Indonesia Pasta & Noodles – Market Assessment and Forecasts to 2025
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The Indonesian pasta & noodles market was valued at $2.3 billion in 2020 and the market is projected to grow at a CAGR of more than 5% during the forecast period 2021-2025. In volume terms, the sector stood at over 1.5 billion kg in 2020 and the volume is expected to grow at a CAGR of more than 3% during the forecast period. Jakarta emerged as the largest pasta & noodles market in Indonesia, followed by Bekasi, Surabaya, Bandung, Jember, Medan, Tangerang, Semarang, and Pekan Baru. The pasta & noodles market in Semarang recorded the fastest growth during 2015-2020 while Jember recorded the slowest growth during the same period.
The Indonesian pasta & noodles sector accounted for a value share of 3.2% and 5.7%, respectively, in the global and Asia-Pacific markets in 2020. The value share of Indonesia in the global sector is expected to remain constant by 2025, while that in the Asia-Pacific market is expected to grow marginally. The volume share of Indonesia in the global and regional pasta & noodles sector is expected to increase by 2025.
Overview of Indonesia pasta & noodles market
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What are the market dynamics of the pasta & noodles market in Indonesia?
The distribution channels in the Indonesian pasta & noodles sector include convenience stores, hypermarkets & supermarkets, food & drinks specialists, e-retailers, cash & carries and warehouse clubs, dollar stores and others. The convenience stores is the leading distribution channel in the Indonesian pasta & noodles sector. It accounted for a value share of more than 70% of all the distribution channels followed by hypermarkets & supermarkets, and food & drinks specialists.
Dried & instant noodles is the most consolidated category in the Indonesian pasta & noodles sector, with the top three companies accounting for a combined value share of more than 80% in 2020. However, the top three companies in the dried pasta category accounted for a value share of nearly 70% which is below the average share of more than 75% across the categories.
Health & wellness attributes such as “food minus” and consumer benefits such as “weight & shape management” contributed the most towards growth of the health & wellness market in the Indonesian pasta & noodles sector during 2015-2020. In the Indonesian pasta & noodles sector, products with “food minus” attributes contributed around $4 million towards the growth of health & wellness market, during 2015-2020. Similarly, value sales of pasta & noodles products with “naturally healthy” product attributes also contributed over $2.5 million, during the same period. In the Indonesian pasta & noodles sector, products with “health management” consumer benefits also contributed around $4 million towards the growth of health & wellness market, during 2015-2020. Similarly, products with “general wellbeing” consumer benefits contributed over $2.5 million during the same period. In the dried & instant noodles category, products with health & wellness attributes had almost double the growth as that of products without health & wellness attributes, during 2015–2020.
The key pack materials in the Indonesian pasta & noodles sector include flexible packaging, rigid plastics, paper & board, and rigid metal. Flexible packaging is the leading material used in the Indonesian pasta & noodles sector, which accounted for a share of more than 90% in 2020, followed by rigid plastics, paper & board, and rigid metal.
What are the key categories of the Indonesian pasta & noodles market?
The key categories in the Indonesian pasta & noodles sector include ambient noodles, ambient pasta, chilled noodles, chilled pasta, dried & instant noodles, and dried pasta.
Dried & instant noodles was the largest category in both volume and value sales, in 2020 followed by dried pasta, and chilled noodles. The dried pasta category is forecast to register the fastest volume and value growth, during 2020-2025, followed by dried & instant noodles, and ambient pasta.
In terms of per capita consumption, dried & instant noodles led the Indonesian pasta & noodles sector in 2020, followed by dried pasta and chilled noodles. However, per capita consumption of ambient noodles, chilled pasta, and ambient pasta was lower in Indonesia compared to both the regional and global levels in the same year. Furthermore, per capita consumption of dried & instant noodles category was higher in Indonesia than at the global and regional levels.
Indonesian pasta & noodles market, key categories
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Which are the major companies in the Indonesian pasta & noodles market?
The leading companies in the Indonesian pasta & noodles market are include PT. Indofood CBP Sukses Makmur Tbk., Wings Corporation, Pt. Jakarana Tama, PT Mayora Indah, and Nissin Food Holdings Co., Ltd.
In terms of both value and volume, PT. Indofood CBP Sukses Makmur Tbk. was the leading company followed by Wings Corporation, and Pt. Jakarana Tama. PT. Indofood CBP Sukses Makmur Tbk. held a value share of more than 65% and a volume share of over 35%, in 2020.
Indonesian pasta & noodles market, key players
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Market report scope
Market Size (Year – 2020) | $2.3 billion |
Growth | CAGR >5% during 2021-2025 |
Key Companies | PT. Indofood CBP Sukses Makmur Tbk., Wings Corporation, Pt. Jakarana Tama, PT Mayora Indah, and Nissin Food Holdings Co., Ltd. |
Forecast period | 2021-2025 |
Key Categories | Ambient noodles, Ambient Pasta, Chilled Noodles, Chilled Pasta, Dried & Instant Noodles and Dried Pasta |
Scope
This report provides an overview of the Indonesian pasta & noodles sector. It provides:
- Per capita consumption of pasta & noodles was higher in Indonesia than on the global and regional level in 2020.
- Indonesian consumers prefer value-for-money products in the pasta & noodles sector.
- Convenience stores was the largest distribution channel in the Indonesian pasta & noodles sector.
- Flexible packaging is the most used pack material in the Indonesian pasta & noodles sector, followed by rigid plastics.
Reasons to Buy
- Identify high potential categories and explore further market opportunities based on detailed value and volume analysis.
- Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities.
- Gain an understanding of the total competitive landscape based on detailed company share analysis to plan effective market positioning.
- Our team of analysts have placed a significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion.
- The packaging analysis report helps manufacturers, in identifying the most commonly used packaging materials in the sector.
- Analysis on key macro-economic indicators such as real GDP, nominal GDP, consumer price index, household consumption expenditure, population (by age group, gender, rural-urban split, and employed people and unemployment rate. It also includes economic summary of the country along with labor market and demographic trends.
Wings Corporation
Pt. Jakarana Tama
PT Mayora Indah
Nissin Food Holdings Co. LTD
Table of Contents
Table
Figures
Frequently asked questions
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What was the market size of the Indonesian pasta & noodles market in 2020?
The market size of the Indonesian pasta & noodles market was valued at $2.3 billion in 2020.
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What is the growth rate of the Indonesian pasta & noodles market?
The Indonesian pasta & noodles market is expected to grow at a CAGR of more than 5% during 2021-2025.
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What are the key categories of the Indonesian pasta & noodles market?
The key categories in the Indonesian pasta & noodles market include ambient noodles, ambient pasta, chilled noodles, chilled pasta, dried & instant noodles, and dried pasta.
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Which are the major companies in the Indonesian pasta & noodles market?
The leading companies in the Indonesian pasta & noodles market includes PT. Indofood CBP Sukses Makmur Tbk., Wings Corporation, Pt. Jakarana Tama, PT Mayora Indah, and Nissin Food Holdings Co., Ltd.
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