Internet of Things (IoT) in Travel and Tourism – Thematic Intelligence
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Internet of Things (IoT) in Travel and Tourism Thematic Report Overview
The Internet of Things (IoT) has strongly influenced digitalization in the travel and tourism industry. The COVID-19 pandemic brought key IoT use cases to the attention of the travel and tourism industry. The deployment of IoT is further expected to address the ESG challenges across travel and tourism sector. For instance, IoT can address ESG concerns in a host of ways from sensor-enabled smart lighting and thermostats that monitor and adjust the environment of lodgings to improve energy efficiency to IoT-enabled smart buildings that integrate energy-efficient technology throughout cities. IoT can even assist in the burden of overtourism and the preservation of heritage sites and physical environments. Thus, IoT is an essential investment for travel and tourism companies in combatting climate change.
This thematic report provides an overview of the impact IoT has on the travel and tourism sector and the challenges it can help to address. The report further recommends how travel and tourism companies can deploy IoT solutions and where they should invest to stay ahead of this disruptive technology. Several case studies are included in this report to analyze the multiple ways travel and tourism companies have used IoT thus far. The report also features alternative datasets to highlight the impact of IoT.
Market Size (2027) | $28 billion |
Key IoT Value Chain Components | · Physical Layer
· Connectivity Layer · Data Layer · App Layer · Services Layer |
Leading IoT Adopters in Travel and Tourism | · Air France KLM
· Carnival Cruise Line · Hilton Worldwide · Royal Caribbean Cruises · Walt Disney |
Specialist IoT Adopters in Travel and Tourism | · Airbus
· Astronics · Copeland · SES-imagotag · TraceSafe Technologies |
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IoT in Travel and Tourism Sector – Impact Analysis
IoT when combined with other emerging technologies, such as AI, 5G, and cloud computing can offer various benefits in the travel and tourism sector including increased operational efficiency, reduced costs, improved decision-making, and enhanced customer experience.
Reduced Costs: Greater automation reduces the need for workers or simply makes the workforce more efficient, resulting in cost savings. For example, IoT in the travel and tourism sector can create personalized experiences for consumers, such as in their hotel rooms, without the assistance of staff members. Travelers can control appliances or services through a centralized device, such as a tablet or mobile application or companies can use IoT sensors to store customer preferences and automatically apply them. With the help of IoT, this personalization can occur without the need for extra staff thus reducing overall costs for travel and tourism companies.
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IoT in the Travel and Tourism Sector - Industry Analysis
The enterprise spending on IoT across the travel and leisure sector is set to experience steady growth over the next few years. The IoT market by software, services, and hardware spending with the total set to reach $28 billion by 2027. IoT software will dominate over the coming years and the IoT software market in travel and leisure is expected to expand at a CAGR of more than 16% between 2022 and 2027.
The report also covers –
- Case Studies
- IoT use for airlines
- IoT use at airports
- IoT use in lodgings
- IoT use in cruises
- IoT use for attraction operators
- Signals
- Patent trends
- Company filing trends
- Hiring trends
IoT in the Travel and Tourism Industry Analysis
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IoT Value Chain Analysis
The key components in the IoT value chain analysis are the physical layer, the connectivity layer, the data layer, the app layer, and the services layer. These layers are logically discrete, although large-scale IoT use cases will likely blur these logical boundaries. For example, while there will continue to be an identifiable data layer towards the top of the stack, a growing proportion of the data processing occurs within and at the edge of the network.
Physical Layer: Today, most connected devices—such as smartphones, tablets, and laptops—have a physical dimension controlled by humans. In the IoT, most connected things will be run by other connected things. For manufacturers of washing machines, door locks, light bulbs, aircraft engines, or cars, the key question is not whether their things should be connected to the internet—that is a given. Instead, the challenge is whether they can retain the bulk of the added value during the transition to IoT and how they can use the data collected by various embedded chips, sensors, antennae, and beacons. Some industry profits will likely be siphoned out by technology companies that increasingly provide IoT solutions as a service.
