Italy Over-the-Counter (OTC) Healthcare Market Size by Categories, Distribution Channel, Market Share and Forecast, 2021-2026

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The over-the-counter (OTC) healthcare market in Italy was valued at $3.8 billion in 2021. The market is projected to grow at a CAGR of less than 1% during the forecast period. The Italy OTC healthcare market was led by cough and cold preparations in value terms. However, the medicated skin products category is forecasted to register the fastest value growth during 2021-2026. Within the distribution channels, drug stores & pharmacies were the largest distribution channel in the Italy OTC healthcare sector.

The Italy OTC healthcare market report provides insights on high-growth markets to target, trends in the usage of category level distribution data, and companies market shares.

Italy OTC healthcare market overview

Italy OTC healthcare market overview

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What are the key categories in Italy OTC healthcare market?

The key categories in the Italy OTC healthcare market are analgesics, cough & cold preparations, first aid kits, indigestion preparations, medicated skin products, plasters & bandages, topical OTC medicines, traditional medicines, vitamins & minerals, and other OTC healthcare products. In 2021, the cough and cold preparations category led the Italy OTC healthcare sector in terms of per capita consumption followed by analgesics and indigestion preparations.

Italy OTC healthcare market, by categories

Italy OTC healthcare market, by categories

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What are the key distribution channels in the Italy OTC healthcare market?

The key distribution channels in the Italy OTC healthcare market are drug stores & pharmacies, hypermarkets & supermarkets, convenience stores, food & drinks specialists, and cash & carries & warehouse clubs. Drug stores & pharmacies were the leading distribution channel in the Italy OTC healthcare sector in 2021 followed by hypermarkets & supermarkets and convenience stores.

Italy OTC healthcare market, by distribution channels

Italy OTC healthcare market, by distribution channels

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Which are the key companies in the Italy OTC healthcare market?

Some of the key companies in the Italy OTC healthcare market are Bayer Ag, Procter & Gamble, Aziende Chimiche Riunite Angelini, Boehringer Ingelheim GmbH, Novartis, Johnson & Johnson Services Inc, Bracco SpA, GlaxoSmithKline, Reckitt Benckiser Group plc, and Holthaus Medical GmbH & Co KG.

Italy OTC healthcare market, by companies

Italy OTC healthcare market, by companies

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Market report scope

Market size (Year – 2021) $3.8 billion
CAGR  <1%
Forecast period 2021-2026
Key categories Analgesics, Cough & Cold Preparations, First Aid Kits, Indigestion Preparations, Medicated Skin Products, Plasters & Bandages, Topical OTC Medicines, Traditional Medicines, Vitamins & Minerals, and Other OTC Healthcare Products
Key distribution channels Drug Stores & Pharmacies, Hypermarkets & Supermarkets, Convenience Stores, Food & Drinks Specialists, and Cash & Carries & Warehouse Clubs
Key companies Bayer Ag, Procter & Gamble, Aziende Chimiche Riunite Angelini, Boehringer Ingelheim GmbH, Novartis, Johnson & Johnson Services Inc, Bracco SpA, GlaxoSmithKline, Reckitt Benckiser Group plc, and Holthaus Medical GmbH & Co KG

 Scope

  • Overall sector value data with growth analysis for 2016-2026.
  • Value and growth analysis for analgesics, cough and cold preparations, first aid kits, indigestion preparations, medicated skin products, plasters and bandages, topical OTC medicines, traditional medicines, vitamins and minerals, and other OTC healthcare products with inputs on individual segment share within each category and the change in their market share forecast for 2021-2026.
  • Market share of companies (in value terms) and private labels (in value terms) in 2021.
  • Percentage of sales within each category through distribution channels such as cash and carries and warehouse clubs, convenience stores, drug stores, and pharmacies, food and drinks specialists, hypermarkets and supermarkets, and other general retailers.

Reasons to Buy

  • Identify high potential categories and explore further market opportunities based on detailed value and volume analysis.
  • Analyze key distribution channels to identify and evaluate trends and opportunities.
  • Gain an understanding of the total competitive landscape based on detailed company share analysis to plan effective market positioning.
  • Significant emphasis on changes expected in the market will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion.
  • The packaging analysis report helps manufacturers, in identifying the most commonly used packaging materials in the sector.
  • Analysis of key macro-economic indicators such as real GDP, nominal GDP, consumer price index, household consumption expenditure, population (by age group, gender, rural-urban split, employed people, and unemployment rate). It also includes an economic summary of the country along with the labor market and demographic trends.

Bayer Ag
Procter & Gamble
Novartis
Aziende Chimiche Riunite Angelini
Boehringer Ingelheim GmbH
Johnson & Johnson Services Inc
GlaxoSmithKline
Bracco SpA
Sanofi-Aventis SA
Gima SpA

Table of Contents

Table of Contents

Report Scope

Executive Summary

Part 1: Market Environment

Value Share of Italy in the Global and Western European Markets

Growth Analysis of Italy Compared to Other Leading Countries in the Western European Market

PCE of Italy Compared to the Global and Western European Markets

Part 2: Sector Deep Dive

Italy OTC healthcare Sector Snapshot

Market Size Analysis

Cross Category Comparison Value Growth Analysis and Category Winners and Losers

Part 3: Category Deep Dive

Per Capita Expenditure Analysis by Category

Market Size Analysis – Category: Analgesics

Segment Level Analysis (in Value Terms) Analgesics

Market Size Analysis – Category: Cough and Cold Preparations

Segment Level Analysis (in Value Terms) Cough and Cold Preparations

Market Size Analysis – Category: First Aid Kits

Market Size Analysis – Indigestion Preparations

Segment Level Analysis (in Value Terms) Indigestion Preparations Market Size Analysis

