Innovation in Sports – Report Bundle (6 Reports)

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Innovation in Sports Market Bundle Report Overview

‘A must for sports clubs to stay in the game by attracting and engaging fans in the modern era is to leverage technological innovations. Whether it’s tracking scores or increasing fan engagement, sensors are playing a key role in this. Digital fan engagement is also on the rise. Today’s stadiums are equipped with high-speed internet that allows fans to watch replays, player stats, live commentary, and more. With wearable techs, AI platforms, and virtual engagements, many sports teams have begun to increase their relevance across industries.’

As a part of this bundle, you will gain access to in-depth insights available in the following reports:

Report 1: Thematic Research – Wearable Tech in Sport

According to GlobalData forecasts, the wearable tech industry was worth $59bn in 2020 and will expand at a CAGR of almost 20% by 2030. The lion’s share of the growth will come from wearables and smartwatches, while fitness trackers’ popularity will wane due to their limited capabilities. Other segments such as smart clothing, augmented (AR) headsets, virtual reality (VR) headsets, and smart glasses are still in the early stages of development. The enterprise adoption of wearable tech is accelerating, with notable activity in the healthcare, logistics, insurance, fintech, and defense markets. Many sports teams have begun seeing the benefits of it wearable devices to increase their relevance across industries. Every sports team and athlete have a responsibility to gain a competitive edge in some way, as success will ultimately lead to greater profits and more lucrative remunerations.

Report 2: Thematic Research: Artificial Intelligence (AI) in Sport

Most fans use online platforms to keep up to date with their favorite sports and athletes through online news and stats. AI technology helps in the distribution of content between AI-enabled cloud service providers and sports companies. Sports companies rent AI as a service (AIaaS) platforms from tech vendors to help manage data to improve the fan experience. However, in-game uses of technology such as virtual referees and instant replays, while popular in certain sports, are limited to date. It needs to be demonstrably more accurate than a human and not compromise a game’s excitement. Those with established AI providers will continue to invest in this area, and those sports with no prior use cases will use it predominantly to enhance their online platforms.

Report 3: Thematic Research: Augmented Reality in Sport Update

AR adoption will primarily involve broadcasting, fan experiences, and gaming. AR graphics in broadcasting creates a more engaging and insightful analysis of events, while AR on personal devices is a novel marketing introduction that increases fan engagement. Tech companies partner with sports federations to improve infrastructure, connectivity, and technological capabilities and thus, advance AR in sports. AR can also be used to analyze training footage and match recordings to improve performance. AR even helps in tactical decision-making by sports teams.

AR Value Chain, by Components

Report 4: Thematic Research: Blockchain in Sport

Sport is always looking for ways to generate more revenue, and the cryptocurrency boom in 2021 has provided the industry with ample opportunity. The size of sponsorship deals being struck between sports teams and leagues with crypto firms increased massively in 2021 and is unlikely to slow down over the next few years. COVID-19 has encouraged sports to look at different angles of monetization, items including fan tokens and digital collectibles. Brands are exploring new ways to secure trust due to growing consumer concerns regarding product authenticity and sustainability. Blockchain provides a way to convince consumers of the authenticity of their products, mitigating the risk of counterfeit products. This is of particular interest for luxury goods, with brands like LVMH, Lamborghini, and De Beers, which are implementing blockchain to add ensure authenticity value to products. However, every industry rife with counterfeiting, from sports ticketing to drugs, is in dire need of a secure and transparent ledger.

Report 5: Thematic Research: Sport and Esports

Esports is the fastest-growing theme in the gaming sector. Although esports currently caters to a fairly niche audience, organized multiplayer video game competitions have enjoyed spectacular growth over the last decade. It should be taken into account though that the vast majority of esports events involve PCs. However, competitive gaming using mobile devices will become increasingly popular, particularly as chip developments continue to make smartphones faster and more powerful. To tap into this market, developers are producing so-called ‘lite’ versions of game apps, which can be played on most devices, regardless of technical specifications. The COVID-19 pandemic has hurt traditional sporting events. To keep in touch with fans online and to engage with the audience, prominent sports clubs, leagues, and celebrities have taken to esports. For instance, the Premier League held a FIFA tournament amongst some of its top players, while Formula One launched its Virtual Grand Prix, in which professional drivers could compete as replacements for canceled races.

