Insight Report: Mobile Point of Sale – Global Market Size, Composition, Trends and Outlook
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Mobile point of sale (mPOS) consists of technology that accepts face-to-face card payments through smartphones or tablets. It typically includes a card reader, and supporting software, that connects to a mobile device through a socket or Bluetooth. Most EMV devices also include a PIN pad. Moreover, some mPOS products have evolved into sophisticated sales systems which support multiple processes through the same application.
There are multiple operational models in the mPOS industry, and in some cases the models overlap. GlobalData has classified the models into three major categories: mPOS payment service providers (PSPs), integrators and developers.
mPOS has been a focus of cards and payments industry experts since the beginning of the decade. The technology has the potential to expand card acceptance among small merchants, and improve the efficiency of established merchants. Six years after Square launched its first card reader, however, numerous mPOS businesses worldwide are still fighting to break even. The global mPOS market is still very small.
What is the key advantage of mPOS? How will merchants of all sizes be able to benefit from mPOS as a result of the implementation of cloud computing in offering added value services?? What will be the implications of this?
Scope
• Analysis of the evolution of mPOS in the payments system
• An analysis of the key challenges faced by small and established merchants in the adoption of mPOS
• A spotlight on the initiatives taken by merchants to incorporate mPOS into their business models
• Detail of different business models in the mPOS industry
• An examination of whether the mPOS hype in Silicon Valley is sustainable
• A regional analysis of current mPOS adoption
• An analysis of the role of EMV migration in driving the mPOS adoption
• Detail on the future prospects for mPOS adoption including a consideration of its sustainability
• Insight on the growth drivers and barriers to adoption in mature and emerging markets, with an analysis of their key differences
• An assessment of the potential boost to mPOS adoption due to implementation of NFC technology
Key Highlights
What is the advantage of mPOS compared to conventional POS? How has the technology behind mPOS changed with the implementation of EMV standard?
Why is mPOS in a number of countries less attractive to micro merchants?
What market penetration has mPOS achieved in different regions in terms of transaction value and active devices?
Which characteristics make mPOS more flexible than conventional POS? How does mPOS better enable retailers to adapt to changing demand from their clients and a new business environment?
Why can mPOS customization sometimes be less appealing for large merchants?
Reasons to Buy
• Take key strategic decisions through insights on the impact of mPOS on the global payments industry
• Investigate which mPOS operating models are utilized in the industry and develop cost effective sales and marketing strategies
• Identify regions that are falling behind in the deployment of mPOS and those that are more advanced; target those markets which best suit your value proposition
• Gain deeper insight into the drivers behind mPOS adoption in addition to barriers to success; better position yourself to grow your market share
• Assess the impact of EMV migration on the mPOS industry and determine how a mass adoption of the technology may impact your revenue growth
iZettle
SumUp
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VeriFone Systems
Miura Systems Ltd
Pax Technology
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