3% with mobile network operators (MNOs) adding a combined 132.6 million subscriptions.

Total fixed broadband lines will increase from 31.8 million in 2022 to 40.6 million by the end of 2027, thanks to consumer demand and government initiatives.

Key Highlights

Over the forecast period, total pay-TV subscriptions will continue to decline, due to rural customers churning out and migrating to free TV platforms, as well as urban customers shifting usage to streaming services.

SVOD subscriptions in the country will increase at a CAGR of 12.5% during 2022-2027, driven by the increasing availability of affordable high-speed mobile internet, and a steady rise in household penetration of fixed broadband services

The growth in mobile subscriptions will be mainly driven by the continuous rise in smartphone subscriptions, on the back of increasing 4G network coverage across the country and increasing availability of low-cost smartphones, and increasing M2M/IoT subscriptions supported by the roll out of 5G networks in cities throughout the country.

Rising demand for high-speed internet services to support work-from-home commitments and consumption of high-bandwidth streaming video services amongst consumers will drive India’s fixed broadband service market.

Reasons to Buy

• This Sports Broadcasting Media Report offers a thorough, forward-looking analysis of the Indian television and telecommunications markets, and service providers in a concise format to help executives build proactive and profitable growth strategies.
• Accompanying GlobalData’s Forecast products, the report examines the assumptions and drivers behind ongoing and upcoming trends in the Indian pay-TV, SVOD, mobile handset, and residential fixed broadband markets, including the evolution of service provider market shares.
• With 23 charts and tables, the report is designed for an executive-level audience, boasting presentation quality.