Report 6: Thematic Research: Sports Video Streaming and OTT

The rise of the internet and streaming platforms has changed the way fans view sports. While many of the older generations still prefer viewing live at stadiums, many younger fans are now inclined to view from home on multiple screens, to keep up with their diverse taste. The strategy that many major sports leagues and teams employ nowadays is to win over new fans across the globe, broadening their appeal and trying to increase the number of potential business opportunities. While brands such as Amazon were initially focused on film/TV content for their streaming platform, they have made significant headway in recent years in securing sports rights. The company has managed to secure significant rights deals with the Premier League and NFL and will be looking to expand its share of the sports rights market even further in the coming years. It remains to be seen how the sports rights market will progress in the coming years, with many traditional broadcasters likely moving in favor of setting up their own streaming platforms to remain competitive in the market.

Thematic Research - Wearable Tech in Sport

  • Apple

  • Xiaomi

  • Catapult Sports

  • Garmin

  • Poly

  • Qualcomm

  • Sony

  • STATSports

  • Vuzix

  • Samsung Electronics


Thematic Research: Artificial Intelligence (AI) in Sport

  • Amazon

  • IBM

  • Alphabet

  • Hawk-Eye Innovations

  • Acronis

  • Formula 1

  • Airspeeder

  • Tencent (Riot Games)

  • MLB

  • NFL

  • NBA

  • AETLC

  • USTA


Thematic Research: Augmented Reality in Sport 2022 Update

  • BT Sport

  • Bundesliga

  • Dallas Cowboys

  • Manchester City Football Club

  • Mumbai Indians

  • National Basketball Association (NBA)

  • National Football League (NFL)

  • National Hockey League (NHL)

  • Sky Sports

  • US Golf Association (USGA)


Thematic Research: Blockchain in Sport

  • Accenture

  • Wipro

  • Infosys

  • EY

  • Ethereum

  • Hyperledger

  • R3

  • ConsenSys


Thematic Research: Sport and Esports

  • Activision Blizzard

  • Cloud9

  • Amazon

  • Modern Times Group

  • Team SoloMid

  • Microsoft

  • Tencent

  • Valve

  • Walt Disney


Thematic Research: Sport Video Streaming and OTT

  • Amazon

  • DAZN

  • Eleven Sports

  • Eurosport

  • HBO

  • NBC

  • Sky


Table of Contents

Thematic Research – Wearable Tech in Sport

Executive summary – Brief overview of the wearable technology theme  

Players – List of leaders and business challenges across the wearable technology value chain 

Technology briefing – Comprehension of wearable technology and its categories         

Trends – Main trends shaping the wearable technology theme    

  • Technology trends
  • Industry trends
  • Macroeconomic trends

Industry analysis – Market-related data and insights within the wearable technology theme          

  • Market size and growth forecasts
  • Applications of wearable tech in sport
  • Timeline

Value chain – Detailed information on GlobalData defined wearable technology value chain

  • Device layer
  • App layer

Companies – List of leading companies and their competitive positions in the wearable technology theme

Further reading

| Our thematic research methodology  

| About GlobalData      

| Contact Us     

Thematic Research: Artificial Intelligence (AI) in Sport 

Executive Summary – Brief overview of the AI theme in the sport sector

AI Value Chain – Detailed information on GlobalData defined AI value chain

  • Machine Learning
  • Data Science
  • Conversational Platforms
  • Computer Vision
  • AI Chips
  • Smart Robots
  • Context-Aware Computing

