Italy Apparel Market Size and Trend Analysis by Category, Retail Channel, Supply Chain, Consumer Attitudes, Brands and Forecast to 2027

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Italy Apparel Market Report Overview

The Italy apparel market size was valued at EUR62.1 billion in 2022. The market will grow at a CAGR of more than 3% during 2022-2027. The Italy apparel market report offers data that showcase the trends in the market and sectors by value and volume. It also reveals the brand leaders by market share in 2022 in each of the categories as well as the entire apparel market of Italy.

Italy Apparel Market Outlook 2022-2027 (EUR Billion)

Italy Apparel Market Outlook 2022-2027 (EUR Billion)

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This Italy apparel market research report provides historical and forecast period data for total apparel sales in Italy. This report offers a detailed analysis of the market with the impact of recent events on customer shopping behavior, key apparel retailers, and sectors.

Market Size (2022) EUR62.1 Billion
CAGR (2022-2027) >3%
Forecast Period 2023-2027
Historical Period 2017-2022
Key Categories ·        Clothing

·        Accessories

·        Footwear

Key Brands ·        Nike

·        H&M

·        Adidas

·        Shein

·        Zara

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Italy Apparel Market Drivers

The resilience of luxury brands is one of the key drivers of the growth of the apparel market in Italy. Luxury shoppers are proving highly resilient amid current inflationary pressures owing to their high disposable incomes and will continue to shop more in the next couple of years. However, many other consumers must limit their spending on apparel as a knock-on effect of high inflation in 2023. Italy has the biggest luxury market in Europe, and the luxury segment’s share of total apparel spend in Italy is set to grow significantly from 2022 to 2027. The rise in spending by domestic shoppers and tourists in fashion destinations such as Milan, Rome, and Florence is primarily driving the market growth. Also, Italy is renowned for housing top designer brands such as Gucci and Prada, which further attracts luxury shoppers.

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Italy Apparel Market Segmentation by Categories

The clothing category dominated the Italy apparel market in 2022.

The key categories of the Italy apparel market are clothing, accessories, and footwear. Womenswear, menswear, and childrenswear are the key sub-categories of the clothing category. Womenswear sales in Italy rose in 2022, boosted by a return to more fashionable styles as social events resumed.

The skirts and swimwear segments are positioned to achieve the strongest CAGR between 2022 and 2027. The skirts segment was negatively impacted during the pandemic years due to casualization. However, the return of social events as well as a switch from a preference to dresses in 2022 has been boosting the demand for skirts. On the other hand, swimwear will benefit from the prioritization of holidays after years of travel restrictions and increased value on shopping and travel experiences.

Italy Apparel Market Analysis by Categories, 2022 (%)

Italy Apparel Market Analysis by Categories, 2022 (%)

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Italy Apparel Market – Competitive Landscape

The key brands in the Italy apparel market are:

  • Nike
  • Zara
  • H&M
  • Adidas
  • Shein

In 2022, Nike led the Italy apparel market, and is a mass market player. Nike has been able to maintain its leading position, especially in the sportswear and athleisure segments owing to their increased demand. The brand’s growth spurt is attributed to its outperforming style credentials and innovative products, which not only retain loyal consumers but also attract new ones.

The report provides a market positioning map of the other top 10 brands for 2022.

Italy Apparel Market Analysis by Brands, 2022 (%)

Italy Apparel Market Analysis by Brands, 2022 (%)

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Key Segments Covered in the Italy Apparel Market Report

Italy Apparel Category Outlook (Value, EUR Billion, 2017-2027)

  • Clothing
  • Accessories
  • Footwear

Scope

This report offers a detailed analysis of the apparel market in Italy with the impact of recent events. It includes analysis of recent events on customer shopping behavior, key apparel retailers, sector analysis, trends, and retailer reactions.

Key Highlights

  • Gain a comprehensive view of the Italy apparel market and forecasts to 2027.
  • Explore new opportunities that will allow you to align your product offerings and strategies to meet demand following the impact of recent events on the apparel market in Italy.
  • Investigate current and forecast trends in Italy apparel to identify the opportunities offering the most potential.
  • Understand who the main competitors are in the sector and their prices.

Reasons to Buy

  • Gain a comprehensive view of the Italy apparel market and forecasts to 2027.
  • Explore new opportunities that will allow you to align your product offerings and strategies to meet demand following the impact of recent events on the apparel market in Italy.
  • Investigate current and forecast trends in Italy apparel to identify the opportunities offering the most potential.
  • Understand who the main competitors are in the sector and their prices.

Nike
Adidas
Zara
Shein
H&M
CVS
Tezenis
Intimissimi
United Colors of Benetton
Piazza Italia

Table of Contents

Executive Summary

Drivers & Inhibitors

Economic Background

Italy Apparel Market Forecasts to 2027

Consumers

Brands

Market Sizes, Forecasts & Brand Shares

Methodology & Contacts

Frequently asked questions

Italy Apparel Market Size and Trend Analysis by Category, Retail Channel, Supply Chain, Consumer Attitudes, Brands and Forecast to 2027 thematic reports
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