Italy Sportswear Market Size and Forecast Analytics by Category (Apparel, Footwear, Accessories), Segments (Gender, Positioning, Activitiy), Retail Channel and Key Brands, 2020-2025

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Italian sportswear market was valued at EUR11.9 billion in 2020 and is expected to grow at a CAGR of more than 3% during the period 2021-2025. The sportswear market of Italy experienced a decline of more than 9% during 2019-2020, which recovered with significant growth during 2020-2021. Sports clothing accounted for the largest share in 2020, followed by sports footwear, and sports accessories. Offline purchases dominated Italy’s sportswear market, and clothing, footwear & accessories specialists was the leading distribution channel, followed by online specialists, other online retailers, and hypermarkets, supermarkets, and hard discounters. Nike, Adidas, and Decathlon were the top brands in Italy’s sportswear market in 2021.

Overview of Italian sportswear market

Overview of Italian sportswear market

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What are the market dynamics of the Italian sportswear market?

Sports clothing: Italy’s sports clothing includes womenswear, menswear, and childrenswear, where womenswear is expected to show the highest growth rate during the forecast period. Womenswear is expected to show a value growth of more than EUR0.5 billion during 2020-2025. In 2020, sports-inspired casual was the dominating sportswear type, followed by active and technical sportswear types. Other sports had the highest share amongst the sports clothing based on activity in 2020, followed by training, football (soccer only) and running. By value Nike, Adidas and Decathlon were the top sports clothing brands in the country in 2021.

Sports footwear: The sports footwear category is expected to grow with a CAGR of more than 3% during 2021-2025, to reach a value of more than EUR4 billion by 2025. Italy’s sports footwear consisted of women’s footwear, men’s footwear, and children’s footwear, where women’s footwear is expected to show the highest growth rate during the forecast period, while children’s footwear showed the lowest growth rate. Men’s footwear is expected to show a value growth of less than EUR0.4 billion during 2020-2025 and women’s footwear will also increase by less than EUR0.5 billion. In 2020, active was the dominating sports footwear type, followed by technical and sports inspired casualwear footwear types. Training had the highest share amongst the sports footwear based on activity in 2020, followed by others, running, and basketball. Nike, Adidas, and New Balance were the top sports footwear brands by value in 2021.

Sports accessories: The sports accessories category is expected to grow with a CAGR of more than 9% during 2021-2025, to reach a value of more than EUR400 million by 2025. Italy’s sports accessories consisted of handbags, sunglasses, hats, scarves, gloves, belts, and other accessories, where belts is expected to show the highest growth rate during the forecast period, while hats showed the lowest growth rate. Handbags had the highest share of Italy’s sports accessories in 2020, followed by hats and sunglasses. In 2020, sports-inspired casual wear was the dominating sports accessories type, followed by active and technical sports accessory types. Other sports had the highest share amongst the sports accessories based on activity in 2020, followed by training, running, and football (soccer only). Nike, Napapijri and Adidas were the top sports footwear brands by value in 2021.

What are the key segments of Italian sportswear market?

Italian sportswear market is categorized into sports clothing, sports footwear, and sports accessories. Sports clothing accounted for the largest share in 2020, followed by sports footwear, and sports accessories. Sports clothing share has been increasing during 2015-2020 and it is expected to grow at a slow pace during the forecast period.

Italian sportswear market, by key categories

Italian sportswear market, by key categories

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What are the major distribution channels in the Italian sportswear market?

Offline purchases had a major share in Italy’s sportswear market, with online penetration being less than 25% in 2020. The distribution channels in Italy’s sportswear market included clothing, footwear & accessories specialists, other online retailers, online specialists, other specialist retailers, value, discount and variety stores and general merchandise retail, hypermarkets, supermarkets and hard discounters and others. Clothing, footwear & accessories specialists was the leading distribution channel in 2020, followed by online specialists and other online retailers. The online specialists is expected to outperform other online retailers by 2025.

Italian sportswear market, by distribution channels

Italian sportswear market, by distribution channels

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Which are the top sportswear brands of Italy?

The major sportswear brands in Italy’s sportswear market include Nike, Decathlon, Adidas, Napapijri, New Balance, Lacoste, ASICS, Under Armour, Lotto, SALOMON, Converse, Umbro, Reebok, Vans and Patagonia. Most of the brands had mass-market price positioning, while Napapijri, Lacoste and SALOMON had premium price positioning.

Italian sportswear market, by key brands

Italian sportswear market, by key brands

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Market report scope

Market size (year – 2020) EUR11.9 billion
Growth rate (CAGR) >3%
Base year for estimation 2020
Forecast period 2021-2025
Key categories Sports clothing, sports footwear, and sports accessories.
Key distribution channels Clothing, footwear & accessories specialists, other online retailers, online specialists, other specialist retailers, value, discount and variety stores and general merchandise retail, hypermarkets, supermarkets and hard discounters and others
Key brands Nike, Decathlon, Adidas, Napapijri, New Balance, Lacoste, ASICS, Under Armour, Lotto, SALOMON, Converse, Umbro, Reebok, Vans and Patagonia

Scope

This Databook provides both the historic and forecast market data of total retail sales, and the clothing, footwear and accessories market in Italy. It illustrates the data with charts, graphs and tables summarizing the value, with category details in clothing, footwear, and accessories sector. The forecasts include the impact of COVID-19 on growth. The Databook also reveals major retailers share in clothing, footwear and accessories sector with their price and market positioning in 2020.

Reasons to Buy

  • Gain a comprehensive view of the accessories market and forecasts to 2025.
  • Explore new opportunities that will allow you to align your product offerings and strategies to meet demand following the impact of COVID-19 on the retail market.
  • Investigate current and forecast trends in the market to identify the opportunities offering the most potential.
  • Understand who the main competitors are in the sector and their price positioning.

Nike
Adidas
Decathlon
Napapijiri
New Balance
Lacoste
ASICS
Under Armour
Lotto

Table of Contents

Table of Contents

Sportswear

Sports Clothing

Women’s Sports Clothing

Men’s Sports Clothing

Children’s Sports Clothing

Sports Footwear

Women’s Sports Footwear

Men’s Sports Footwear

Children’s Sports Footwear

Sports Accessories

Appendix

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