Medicated Skin Products

Segment – Level Analysis (in Value Terms) Medicated Skin Products

Market Size Analysis – Plasters & Bandages

Segment – Level Analysis (in Value Terms) Plasters & Bandages

Market Size Analysis – Topical OTC Medicines

Segment – Level Analysis (in Value Terms) Topical OTC Medicines

Market Size Analysis – Traditional medicines

Market Size Analysis – Vitamins and Minerals

Segment – Level Analysis (in Value Terms) Vitamins and Minerals

Market Size Analysis – Other OTC Healthcare Products

Segment – Level Analysis (in Value Terms) Other OTC Healthcare Products

Part 4: Distribution Analysis

Channel Share Analysis

Part 5: Competitive Environment

Leading Companies -Value Shares

Brand Share Analysis of Top Five Companies

Brand Share Analysis of Top Five Companies by Category

Private Label Share Analysis by Category

Growth of Private Labels Compared to Branded Products

Degree of Consolidation/Fragmentation by Category

Part 6: Macroeconomic Analysis

GDP Growth and Inflation

Population Growth

Labor Market Trend

Economic Summary, Labor Market Trends, and Demographic Trends

Italy Risk Index (GCRI) 2021

Italy Risk Analysis – Compared to Global and Western Europe Markets

Methodology

Definitions

Appendix

Table

List of Tables

Leading Value Categories

Fastest Growing segments (Value), 2021

Cross Category Comparison By Value (2016-2026)

Per Capita Expenditure (by Category), Italy Compared to Western Europe and Global Levels (in $), 2021

Analgesics – Value Analysis by Segment, 2016-2026

Cough and Cold Preparations – Value Analysis by Segment, 2016-2026

Indigestion Preparations – Value Analysis by Segment, 2016-2026

Medicated Skin Products – Value Analysis by Segment, 2016-2026

Plasters & Bandages – Value Analysis by Segment, 2016-2026

Topical OTC Medicines – Value Analysis by Segment, 2016-2026

Vitamins and Minerals – Value Analysis by Segment, 2016-2026

Other OTC Healthcare Products – Value Analysis by Segment, 2016-2026

Change in Distribution Share, 2016-2021

Top Five Companies Share By Brand (in Value Terms) in the OTC healthcare Sector, 2021

Brand Shares of Top Five Companies (in Value Terms) by Category, 2021

Performance Overview (Score: 1-100)

Category Data, By Segment

Per Capita Expenditure ($), 2016-2026

OTC healthcare Sales Distribution in Italy By Category (EUR Million), 2021

Brand Share (in Value Terms) in the OTC healthcare Sector, 2021

Brand Share (in Value Terms) in the OTC healthcare Sector, By Category, 2021

Real GDP and Annual Growth (%), 2018-2026

Nominal GDP and Annual Growth (%), 2018-2026

Consumer Price Inflation (%), 2018-2026

Employed People and Unemployment Rate (%), 2018-2026

Nominal Household Final Consumption Expenditure and Annual Growth (%), 2018-2026

Population and Annual Growth (%), 2018-2026

Population by Age Group (%)

Population by Gender (%)

Population by Rural-Urban Split (%)

Exchange Rates, 2016-2026

Figures

List of Figures

Value Shares of Italy in the Global and Western Europe OTC healthcare Sector, 2021-2026

Italy Compared to the Other Top Countries in Terms of Market Share, Growth, and the Competitive Landscape

PCE Comparison – Italy, Western Europe, and Global, 2016-2026

Market Size and Growth Analysis by Value, OTC healthcare Sector, 2016-2026

Cross Category Comparison Value Growth Analysis and Category Winners and Losers

Market Size and Growth Analysis by Value, Analgesics Category, 2016-2026

Market Size and Growth Analysis by Value, Cough and Cold Preparations Category, 2016-2026

Market Size and Growth Analysis by Value, First Aid Kits Category, 2016-2026

Market Size and Growth Analysis by Value, Indigestion Preparations Category, 2016-2026

Market Size and Growth Analysis by Value, Medicated Skin Products Category, 2016-2026

Market Size and Growth Analysis by Value, Plasters & Bandages Category, 2016-2026

Market Size and Growth Analysis by Value, Topical OTC Medicines Category, 2016-2026

Market Size and Growth Analysis by Value, Traditional Medicines Category, 2016-2026

Market Size and Growth Analysis by Value, Vitamins and Minerals Category, 2016-2026

Market Size and Growth Analysis by Value, Other OTC Healthcare Products Category, 2016-2026

Share of Key Distribution Channels (in Value Terms) – OTC healthcare, 2021

Key Distribution Channel Share by Category (in Value Terms), 2021

Leading Companies (in Value Terms) in the OTC healthcare Sector, 2021

Private Label Penetration by Category (in Value Terms), 2021 Growth Analysis, Private Label and Brands, 2016-2021

Category Wise Consolidation/Fragmentation (in Value Terms) OTC healthcare , 2021

Real GDP (EUR Billion) and Annual Growth (%)

Nominal GDP (EUR Billion) and Annual Growth (%)

Consumer Price Inflation (%)

Nominal Household Final Consumption Expenditure Growth (%) in EUR Terms

Population (Million) and Annual Growth (%)

Population by Age Group (%)

Population by Gender (%)

Population by Rural-Urban Split (%)

Employed People (Million) and Unemployment Rate (%)

Economic Summary, Labor Market Trends, and Demographic Trends

Five Lowest – Risk Nations in GCRI Q4 2021

Five Highest – Risk Nations in GCRI Q4 2021

Italy’s Performance in Country Risk Analysis in Comparison to Western Europe and the World

List of 49 Countries Analyzed to Identify the High Potential Countries in Different Regions

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