Italy Haircare Market Size and Trend Analysis by Categories and Segment, Distribution Channel, Packaging Formats, Market Share, Demographics and Forecast, 2021-2026
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Italy Haircare Market Report Overview
The Italy haircare market size was EUR1,535.6 million ($1,816.5 million) in 2021 and is forecasted to record a CAGR of over 1% during 2021-2026. The Italy haircare market research report will help to identify high-potential categories and explore further market opportunities based on detailed value and volume analysis
Italy Haircare Outlook 2021-2026, (EUR Million)
For more insights on the Italy haircare market forecast, download a free report sample
Italy Haircare Market Segmentation by Cities
The key cities in the Italy haircare market are Rome, Milan, Naples, Turin, Bari, and Bologna among others. Rome emerged as the largest haircare market in Italy in 2021, followed by Milan.
Italy Haircare Market Analysis by Cities, 2021 (%)
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Italy Haircare Market Segmentation by Category
The key categories in the Italy haircare market are conditioner, shampoo, hair colorants, perms & relaxers, salon hair care, hair loss treatments, and styling agents. In 2021, shampoo accounted for the largest value share. The salon hair care category is forecast to register the fastest value growth during 2021–2026, followed by shampoo and perms & relaxers.
Italy Haircare Market Analysis, by Categories, 2021 (%)
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Italy Haircare Market Segmentation by Distribution Channel
The key distribution channels in the Italy haircare market are convenience stores, parapharmacies/drugstores, hypermarkets & supermarkets, chemists/pharmacies, health & beauty stores, and others. Hypermarkets & supermarkets was the leading distribution channel in the Italy haircare sector in 2021, followed by parapharmacies/drugstores and chemists/pharmacies.
Italy Haircare Market Analysis by Distribution Channel, 2021 (%)
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Italy Haircare Market Segmentation by Pack Material
The key pack materials in the Italy haircare market are rigid plastics, flexible packaging, glass, and rigid material. Rigid plastics was the leading pack material in the Italy haircare sector in 2021, followed by flexible packaging and rigid metal.
Italy Haircare Market Analysis by Pack Material, 2021 (%)
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Italy Haircare Market – Competitive Landscape
Some of the key haircare companies in Italy are Unilever, Procter & Gamble, L’Oreal S.A, Henkel AG & Co. KGaA, and Beiersdorf Ag. L’Oreal S.A. held the highest value share in the Italy Haircare sector, in 2021.
Italy Haircare Market Analysis by Companies, 2021 (%)
For additional insights on the leading Italy haircare market players, download a free report sample
Italy Haircare Market Overview
Market Size (2021) | EUR1,535.6 million ($1,816.5 million) |
CAGR (2021-2026) | >1% |
Historic Period | 2016-2020 |
Forecast Period | 2021-2026 |
Key Cities | Rome, Milan, Naples, Turin, Bari, and Bologna |
Key Categories | Conditioner, Shampoo, Hair Colorants, Perms & Relaxers, Salon Hair Care, Hair Loss Treatments, and Styling Agents |
Key Distribution Channels | Convenience Stores, Parapharmacies/Drugstores, Hypermarkets & Supermarkets, Chemists/Pharmacies, Health & Beauty Stores, and Others |
Key Packaging Material | Rigid Plastics, Flexible Packaging, Glass, and Rigid Material |
Leading Companies | Unilever, Procter & Gamble, L’Oreal S.A, Henkel AG & Co. KGaA, and Beiersdorf Ag |
Key Segments Covered in the Report
Italy Haircare Market Outlook by Category (Value EUR Million, 2021-2026)
- Conditioner
- Hair colorants
- Perms & relaxers
- Salon hair care
- Shampoo
- Hair loss treatments
- Styling agents
Italy Haircare Market Outlook by Distribution Channel (Value EUR Million, 2021-2026)
- Parapharmacies/drugstores
- Convenience stores
- Chemists/pharmacies
- E-retailers
- Health & beauty stores
- Others
Italy Haircare Market Outlook by Packaging Material (Value EUR Million, 2021-2026)
- Rigid Plastics
- Flexible packaging
- Glass
- Rigid Material
Scope
- Sector data: Overall sector value and volume data with growth analysis for 2016-2026
- Category coverage: Value and growth analysis for conditioners, hair colorants, perms & relaxers, salon hair care, shampoo, hair loss treatments, and styling agents with inputs on individual segment share within each category and the change in their market share forecast for 2021-2026
- Leading players: Market share of companies (in value terms) and private labels (in value terms) in 2021
- Distribution data: Percentage of sales within each category through distribution channels such as convenience stores, chemists/pharmacies, convenience stores, health & beauty stores, hypermarkets & supermarkets, parapharmacies/drugstores, other general retailers.
