Italy Pasta & Noodles – Market Assessment and Forecasts to 2025
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The Italian pasta & noodles sector was valued at $3.7 billion in 2020. The market is expected to grow at a CAGR of more than 1% during 2021-2025. In volume terms, the sector stood at over 1.4 billion kg in 2020 and the volume is expected to grow at CAGR of less than 1% during the forecast period. Rome emerged as the largest pasta & noodles market in Italy, followed by Milan and Naples. The pasta & noodles market in Rome recorded the fastest growth during 2015-2020 while Turin recorded the slowest growth during the same period.
The Italian pasta & noodles sector accounted for a value share of 5.3% and 34.1%, respectively, in the global and Western European markets in 2020. The value share of Italy in the global market and in the Western European market is expected to decrease. Similarly, the volume share of Italy in the global and regional pasta & noodles sector is expected to decrease by 2025.
Overview of Italy pasta & noodles market
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What are the market dynamics of the pasta & noodles market in Italy?
The distribution channels in the Italian pasta & noodles market include convenience stores, hypermarkets & supermarkets, food & drinks specialists, e-retailers, dollar stores, and others. Hypermarkets & supermarkets is the leading distribution channel in the Italian pasta & noodles market. It accounted for a value share of more than 50% of the distribution channels followed by convenience stores, and food & drinks specialists.
Dried & instant noodles is the most consolidated category in the Italian pasta & noodles market, with the top three companies accounting for a combined value share of more than 60% in 2020. However, the top three companies in the dried pasta and chilled pasta categories accounted for a value share of over 40% and over 35%, respectively, which are below the average share of more than 45% across the categories.
Health & wellness attributes such as “food intolerance” and consumer benefits such as “health management” contributed the most towards growth of the health & wellness market in the Italian pasta & noodles market during 2015-2020. In the Italian pasta & noodles market, products with “food intolerance” attributes contributed around $50 million towards the growth of health & wellness market, during 2015-2020. In the Italian pasta & noodles market, products with “health management” consumer benefits also contributed around $50 million towards the growth of health & wellness market, during 2015-2020. In the dried & instant noodles category, products with health & wellness attributes had more growth as compared to products without health & wellness attributes, during 2015–2020.
The key pack materials in the Italian pasta & noodles market include flexible packaging, rigid plastics, paper & board, and rigid metal. Flexible packaging is the most used pack material in the Italian pasta & noodles sector, followed by paper & board and rigid plastics.
What are the key categories of the Italian pasta & noodles market?
The key categories in the Italian pasta & noodles market include ambient noodles, ambient pasta, chilled noodles, chilled pasta, dried & instant noodles, and dried pasta. Dried pasta was the largest category in both volume and value sales, in 2020 followed by chilled pasta, and ambient pasta. The dried & instant noodles category is forecast to register the fastest volume and value growth, during 2020-2025, followed by ambient noodles and ambient pasta.
In terms of per capita consumption, dried pasta led the Italian pasta & noodles market in 2020, followed by chilled pasta and ambient pasta. However, per capita consumption of dried pasta and chilled pasta was higher in Italy compared to both the regional and global levels in the same year. Furthermore, per capita consumption of the ambient pasta category was higher in Italy than at the global level, but lower when compared at the regional level. However, per capita consumption of dried & instant noodles, chilled noodles, and ambient noodles was lower in Italy compared to both the regional and global levels in the same year.
Italian pasta & noodles market, key categories
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Which are the major companies in the Italian pasta & noodles market?
The leading companies by value in 2020 include Barilla Holding S.p.A., Pastificio Rana S.P.A., Flli De Cecco de Filippo Fara San Martino SpA, Hoary tradition Italian Srl, and F. Divella S.P.A. In terms of both value and volume, Barilla Holding S.p.A. was the leading company in 2020. Barilla Holding S.p.A. held a value share of more than 15% and a volume share of over 20%, in 2020. Pastificio Rana S.P.A. was the second-largest company in the Italian pasta & noodles market, in terms of value in 2020, while Flli De Cecco de Filippo Fara San Martino SpA was the second-largest in terms of volume.
Italian pasta & noodles market, key players
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Market report scope
Market Size (Year – 2020) | $3.7 billion |
Growth | CAGR >1% during 2021-2025 |
Forecast period | 2021-2025 |
Key Companies | Barilla Holding S.p.A., Pastificio Rana S.P.A., Flli De Cecco de Filippo Fara San Martino SpA, Hoary tradition Italian Srl, and F. Divella S.P.A. |
Key Categories | Ambient Noodles, Ambient Pasta, Chilled Noodles, Chilled Pasta, Dried & Instant Noodles and Dried Pasta |
Scope
This report provides an overview of the Italian pasta & noodles market. It provides:
- Per capita consumption and per capita expenditure of pasta & noodles was higher in Italy than on both the global and regional levels in 2020.
- Italian consumers prefer premium products in the pasta & noodles sector.
- The per capita consumption of dried pasta was higher than other pasta & noodles categories in Italy in 2020.
- Hypermarkets & supermarkets is the leading distribution channel in the Italian pasta & noodles sector.
- Private labels are growing at a higher CAGR than brands in the Italian pasta & noodles sector.
- The health & wellness market is led by the dried pasta category in the Italian pasta & noodles sector.
- “Kids & babies” represent the largest subset of the pasta & noodles sector in Italy in 2020.
Reasons to Buy
- Identify high potential categories and explore further market opportunities based on detailed value and volume analysis.
- Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities.
- Gain an understanding of the total competitive landscape based on detailed company share analysis to plan effective market positioning.
- Our team of analysts have placed a significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion.
- The packaging analysis report helps manufacturers, in identifying the most commonly used packaging materials in the sector.
- Analysis on key macro-economic indicators such as real GDP, nominal GDP, consumer price index, household consumption expenditure, population (by age group, gender, rural-urban split, and employed people and unemployment rate. It also includes economic summary of the country along with labor market and demographic trends.
Pastificio Rana S.P.A.
Flli De Cecco de Filippo Fara San Martino SpA
Hoary tradition Italian Srl
F. Divella S.P.A.
La Molisana S.P.A.
Nestlé
Rummo SpA
Benevento
Colussi Group
Molino e Pastificio Antonio Amato s.r.l.
Pasta Di Gragnano
Table of Contents
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Frequently asked questions
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What was the market size of the Italian pasta & noodles market in 2020?
The market size of the Italian pasta & noodles market was valued at $3.7 billion in 2020.
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What is the growth rate of the Italian pasta & noodles market?
The Italian pasta & noodles market is expected to grow at a CAGR of more than 1% during 2021-2025.
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What are the key categories of the Italian pasta & noodles market?
The key categories in the Italian pasta & noodles market include ambient noodles, ambient pasta, chilled noodles, chilled pasta, dried & instant noodles, and dried pasta.
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Which are the major companies in the Italian pasta & noodles market?
The leading companies in the Italian pasta & noodles market are Barilla Holding S.p.A., Pastificio Rana S.P.A., Flli De Cecco de Filippo Fara San Martino SpA, Hoary tradition Italian Srl, and F. Divella S.P.A.
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