Internet of Things (IoT) in Media – Thematic Intelligence

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Internet of Things (IoT) in Media Thematic Report Overview

The Internet of Things (IoT) refers to the use of connected sensors and actuators to control and monitor the environment, the things that move within it, and the people that act within it. IoT remains invaluable for media as it can be used for connecting devices and collecting user data to create more customized and engaging experiences, cut costs, and enhance the efficiency of operations.

The Internet of Things (IoT) in Media thematic intelligence report assesses how IoT, combined with other emerging technologies, can be used across the media value chain. It provides an overview of the current landscape, as well as key players while also highlighting opportunities for the use of IoT in the future. The report provides an industry-specific analysis based on GlobalData databases and surveys.

Report Pages 62
Regions Covered Global
Value Chain ·        Physical Layer

·        Connectivity Layer

·        Data Layer

·        Apps Layer

·        Services Layer

Leading Adopters ·        Apple

·        Baidu

·        Meta

Specialist IoT Vendors ·        Altoros

·        Clovity

·        Freeway

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IoT in Media – Industry Analysis

Enterprise IoT market revenues across all sectors are headed for strong growth, during the forecast period. IoT software is predicted to have the best-performing growth. However, the IoT hardware segment is forecast to have the highest revenue in 2027 while recording the lowest CAGR during 2022-2027 across IoT hardware, IoT software, and IoT services.

Global IoT Revenue in Media, 2019-2027 ($ Billion)

Global IoT Revenue in Media, 2019-2027 ($ Billion)

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IoT in Media - Value Chain Analysis

The IoT value chain is split into five layers: physical, connectivity, data, apps, and services.

Physical layer: This layer can be further subdivided into connected things, cameras and lenses, sensors and microcontrollers, and microprocessors. Most connected devices such as smartphones, tablets, and laptops have a physical dimension controlled by humans. In the IoT, most connected things are run by other connected things. For manufacturers of other devices such as washing machines, door locks, and light bulbs, among others, the challenge is whether they can retain the bulk of the added value during the transition to IoT. Their use of the data collected by various embedded chips, sensors, antennae, and beacons is also in question. Some industry profits will likely be siphoned out by technology companies that increasingly provide IoT solutions as a service.

IoT Value Chain Analysis

IoT Value Chain Analysis

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Leading IoT Adopters

A few of the leading media companies currently deploying IoT are:

  • Apple
  • Baidu
  • Meta

Specialist IoT Vendors

A few of the specialist IoT vendors in the media sector are:

  • Altoros
  • Clovity
  • Freeway

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Music, Film, and TV Sector Scorecard

At GlobalData, we use a scorecard approach to predict tomorrow’s leading companies within each sector. Our sector scorecard has three screens – a thematic screen, a valuation screen, and a risk screen.

The thematic screen ranks companies based on overall leadership in the 10 themes that matter most to their industry, generating a leading indicator of future performance.

The valuation screen ranks our universe of companies within a sector based on selected valuation metrics.

The risk screen ranks companies within a particular sector based on overall investment risk.

Music, Film, and TV Sector Scorecard – Thematic Screen

Music, Film, and TV Sector Scorecard – Thematic Screen

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The sector scorecards also include:

  • Advertising sector scorecard
  • Gaming sector scorecard


This report provides a detailed guideline on how IoT can be used in the media industry. It also outlines signals for IoT in the media industry and the leading IoT adopters and specialist vendors in the sector.

Key Highlights

Forecasts reveal that IoT use in media is set to increase as according to GlobalData, IoT revenue in the media industry will grow with a CAGR of approximately 14% between 2022 and 2027. IoT has the potential to help media companies with some of the major challenges of the sector including information overload, inflation, the cookieless future ahead, and intense competition. Evidence suggests that IoT will be a crucial investment area for media companies when it comes to connectivity, data, and app layers to boost efficiency and user experience.

Reasons to Buy

  • This report provides a detailed guideline on how IoT can be used in the media industry. IoT is among the most important inventions of the century. GlobalData’s Tech Sentiment Poll Q3 2023 divulged that three out of five respondents believed that IoT would disrupt their industry, either significantly or slightly.
  • The report also outlines signals for IoT in the media industry and the leading IoT adopters and specialist vendors in the sector.

Advanced Info Service
DISH Network
Deutsche Telekom
Epic Games
Guardian Media Group
Integra Sources
,Magic Leap
McGraw Hill
Oxford University Press
Paramount Global
Samsung Electronics
Sirius XM
Thomson Reuters
Warner Bros Discovery
Walt Disney
Wolters Kluwer

Table of Contents

  • 1. Executive Summary
  • 2. Players
  • 3. Media Sector Challenges
  • 4. The Impact of IoT on Media
  • 5. Case Studies
  • 6. Market Size and Growth Forecasts
  • 7. Signals
  • 8. Mergers and Acquisitions

    • 8.1. Patent trends
    • 8.2. Company filing trends
    • 8.3. Hiring trends

  • 9. IoT Value Chain

    • 9.1. Physical layer
    • 9.2. Connectivity layer
    • 9.3. Data layer
    • 9.4. App layer
    • 9.5. Services layer

  • 10. Companies

    • 10.1. Leading IoT adopters in media
    • 10.2. Specialist IoT vendors in media

  • 11. Sector Scorecards

    • 11.1. Music, film, and TV sector scorecard
    • 11.2. Advertising sector scorecard
    • 11.3. Gaming sector scorecard

  • 12. Glossary
  • 13. Further Reading
  • 14. Our Thematic Research Methodology
  • 15. About GlobalData
  • 16. Contact Us

Frequently asked questions

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