- Packaging data: consumption breakdown for package materials and pack types in each category, in terms of percentage share of the number of units sold. Pack material data for flexible packaging, glass, paper & board, rigid plastics, and rigid metal; pack type for tube, jar, bottle, bag/sachet, tub, aerosol, carton-folding, stand-up pouch, and other pack types, closure type for flip/snap top, dispenser, screw top, cap, prize off, twist off, sports cap and other closure types, primary outer types for carton – folding, blister pack, sleeve, and shrink wrap.
Key Highlights
- Per capita consumption and per capita expenditure of haircare was higher in Italy than on the global level in 2021
- The per capita consumption of shampoo was higher than other haircare categories in 2021
- Hypermarkets & Supermarkets was the leading distribution channel in the Italy haircare sector
- Shampoo, recorded highest volume sales across leading cities in Italy
- Private labels are growing at a higher CAGR than brands in the Italian haircare sector
- “Older customers” represent the largest subset of the haircare sector in Italy
Reasons to Buy
- Identify high-potential categories and explore further market opportunities based on detailed value and volume analysis
- Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities
- Gain an understanding of the total competitive landscape based on detailed company share analysis to plan effective market positioning
- Our team of analysts has placed a significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion
- The packaging analysis report helps manufacturers, in identifying the most commonly used packaging materials in the sector
- Analysis of key macroeconomic indicators such as real GDP, nominal GDP, consumer price index, household consumption expenditure, population (by age group, gender, rural-urban split, employed people, and unemployment rate. It also includes an economic summary of the country along with the labor market and demographic trends.
L'Oreal S.A.
Beiersdorf Ag
Unilever
Johnson & Johnson Services Inc
Henkel AG & Co. KgaA
British Society Italo L
Manetti H.Roberts & C.
Colgate-Palmolive Company
Biopont Kft
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Frequently asked questions
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What was the Italy haircare market size in 2021?
The haircare market size in Italy was valued at EUR1,535.6 million ($1,816.5 million) in 2021.
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What is the Italy haircare market growth rate during 2021-2026?
The haircare market in Italy will grow at a CAGR of over 1% during 2021-2026.
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Which are the key cities in the Italy haircare market?
The key cities in the Italy haircare market are Rome, Milan, Naples, Turin, Bari, and Bologna.
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What are the key categories in the Italy haircare market?
The key categories in the Italy haircare market are conditioner, shampoo, hair colorants, perms & relaxers, salon hair care, hair loss treatments, and styling agents.
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What are the key channels in the Italy haircare market?
The key distribution channels in the Italy haircare market are convenience stores, parapharmacies/drugstores, hypermarkets & supermarkets, chemists/pharmacies, health & beauty stores, and others.
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What are the key pack materials in the Italy haircare market?
The key pack materials in the Italy haircare market are rigid plastics, flexible packaging, glass, and rigid material.
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Which are the leading companies in the Italy haircare market?
Some of the key haircare companies in Italy are Unilever, Procter & Gamble, L’Oreal S.A, Henkel AG & Co. KGaA, and Beiersdorf Ag.
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