Insurance Competitor Profile: Sainsbury’s
Sainsbury’s Bank was the 20th most selected insurance brand for home insurance, according to our 2015 General Insurance Consumer Survey, while it was only 29th most popular for car insurance. Sainsbury’s Bank’s insurance advertising has declined quite dramatically in the last couple of years.
Verdict Financial’s “Insurance Competitor Profile: Sainsbury’s” explores Sainsbury’s brand power within the context of Sainsbury’s Bank and looks at the strengths, weaknesses, opportunities, and threats found within Sainsbury’s insurance business.
Reasons to Buy
Gather insight into where Sainsbury’s Bank is performing strongest by insurance product and purchasing method.
Identify the comparative strengths and weaknesses of Sainsbury’s insurance business and the opportunities or threats emerging as a result.
Home Retail Group
Bank of Scotland
UK Insurance Ltd
Direct Line Group
Table of Contents
Sainsbury’s: A Snapshot
Marketing & Strategy
List of Tables
List of Figures
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