Sport Challenges – Future of sport

The Impact of AI on Sport – Areas of AI where market players should focus

Case Studies – Examples highlighting the use of AI within sport

Market Size and Growth Forecasts – Market-related data and insights

Mergers And Acquisitions – AI-related acquisition targets

AI Timeline –The AI story

Companies – List of leading companies and their competitive positions in the AI theme

  • Leading AI Adopters in Sport
  • Leading AI Vendors
  • Specialist AI Vendors in Sport

Glossary

Further Reading

Our Thematic Research Methodology

About GlobalData

Contact Us

Thematic Research: Augmented Reality in Sport 2022 Update 

Executive Summary – Brief overview of the Augmented Reality theme in sport sector

Players – Leaders in the AR theme in sport

Technology Briefing –

Trends – Main trends shaping the AR theme over the next 12 to 24 months

  • Technology Trends
  • Macroeconomic Trends
  • Regulatory Trends
  • Media Trends

Industry Analysis – AR market-related data and insights

  • Market Size and Growth Forecasts
  • Competitive Analysis
  • Patent Trends
  • Company Filings Trends
  • Impact On Sport
  • Use Cases
  • Mergers And Acquisitions
  • Timeline

Value Chain – Detailed information on GlobalData defined Augmented Reality value chain         

  • Semiconductors
  • Components
  • Devices
  • Platforms
  • Apps And Content

Companies – List of leading companies and their competitive positions in the Augmented Reality theme

Glossary

Further Reading

Our Thematic Research Methodology

About GlobalData 

Contact Us 

Thematic Research: Blockchain in Sport

Executive Summary – Brief overview of Blockchain theme

Players List of leaders and business challenges across the Blockchain value chain

Technology Briefing

Trends – Comprehension of the Blockchain theme over the next 12 to 24 months

  • Technology trends
  • Macroeconomic trends
  • Regulatory trends
  • Use case trends

Industry Analysis – Blockchain in Sport market-related data and insights

  • Market Size and Growth Forecasts
  • Mergers and Acquisitions
  • Timeline

Value Chain – GlobalData’s value chain framework providing an overview of Blockchain theme

  • Blockchain Infrastructure
  • Blockchain Protocols
  • P2P Networks
  • Blockchain Components
  • Blockchain Applications
  • Blockchain Services

Companies – List of leading companies and their competitive positions in the Blockchain theme

  • Public Companies
  • Private Companies

Glossary

Further Reading

Our Thematic Research Methodology

About GlobalData

Contact Us

Thematic Research: Sport and Esports

Executive Summary – Brief overview of the sports and esports theme

Players – List of leaders and business challenges across the sports and esports value chain

Thematic Briefing – Comprehension of sports and esports and its categories

Trends – Main trends shaping the Sports and esports theme 

  • Technology Trends
  • Macroeconomic Trends
  • Regulatory Trends

Industry Analysis – Market-related data and insights within the sports and esports theme

  • Competitive Analysis
  • Timeline

Value Chain – Detailed information on GlobalData defined sports and esports value chain

  • Games
  • Events
  • Teams And Players
  • Channels
  • Sponsorship And Investment
  • End Users

Companies – List of leading companies and their competitive positions in the sports and esports theme

Further Reading

Our Thematic Research Methodology

About GlobalData

Contact Us

Thematic Research: Sport Video Streaming and OTT 

Executive Summary – Brief overview of the video streaming and OTT theme in sport

Players – List of leaders and business challenges across the video streaming and OTT value chain

Thematic Briefing – Comprehension of video streaming and OTT and its categories

Trends – Main trends shaping the Video streaming and OTT theme 

  • Technology Trends
  • Industry Trends

Industry Analysis – Market-related data and insights within the video streaming and OTT theme

  • Market Size and Growth Forecasts
  • Timeline

Value Chain – Detailed information on GlobalData defined video streaming and OTT value chain

  • Sporting Events

Companies – List of leading companies and their competitive positions in the video streaming and OTT theme

Further Reading

Our Thematic Research Methodology

About GlobalData

Contact Us

Frequently asked questions

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