IoT Value Chain Analysis
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IoT in the Travel and Tourism Sector – Competitive Landscape
The key companies making their market in the IoT in the travel and tourism sector are –
Leading IoT Adopters in Travel and Tourism: Air France KLM, Carnival Cruise Line, Hilton Worldwide, Royal Caribbean Cruises, and Walt Disney are some of the leading IoT adopters in the travel and tourism sector.
Specialist IoT Adopters in Travel and Tourism: Airbus, Astronics, Copeland (previously Verdant Environmental Technologies), SES-imagotag, and TraceSafe Technologies are some of the leading specialist IoT adopters in the travel and tourism sector.
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Scope
This thematic report provides an overview of the impact IoT has on the travel and tourism sector and the challenges it can help to address. The report further recommends how travel and tourism companies can deploy IoT solutions and where they should invest to stay ahead of this disruptive technology.
Several case studies are included in this report to analyze the multiple ways travel and tourism companies have used IoT thus far. The report also features alternative datasets to highlight the impact of IoT.
Key Highlights
IoT is essential to digitalization in travel and tourism. Airlines, for example, can deploy the predictive maintenance capabilities of IoT systems to reduce the cost and downtime of aircraft repairs. This is just one of the many transformative use cases of IoT with this emerging technology ready to be employed across the travel and tourism value chain, for example, to manage crowds at popular attraction sites, personalize hotel stays, simplify airport navigation, and much more.
IoT can also assist in travel and tourism companies addressing ESG challenges. In the last decade, COVID-19 appeared as the top existential threat to the travel and tourism industry, but as companies recover, the challenge of ESG has returned to center stage. IoT can address ESG concerns in a host of ways from sensor-enabled smart lighting and thermostats that monitor and adjust the environment of lodgings to improve energy efficiency to IoT-enabled smart buildings that integrate energy-efficient technology throughout cities.
Reasons to Buy
- Understand the current IoT trends within the travel and tourism industry and the role IoT solution could play in the daily operations of your business.
- Assess how travel and tourism companies such airlines, cruise operators, and lodging providers, for example, are utilizing IoT.
- GlobalData’s thematic research ecosystem is a single, integrated global research platform that provides an easy-to-use framework for tracking all themes across all companies in all sectors. It has a proven track record of identifying the important themes early, enabling companies to make the right investments ahead of the competition, and secure that all-important competitive advantage.
- All across the travel and tourism supply chain, now have an opportunity to capitalize on IoT, and there are notable examples of this. Therefore, all should buy this report to fully understand how this theme will continue to be impactful in the future travel landscape.
Accenture
Accton
Actifio
ADT
Air France KLM
Airbus
Akamai
Alarm.com
Alibaba
Alphabet
Alps Electric
Alteryx
Altibase
Amazon
Ambarella
AMD
AMS
Analog Devices
Apple
Arcadia Data
Arista Networks
Arm
Armis
Arup
Astronics
AT&T
Atkins
Atos
Attivio
Audi
BAE Systems
Baidu
Bentley Systems
Bharti Airtel
BigPanda
Black & Veatch
BMC Software
BMW
Boeing
Bosch
Broadcom
BT Group
C3.ai
Canon
Capgemini
Carnival Cruise Line
Celestica
Check Point Software
Chicony
China Mobile
China Telecom
China Unicom
Ciena
Cisco
Citrix Systems
Cloudera
Cognex
Cognizant
Comcast
Continental
Control4
Copeland
Couchbase
CrowdStrike
Daimler
Darktrace
Dassault Systèmes
Data Virtuality
Dataiku
Datameer
DataRobot
DataStax
DataTorrent
DataVirtuality
Dell Technologies
Deloitte
Delphix
Delta Air Lines
Denodo Technologies
Denso
Deutsche Telekom
Didi Chuxing
DJI
Domo
Dundas
DXC Technologies
EasyJet
EnterpriseDB
Envira IoT
Equinix
Ericsson
Exago
Exasol
Exeros Technologies
Extreme Networks
F5 Networks
FICO
FireEye
Floow
Flughafen Zurich
Fortinet
Fujifilm
Fujitsu
Gafcon
Garmin
GE
Geely
Genpact
Geotab
Goertek
GoPro
Groupe ADP
HCL Technologies
Heathrow Airport
Here Technologies
Hikvision
Hilton Worldwide
Hitachi
Hitachi Vantara
Holitech Technology
HollySys
Honeywell
Honeywell
HPE
HTC
Huawei
Hyatt Hotels
IBM
iFlytek
InetSoft
Infineon
Infor
Informatica
Information Builders
Infosys
INRIX
Inspur
Intel
JD.com
JetBlue
Juniper Networks
Kakao
Kanematsu
KDDI
Keboola
Keyence
KNIME
Knowles
Konica Minolta
KT
Kyvos
Largan Precision
Leadspace
Lenovo
LG Electronics
LG Innotek
Libelium
Link Labs
Lite-On
Lockheed Martin
Lumen Technologies
Lytx
MapR (HPE)
MarkLogic
Marriott International
McAfee
McKinsey
MediaTek
Melia
Microchip
Microsoft
MicroStrategy
Minor Hotels
MiTAC
Mix Telematics
Mobileye
Mobvoi
MongoDB
Mott McDonald
Murata
Naver
NetApp
Netgear
Nikon
Nippon Ceramic
Nokia
Northrop Grumman
NTT
Nutanix
Nvidia
NXP
Okta
OnStar
OpenText
Oracle
Orange
OYO Rooms
Palantir
Palantir Technologies
Palo Alto Networks
Panasonic
Panoply
Percona
Plantronics
Port Authority of New York And New Jersey
PostgreSQL
Precisely
Progress Software
PTC
Pure Storage
PwC
Pyramid Analytics
Qlik
Qorvo
Q-Tech
Qualcomm
Quanta Cloud Technology
Rackspace Technologies
Rakuten
Rapid Insight
RapidMiner
Redis Labs
Renesas
Ricoh
Rockwell Automation
Rohm
Rokid
Royal Caribbean Cruises
Royal Schiphol Group
Rstudio
Ryanair
SAIC Motors
Salesforce
Samsara
Samsung Electronics
SAP
SAS
Scality
Schneider Electric
Securonix
Seiko Epson
Sensata
SES-Imagotag
Siemens
Simility (PayPal)
SingTel
Sisense
SK Telekom
Skyworks
Snowflake
Softbank
Software AG
Sonos
Sony
Splunk
STMicroelectronics
Sunny Optical
Surbana Jurong
Talend
Tata Communicationss
Tata Motors
TCS
TDK
TE Connectivity
Telefónica
Telstra
Tencent
Teradata
Tesla
Texas Instruments
Thales
ThoughtSpot
TIBCO
Toshiba
Toyota
TraceSafe Technologies
Trend Micro
Tsinghua Unigroup
TSMC
Uber
Ubiquiti
Under Armor
Vdoo
Verizon
Vivotek
VMware
Vodafone
VoltDB
Vuzix
VW
Walt Disney
Webfleet Solutions
Wipro
Workato
Xiaomi
Xilinx
Yandex
ZTE.
Table of Contents
Frequently asked questions
-
What will be the IoT market size in the travel and tourism sector by 2027?
The IoT market by software, services, and hardware spending with the total set to reach $28 billion by 2027.
-
Which are the key IoT value chain components?
The key components in the IoT value chain analysis are the physical layer, the connectivity layer, the data layer, the app layer, and the services layer.
-
Which are the leading IoT adopters in the travel and tourism sector?
Air France KLM, Carnival Cruise Line, Hilton Worldwide, Royal Caribbean Cruises, and Walt Disney are some of the leading IoT adopters in the travel and tourism sector.
-
Which are the specialist IoT adopters in the travel and tourism sector?
Airbus, Astronics, Copeland (previously Verdant Environmental Technologies), SES-imagotag, and TraceSafe Technologies are some of the leading specialist IoT adopters in the travel and tourism sector.

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